There is basically no business in the store, so why does the boss still let us work during the holidays and make us work every day? I also go to the company and sit bored, why is that?

The winter solstice, China’s traditional festival, has arrived, and Christmas, the traditional Western festival, is approaching. Shopping malls, supermarkets, hotels and restaurants have launched a powerful propaganda bombing campaign for this a month ago. McDonald's, KFC, Dicos and other Western food chain stores are overcrowded and business is booming. The bosses are all smiling and working hard to make a lot of money! First of all, the rise of Western festivals in China is a PH test paper for China's reform, opening up and economic development. It can basically test the development speed of China's economy and the changing speed of Chinese people's ideas. Back in the day, Western festivals were only relatively popular in Hong Kong and Macau in the 1940s and 1950s. With the reform and opening up in mainland China, the west wind spread eastward. After the 1980s, Western festivals gradually began to become popular in major cities in the mainland such as Shanghai, Guangzhou, Tianjin, and Qingdao. The real popularity of Western festivals in the mainland was achieved after the return of Hong Kong in 2000, especially after the return of Macao in 2005. China's rapid economic growth for many consecutive years has attracted the attention of the world. The Chinese people's living standards have improved so fast that it is unique among developing countries in the world. On the one hand, this has led to more of the world's top 500 companies settling in China, which has led to more Westerners coming to China to work, live, travel and settle down. At the same time, in order to gain a foothold in China and reduce costs, these world-famous companies have The cost of human resources has gradually begun to recruit senior management talents and ordinary production employees on a large scale in China. As a result, these people have been deeply influenced by Western concepts in their lifestyles and working styles. They have invisibly become the first group of people to participate in the reform and opening up. Chinese people who later integrated into Western life concepts. Secondly, since the reform and opening up, as China has paid great attention to education, economic and cultural exchanges between China and foreign countries have become increasingly frequent, and the number of government-sponsored overseas students and civil servants studying abroad has doubled. Data proves that the number of self-financed international students now far exceeds Number of government-sponsored international students. These domestic elites who have received higher education are more likely to identify with some Western customs and habits, whether in terms of language or ideological concepts, and their driving and guiding role is far greater than that of the first type of people mentioned above. Third, it is the subtle penetration of film and television literary works in recent years. If you haven’t seen it, just turn on any domestic TV channel, and inadvertently, wherever you look, you see a TV series in which the protagonist is either drinking in a cafe, or a group of young men and women having a Christmas party. This kind of spiritual influence has a more obvious impact on young people born in the 80s and 90s. Fourth, various Christmas carnival activities and promotional methods in shopping malls and restaurants have invisibly promoted the situation. Fifth, with the improvement of Chinese people's living standards and the increasing opening up of China to foreign tourism, more qualified Chinese people have begun to go abroad to travel abroad for sightseeing, vacation and leisure, which has gradually enabled them to understand and deepen their understanding of Western culture. Understanding and recognition of traditional folk customs and festivals. Sixth, more and more Chinese people, especially young people, are lacking and indifferent to traditional Chinese concepts. Today's young people are more of a new generation, a group that "gnaws at the old" and is a hippie. They grew up reading "Andersen's Fairy Tales", "Grimm's Fairy Tales" and "Harry Potter". In their eyes, many of China's traditional festivals with a long history and rich cultural connotations have long become historical relics and antiques, lacking in harmony. They celebrate the festival more to relieve their inner loneliness, boredom and loneliness, just like the popular food-stealing game: what I steal is not food, but loneliness! Seventh, compared with some traditional festivals in China, some Western festivals, such as Valentine's Day, April Fool's Day, Mother's Day, Father's Day, Thanksgiving, Christmas, etc., seem to be more humane and more conducive to people nowadays, especially those who go to work. The family reduces work pressure, relieves depression, vents inner depression, and expresses love and nostalgia.

Compared with traditional Chinese festivals, which are characterized by human consumption, extravagance, shouting and noisy, Western festivals pay more attention to communication and relaxation in individual private spaces, where a few close friends and a few friends meet in a coffee shop or a Western restaurant. The candle shadows are hazy, the music is soft, the dance is graceful, elegant and comfortable... The plum blossoms are filled with joy and the snow is all over the sky, and Christmas is even better than the spring (festival)! A small change in the concept of festivals also reflects the subtle changes in modern Chinese people's lives and ideological concepts. It is true that life changes greatly in the festivals even though the days and months are small! To sum up, more and more Chinese people, especially young people, are keen on overseas festivals. On the one hand, it reflects the rapid and leap-forward improvement of China's economic strength and comprehensive national strength in the past 30 years of reform and opening up. It illustrates that in today's increasingly integrated economy and culture, the blending, collision and integration of different cultures and concepts have posed new era issues and challenges to our ancient nation with a long history!