Liquor marketing plan

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First, improve the sales organization.

Establishing a complete sales organization is conducive to the development of the company's sales work, and making corresponding marketing plans according to the company's product structure. In order to achieve the company's sales target, therefore, it is suggested that the company organize the staffing of the sales department as follows:

1. The company has a sales director who is responsible for:

(1), responsible for organization establishment and personnel assessment.

(2) Formulate the company's annual sales plan and arrange the work of sales managers in all districts. ③ Divide the goals and tasks of regional managers,

(4) Make different sales plans according to the sales situation of the company's products at different stages, strive to complete the annual sales targets and tasks, and be responsible to the general manager of the company.

There are three sales managers in this company. With the development of the company and the continuous enrichment of the product structure, three sales managers can be the sales managers of three departments and the heads of three branches, which are the backbone of the company's development and growth. The sales manager is responsible for:

(1) Assist the Marketing Director to formulate and subdivide the annual sales tasks of each region of the company.

(2) Develop and improve the distribution network according to the sales plan, directly implement the company's various sales models, and actively feedback to the company, constantly adjust and improve.

(3) According to the network development plan, rationally allocate personnel and directly recruit sales personnel. Lead the sales team to actively complete the sales tasks assigned by the company.

(4) Assist the director to complete the sales task and daily assessment of subordinate employees.

⑤ Responsible for the implementation of the company's sales policies and promotional activities.

⑥ Summarize market information and make suggestions on product improvement or customer management. Participate in major sales negotiations and sign contracts; Directly manage key customers and assist the marketing department in sales training for customers. Organize the establishment and improvement of customer files.

⑦ Guide sales staff to actively develop new customers in the region, and assist local customers to carry out product distribution and sales training activities.

Able to travel frequently, supervise and inspect, guide and improve the sales level of salesmen in various regions, and propose improvement plans.

Pet-name ruby organize regular meetings every week, and organize business and training meetings of the sales team of this department.

It is suggested that the company assign three sales representatives to each sales manager, a total of nine. The duties of the sales representative are: ① Responsible to the sales manager. Undertake the all-round development of the regional market under the jurisdiction of the company, organize the implementation of marketing promotion plans, and achieve regional sales targets.

② Manage sales channels and customers, conscientiously implement the company's rules and regulations, and make corresponding implementation plans according to the established regional annual sales targets.

(3) Responsible for business negotiation and contract/agreement signing in the region;

(4) according to the content and implementation of the sales contract/agreement, timely recover the payment;

⑤ Predict the market demand of products and make plans;

⑥ Assist customers in product training and implement various promotional activities of the company.

⑦ Actively carry out various market research activities to study the company's sales model and sales policy.

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