Website SEO optimization scheme

SEO optimization is a double-edged sword, which can bring endless benefits to the website. Whether it is to do SEO optimization for your own website, or to do SEO optimization for your own company's website, or to provide SEO services to customers, I hope that everyone can make a detailed SEO plan before the SEO work begins. The following is my knowledge about website SEO optimization scheme, hoping to help you.

First, the website positioning

Before building a website, the first thing we have to do is to define the positioning of the website, which will bring about a higher conversion rate of customer groups. The purpose of our website is marketing. Only by focusing on one thing can we better display our website, so that the construction of website content will be quite simple.

While doing SEO optimization, we must first confirm the ultimate SEO goal of website optimization. With a clear goal, we can better arrange specific work.

This goal can be long-term, strategic or short-term, but whether it is short-term or long-term, we should not set an impossible goal on the premise that our goal setting must be achievable, and then break it down into specific monthly, weekly and daily goals.

The target population is people from all walks of life, and the application of computer networks is relatively inconsistent. To make clear the audience of the website and promote it online, it is necessary to publicize the brand, effect and word-of-mouth of disease treatment, and the effect of natural optimization will be better than bidding.

Second, the analysis of competitors

Sun Tzu's art of war has a cloud:? Know yourself and know yourself, and fight every battle? . Before you start optimization, you should first understand customers' products and services and study competitors' websites.

The target groups and services of the website can be understood through the website or through direct communication with customers, and the analysis of competitors mainly focuses on the following points:

1. Basic data: website age, collection amount, collection rate and snapshot freshness.

2. In-station optimization: title design, description writing, emphasis on words, paragraph titles (H 1, H2, etc. ), URL processing, link depth, use of Nofollow, optimization of directory page and content page, etc.

3. External data: quantity and quality of external links, external links of the whole station, external links of the home page and brand awareness.

It is suggested that webmasters or SEO personnel can establish a data model through these aspects, record each item in detail and write it into the plan.

Third, target group analysis, determine the website keywords.

Analyze and understand the user group, what kind of target users the website belongs to, and the target users required by different website attributes are different. I suggest you do accurate customer marketing, and don't go to SEO for SEO's sake.

After determining the user group, we began to study and analyze the keywords of customer websites. The principle of selecting keywords is to take the users of the website as the guide, and analyze what keywords they will use to search the products and services of the website from the users' point of view. At the same time, we must communicate with customers and determine the keywords of the website. The core keywords of customer websites are not necessarily popular, but accurate.

For the method of analyzing keywords, I suggest you start with the following points:

1, research the keywords of competitors' websites.

2. Keyword mining tools: Baidu backstage keyword query tool and love stand net keyword recommendation mining tool are especially recommended here.

3, search engine drop-down box and related search. 4. Long tail keyword mining on question answering platform.

Fourth, carry out SEO optimization of websites.

How to formulate website SEO optimization strategy is briefly introduced from two aspects: on-site optimization and off-site optimization:

1, in-station optimization

Generally speaking, the initial website will be unreasonable, and the website needs to be modified according to the main points of SEO optimization. Here are some points:

(1), station structure optimization

The structure of the website should be clear, the layout should be reasonable, and the jumbled code and a large number of JS scripts and FLASH animations should be rejected, which will affect the opening speed of the website. The column setting should be clear and easy to see, so that visitors can browse clearly.

(2) As far as the links and internal links of the website are concerned, the links in the website need:

A change the dynamic station to static or pseudo static (technical support is required).

B, control the number of internal links in the article

C, the relevance of linked objects should be high,

D. Give relatively many links to important web pages,

E. unify URL, use absolute path, and do 30 1 redirection.

The advantages of this are: it is convenient for browsing between pages, improving the efficiency of search engines, and focusing on the topic makes the keywords in the topic have a ranking advantage.

(3)SEO details optimization

For a professional SEO person, Ma suggests that you pay more attention to some SEO optimization details (see the related introduction of Ma's blog "Some Optimization Details Easily Ignored by SEO in the Site" for details), such as:

First, the title writing, the picture is my ALT tag.

B, reasonable layout of keywords and keyword density (in the title, label and description text), description settings.

C, long tail keyword record table

D, secondary navigation, directional anchor text, the first anchor text on the inner page is black.

E, do a good job in the relevance of page content, and insist on updating the original article content.

(4) Analyze the key points of competitors.

A, look at the internal and external links of the website, whether the external links are strong, and whether the articles with internal links are anchored.

B, look at the position of the keyword in the title, whether it is on the home page and repeated, and whether the website is doing around this word.

C, look at the outside chain of competitors' home pages

D, the location of keyword distribution, URL links (both the main domain name and the internal page are being done).

E, look at the size of the website, the age of the domain name, the amount of inclusion, and the update mechanism.

(5) Add a website map and make 404 error pages.

When spiders enter the website, the website map is a good guide, and spiders can easily enter every corner of the website, so we should establish a reasonable website map according to the needs of SEO optimization.

In addition, there are 404 error jump pages. About 30 1 redirect file and 404 page, many people don't do it, and some webmasters don't do 404 return code. These two pages are still important, a reminder.

2. Off-site optimization

SEO optimization outside the site is mainly built through external links. The main ways are: friendly links, blog comments (messages), forum signatures (posts), question and answer platforms, encyclopedias and classified information promotion.

Share with you some methods and platforms that often do external chain construction:

(1), blog comments (comments) self-built blog? Sina, Sohu, Tianya, Netease, Baidu Space, He Xun.

(2) Sign the forum and post with some keywords and links? Industry-related forums and webmaster forums

(3) Promotion through classified information? Cities, markets, people, topics, electronic boards, lists, Bai Ye, 99 information, city classification information, China enterprises, Kelpolo, electromechanical home, etc.

(4), encyclopedia? Baidu Encyclopedia, Soso Encyclopedia, Interactive Encyclopedia

(5), question and answer? Baidu knows, Yahoo Knowledge Hall, Tianya Q&A, Soso Q&A, Qihoo A, Sina loves to ask intellectuals and post it)

(6) Pay attention to the dissemination of brands and information (release website soft articles and related recruitment information, etc.). ).

(7) Point relevant keywords to authoritative websites appropriately in the article to improve the trust of websites in search engines.

Finally, remind webmasters or SEO optimizers that there are also some precautions that need special attention when establishing external links of websites, such as:

(1), the link text contains keywords, so pay attention to the diversity of keywords.

(2) Try to communicate with websites with high relevance. The PR value of the other party is greater than its own website, and the fewer links the other party exports, the better.

(3) Pay attention to the diversity of anchor text of outer chain.

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