27 Mercedes-Benz brand models landed at Shanghai Auto Show.

1 4 On April 8/kloc-0, Mercedes-Benz and 27 full-brand models including Mercedes-Benz, Mercedes-Benz EQ, Mercedes-Benz Maibakh, Mercedes-Benz AMG and G-class off-road vehicles landed at the 20th Shanghai International Automobile Industry Exhibition 4. 1 Hall,1world premiere, 5.

In the first quarter of 2023, Mercedes-Benz delivered 65,438+0,865,438+0,284 new cars in China, achieving high-quality development of many business segments, and the matrix of high-end luxury products continued to grow strongly, with a year-on-year increase of more than 20%; Among them, Mercedes-Maibakh brand increased by 265,438+0%, G-class off-road vehicle increased by 67%, and Mercedes -AMG brand increased by 65,438+05%, further consolidating Mercedes-Benz's leading position in the high-end luxury market segment. The delivery volume of new energy vehicles has risen steadily, achieving double-digit growth; Among them, plug-in hybrid products maintain a leading position in its luxury market segment.

"In the first quarter of this year, we sincerely cooperated with our dealer partners to realize the healthy and steady high-quality development of Mercedes-Benz in China, and the sales of high-end luxury brands and new energy vehicles both achieved double-digit growth." Jan Madeja, President and CEO of Beijing Mercedes-Benz Sales & Service Co., Ltd. said, "As a powerful example of high-end luxury speed-up transformation, today we have brought a number of heavy-duty pure electric vehicles such as Mercedes-Maibakh, Mercedes -AMG and G-class off-road vehicles, which have interpreted a new definition of sustainable luxury travel. At the same time, we are also committed to creating a variety of luxury experiences for different customer groups. This month, the world's first G-class off-road vehicle experience center outside the Graz factory will be located in Shaoxing, China. "

"As the eighth member of the Mercedes-Benz pure electric family, the new EQE pure electric SUV is produced locally by Beijing Benz. It is a powerful pure electric new work, which is a new benchmark for comfort and intelligent experience. " Zhang Yan, senior executive vice president of Beijing Mercedes-Benz Sales & Service Co., Ltd. said, "With the new EQE pure electric SUV and Mercedes-Benz S 450 e L and other pure electric and plug-in hybrid vehicles coming on the market one after another, by the end of this year, Mercedes-Benz will provide China customers with the richest choice of luxury new energy products with 65,438+07 new energy lineup."

Duan Jianjun, sales chief operating officer of Beijing Benz Sales & Service Co., Ltd. said: "Mercedes-Benz GLC SUV has won the sales champion of luxury medium-sized SUV fuel vehicles for five consecutive years. Since its inception in 2008, more than 2.6 million owners around the world have chosen GLC SUV and their predecessor models, nearly half of which are from China. The new Mercedes-Benz long wheelbase GLC SUV is not only completely innovative in design, but also provides three rows and seven seats in the same market for the first time. Coupled with more than 20 exclusive configurations and dynamic driving interests in China, it will bring China customers an all-round experience of' thinking, by you'. "

At this auto show, Mercedes-Benz announced that it will cooperate with Apple Music in China market and with Burmester? Surround stereo system combined with Dolby panoramic sound? (Dolby Atmos? ) provides an immersive listening experience for China users. Mercedes-Benz is the first non-Apple device in the world that natively supports the Dolby panoramic immersive spatial audio experience provided by Apple Music. In the future, Mercedes-Benz will join hands with more China content eco-partners to bring more high-quality local content with deep audio experience to China customers.

Mercedes-Benz: Four masterpieces are shocking.

In order to meet customers' growing demand for diversified luxury travel, Mercedes-Benz has brought four heavy models covering fuel, plug-in hybrid and customization to shine along the Huangpu River. The brand-new Mercedes-Benz long wheelbase GLC SUV, with 8 sub-models, combines outstanding design, luxury and comfort, intelligence and intimacy with off-road driving, and deduces a new luxury realm of "what you think is up to you". Classic genes of SUV family inject dynamic fashion. The air intake grille of "Night Star River" is connected with the digital headlights of "Sunrise Sea of Clouds". Two-piece lamp eyebrow design and dark blue striped lamp belt are radiant, with two straight waist lines and clear curves, and light and shadow are interlaced. Sitting in the car, the standard 12.3 inch digital instrument screen and110.9 inch central display screen are suspended, which complement the "star ring" air outlet and the "star string" black perforated wooden decorative board. The new car continues the long-axis design, with a wheelbase of 2977mm, and provides three rows and seven seats in the luxury medium-sized SUV market for the first time, which meets more possibilities for travel with its flexible layout. More than 20 exclusive configurations in China, such as luxurious soft pillows from Maibakh, luxurious central armrest in the rear row, and exclusive air conditioning outlet of B-pillar in the car, provide more comfort and convenience for China customers. The new generation of MBUX intelligent human-computer interaction system has the function of "zero-level interface", deeply integrates high-tech customized navigation, and comprehensively upgrades the "mind-reading voice assistant" to create a smart and colorful journey. The whole system comes standard with 2.0T engine equipped with ISG intelligent motor system, which brings excellent performance such as static start, smooth acceleration, low fuel consumption, intelligent recovery and strong dynamics. Coupled with the full-time four-wheel drive (4MATIC) system, off-road mode and "real-time off-road road traffic image" function, it helps drivers indulge in Shan Ye.

The new generation of Mercedes-Benz GLE SUV, which just appeared in February this year, made its debut in China market. 2.0T turbocharged engine with ISG intelligent motor system creates an efficient and worry-free driving experience. The new car has a brand-new body color selection and its appearance has been finely polished. The newly designed flash drill grille and front bumper add more movement tension. The interior adopts exquisite details from Mercedes-Maibakh GLS SUV and Mercedes-Benz S-Class sedan. The central and side air conditioning outlets are decorated with chrome elements, and rich decorative panel selection and magnificent ambient lighting system are provided, which makes the interior space more luxurious and provides powerful SUV choices for China customers.

Mercedes-Benz S-Class sedan family has brought two new luxury works to the market, further expanding the product lineup of Trident Star Emblem flagship sedan. Mercedes-Benz S 450 e L plug-in hybrid vehicle is equipped with the hybrid drive system of Mercedes-Benz fourth-generation plug-in hybrid technology, which brings 220 kW (engine)+10 kW (motor) dual-engine power output, and the highest pure electric cruising range in its class 108 km (WLTC working condition), which is powerful.

Relying on the exclusive customization service of Mercedes-Benz MANUFAKTUR, the ingenious version of Mercedes-Benz S-Class sedan selects seven unique and exclusive high-definition car paints and three high-definition two-color interiors to meet the diversified aesthetic demands of China customers. The car is decorated with MANUFAKTUR's exclusive logo in many places. You can choose the "ingenious" color matching steering wheel, luxurious seat headrest decorated with star emblem embroidery, exclusive lighting welcome pedal, dynamic star emblem welcome lamp and other personalized configurations to upgrade the luxury texture to a new height with customized aesthetics.

Mercedes -EQ: The first show of the new EQE pure electric SUV in China.

The latest masterpiece of Mercedes -EQ family-the first show of the new EQE pure electric SUV in China. As the first domestic luxury pure electric SUV developed by Mercedes -EQ brand based on EVA pure electric platform, it inherits the brand gene of "Pioneer Luxury" and the quality of Mercedes-Benz as always, and provides China customers with more luxurious, safer and more scientific pure electric SUV product choices.

The new EQE pure electric SUV is dedicated to creating an original sense of luxury. The iconic bow design brings smooth body shape; Luminous stars, dynamic luminous welcome lights and luminous welcome pedals reflect each other, and the bright lights are highly recognizable. The active atmosphere lights that dynamically adjust with the change of vehicle speed and various personalized simulated sounds interweave an immersive driving atmosphere. The new EQE pure electric SUV also adds the exclusive configuration of 10 to the China market, including the rear electrically adjustable front passenger seat and comfortable rear headrest to improve luxury and comfort. The new EQE pure electric SUV has created a trustworthy sense of security. Double motors and all-wheel drive system are standard, with a maximum power of 300 kW, which brings a carefree experience with an acceleration as low as 5. 1 s per 100 km. L2 driver assistance module plus version, PRE-SAFE preventive safety system, optional rear side airbag, comprehensive active and passive safety technology, to escort travel. The new EQE pure electric SUV also brings a reliable and advanced sense of science and technology. Equipped with heat pump air conditioning, it can make full use of the ambient temperature and the waste heat of the power system to heat the cockpit and effectively reduce energy consumption. The battery with the maximum capacity of 96. 1 kWh and four efficient energy recovery modes can achieve an accurate battery life of 6 13 km (CLTC working condition). At the same time, Mercedes-Benz has continuously upgraded its "five-star charging service" to provide worry-free and fast charging experience for electric car owners. At present, the company has integrated 18 mainstream operators, covering more than 450,000 charging piles. Brand charging "Star Station" has laid out nearly 500 charging stations nationwide, providing brand-specific charging services covering 143 cities.

Mercedes-Maibakh: Triple Genuine Debut

At this auto show, Maibakh brand's first mass-produced pure electric vehicle, the brand-new Mercedes-Maibakh EQS pure electric SUV, was launched in the world. The brand's first plug-in hybrid vehicle, Mercedes-Maibakh S 580 e plug-in hybrid vehicle, was listed in limited quantities together with Mercedes-Maibakh S-class Haute Voiture, expressing the imagination of the times with triple "luxury" works with different power modes.

The new Mercedes-Maibakh EQS pure electric SUV combines the cutting-edge technology of Mercedes -EQ family with the exclusive style of Maibakh, setting a new benchmark for the high-end luxury pure electric SUV market.

Perfect design, meet the future. The three-pointed star emblem standing on the hood complements the black enclosed grille with vertical chrome trim, bringing Maibakh's classic design into the electric age. The brand's iconic two-color paint surface is matched with rich chrome-plated elements and the classic Maibakh badge, which shows noble blood.

Enjoy it and surround your senses. The standard MBUX hyperlink screen is equipped with a "zero-level interface" and special display content for Maibakh, which gives full play to its beauty and ease of use. In the spacious and comfortable independent seats in the back row of the first class, the elegant ribbon-like brand-new center console design, rich personalized lighting options, high-grade wooden ornaments and other luxury configurations are intertwined to create a delicate visual atmosphere, exclusive to 12 ebony incense and Burmester? 4D surround sound system and Dolby panoramic sound? The immersive listening experience creates a cocoon-like respect and enjoyment that surrounds all the senses.

For electricity, the model is transcendental. This brand-new pure electric work adopts rich NVH optimization measures to create an excellent and quiet cockpit environment, and is equipped with Maibakh's exclusive simulated sound "air movement" to create a smart and elegant sound experience in the electric age. The new Maibakh EQS pure electric SUV brings 470 kW output power and cruising range up to 600 km (CLTC working condition). The standard exclusive driving mode in Maibakh significantly improves the ride comfort, while the rear wheel active steering system with a steering angle as high as 10 degree and a turning diameter as low as1.0m makes every trip elegant and comfortable ... As the first model in Mercedes-Benz family with sustainable leather processing, the new EQS pure electric SUV in Maibakh has established a new style of sustainable luxury.

This article comes from the author of Easy Car Number and People's Automobile Evaluation, and the copyright belongs to the author. Please contact the author for any form of reprint. The content only represents the author's point of view and has nothing to do with the car reform.