Chen Shaopeng takes charge of agriculture

On October 11, 2011, it was revealed that Chen Shaopeng, senior vice president of Lenovo Group and president of emerging markets, would serve as senior vice president of Legend Holdings Group and a member of the executive committee, responsible for new businesses in the agricultural field. Chen Shaopeng’s position transfer shows that Lenovo will focus on expanding its agricultural business and speed up its layout in this area. Chen Shaopeng, who switched from PC to agriculture and is a "veteran" in the PC field, can be described as an out-and-out "recruit" in the agricultural field. For Chen Shaopeng, this is both a disadvantage and an advantage. The disadvantage is, of course, that agriculture is more complex than any other industry. Without an in-depth understanding and practice of this industry, you are likely to fall into many "traps"; and the advantage It is Chen Shaopeng’s many years of rich experience and many years of experience in the IT industry that can bring new ideas to agricultural industrialization without being fettered by the fixed thinking of traditional agriculture.

Looking at agriculture and doing agriculture from the perspective of IT is naturally very different from looking at agriculture and doing agriculture from other industries. This is obviously what many Chinese agricultural entrepreneurs currently lack the most, and of course it has become Chen Shao Peng's biggest advantage. For example, in solving the land problem, we can learn from the most common ODM model in the IT industry; for example, doing agriculture can escape the fate of technology, because unlike the IT industry, CPUs are only in the hands of a handful of large companies, but in agriculture you can buy out varieties. Standing directly on the shoulders of giants; another example is how the IT industry can better connect with agriculture, etc.

It is precisely because of the different perspectives on agriculture that Jiawo Agriculture has been deeply imprinted with Chen Shaopeng’s mark. Naturally, Chen Shaopeng, based on extensive research and study, combined with many years of IT experience, believes that future agriculture will be "four modernizations" agriculture, that is, large-scale production organization; standardization of quality supervision and operating procedures; and intensification of technology and management. ation; product branding. To this end, Chen Shaopeng summed up a "three complete" (whole industry chain, full traceability, and globalization) solution, which can be called a veritable "Shaopeng-style agriculture."

Let’s talk about full traceability first. It should be said that this is not uncommon in current Chinese agriculture, and has become a standard feature in the food industry. At the press conference on May 8, Chen Shaopeng personally demonstrated this full traceability system. When you scan the QR code on the blueberry box with your mobile phone, you can see Joyvio's full traceability interface through the browser. The interface includes five modules including base information, testing information, factory and production line. According to Joyvio's statistics, there are approximately 158 standard operating steps in a blueberry life cycle. There are 300 people who come into contact with this base, and the amount of data exceeds 3,100. It is quite complex and sophisticated, which naturally places very high requirements on the system.

Unlike many companies that treat full-process traceability as a "selling point", "concept" or even deceive it, Joyvio's full-process traceability system not only covers the life cycle comprehensively, but also covers every key link. For testing by an authoritative organization, what is more important is Joyvio’s management of people. For example, Jiawo divides the base into several planting areas of 30 to 50 acres and numbers them. The person in charge of each area organizes all the production management work of the area, and several areas jointly form a large area, and the area supervisor coordinates the update of resources. If there are more, then the entire base will have technical supervisors to manage the regions and manage them layer by layer. In this way, it can be traced back to which planting community, individual, soil and fertilizer management conditions, etc., and Jiawo will also have a very rigorous traceability of each community, including irrigation, construction, pollination, rainfall, etc.

As for the entire industry chain, it is not an unfamiliar concept. Joyvio has established a real full industry chain. The first is variety selection. Joyvio cooperates with breeding institutions in the United States and China to select the best varieties suitable for China. This is almost the most important link in all work; secondly, Joyvio cooperates with breeding institutions in the United States and China to select the best varieties suitable for China. It's the planting. The Jiawo base has passed GAP's global good organic standards, and peat soil is transported from the Northeast for mixing to increase the organic content of the soil. The taste and nutrition of the crops grown are much higher than those of other soils. During the planting process, real-time monitoring of the soil is achieved, and scientific and accurate fertilization and precise irrigation are achieved. The last step is to sort, package, and freeze-dry fresh fruits, as well as make deeply processed foods, and establish a seamless and stable cold chain for freshness storage and transportation. “By opening up the entire industrial chain, we can both control quality and streamline the entire value chain, and establish a sustainable, healthy and benign ecosystem.” Chen Shaopeng said, “Only in this way can this matter be done for a long time.

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Finally, there is globalization. The reason why China’s agriculture lags behind is largely due to the lack of global vision and solution capabilities, because this requires strong practical experience and capital support. Joyvio’s position in these two It has unique advantages in all aspects, and globalization has become an important weight in its competition. Especially Jiawo sells blueberries. To ensure that consumers can eat fresh fruits all year round, globalization is inevitable. " The purpose of globalization is not only to meet the needs of consumers, but more importantly, to enhance the competitiveness of China's agricultural industry. "Chen Shaopeng said, "Through globalization, we can mobilize the world's excellent resources for our use, and we can also learn from foreign advanced planting management and other technologies and experiences. ”

As a “cross-border” from the IT industry to the agricultural field, Chen Shaopeng is examining the problems faced by China’s agricultural industrialization from his own unique perspective, and is also using his own practice to continuously solve the problems faced. As Chen Shaopeng said, "The essence of the 'Three Completes' concept is to find a new way to solve China's 'three rural' problems, but this will take time to verify. "As the head of Joyvio, Chen Shaopeng may be more familiar and understood by people in the IT circle, but not much is known about him by the outside world. Whether familiar or unfamiliar, Chen Shaopeng will always give people a very strong affinity. At the Joyvio Agriculture press conference on May 8, when reporters exchanged business cards with him, he always handed them to reporters with both hands, and specifically emphasized, “This is my first appearance as Joyvio Agriculture’s new identity, and it is also my first New business cards. "

While working at Lenovo Group, Chen Shaopeng created many "legends." In the southwest and northwest, he increased Lenovo's sales by 150% in one year; he moved to southern China and created sales performance higher than A miracle of year-on-year growth of 585%; in overseas emerging markets, from 2009 to 2010, it achieved ultra-high-speed growth that was three times the market average growth rate for seven consecutive quarters.

Chen Shao under the aura. Peng, when he switched to agriculture, he learned from scratch, read materials, did research, and visited experts. “I am still a new student in the field of agriculture. "Chen Shaopeng said, "You can only catch up with others by working harder and paying more than others. "

The former PC master is now a "new farmer", which is difficult for others to understand, even Chen Shaopeng's parents. But Chen Shaopeng feels "very happy and very excited" , very lucky." In his opinion, it is a blessing to study how to make people eat healthier and more nutritiously every day. He is excited to create a new world from scratch. His IT background has transformed agriculture from extensive growth to precision. Agriculture makes him feel lucky. "It's a lot of pressure, but it's more motivation."

Unlike many agricultural entrepreneurs, many agricultural entrepreneurs in China start from scratch and rarely achieve such great success from the beginning. Capital support, and Chen Shaopeng stood on the elephant of "Lenovo", with a "gold spoon" in his mouth when he was born. Invisibly, Chen Shaopeng felt tremendous pressure, and perhaps Liu Chuanzhi could also see it. Chen Shaopeng's anxiety lies in telling him, "Shaopeng, don't be anxious, we are not in a hurry to make money." In fact, Chen Shaopeng understands that Joyvio is the second-level rocket after Legend Holdings goes public. "We must do it seriously, take our time, and we cannot give up." "Lenovo's brand will be discredited." Especially according to Liu Chuanzhi's plan, Legend Holdings' logic in agriculture started with "fruit plates" and has now invested in blueberries and kiwis, and then used this to "vegetable baskets", "rice bags", " "Meat Jar" and others are gradually developing. "Agriculture must be done step by step, and each step must be more solid. Only in this way can we have more sustainable and long-term development, and then roll the 'big snowball' of agriculture." "

"Careful, humane but extremely strict with work requirements", this is the unanimous reaction of many people and Mr. Chen Shaopeng afterwards. This may become Chen Shaopeng's biggest advantage in dealing with farmers, and he can quickly He quickly got to know the farmers, and the farmers also liked this brother who looked like a city man but was very close to him. He chatted about his family background and the growth of crops in the fields. "It feels very practical to do as the Romans do in the countryside."

Speaking of this, Chen Shaopeng, who has always been careful, also made a joke. When Chen Shaopeng went to the base for inspection, he still wore suits and leather shoes as he did at Lenovo Group. Once he entered the base, everyone else was wearing outdoor clothes. I was the only one who seemed "out of place". I accidentally stepped in the mud and was splashed with mud. Then I simply took off my tie, took off my suit, and squatted on the edge of the field to communicate with the farmers.

Whenever he says this, Chen Shaopeng will laugh heartily, "In the future, two sets of clothing will be necessary for business trips, a suit and an outdoor suit."

Now Chen Shaopeng is already an agricultural expert. Not only is he familiar with various data such as seedlings, moisture, soil, pH value, etc., but he also flies between various bases most of the time. Chen Shaopeng, who has no entertainment hobbies, has no time to relax. It was only at Lenovo's annual meeting that Chen Shaopeng was able to "steal half a day's leisure." It is said that he once danced a Michael Jackson dance at the annual meeting, which was quite popular. "I prefer dancing with everyone rather than dancing by myself."