What are the requirements to be a supermarket store manager?

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Requirements for supermarket store managers

Supermarkets have entered China as an emerging business format. In just a dozen years, they have experienced It started from scratch and gradually grew, and even developed into a great situation where it is blooming everywhere today. However, as the supermarket industry develops faster and faster, the number of stores increases, and what follows is the problem of people. People have already It has become the most troublesome problem restricting development! Why do you say this? The owners of major supermarket chains know this best, because for every additional store they open, they need to send a store manager, a bunch of managers, supervisors, and foremen. We all know that a good store location means 50% success, but what about the other 50%? Most of it depends on a good manager (store manager). It can also be said that the store manager plays a decisive role in the daily operation of the store.

In today's China, at a quick glance, supermarket chains, no matter how big or small, have more than tens of millions of stores and tens of millions of store managers. But what are the real names of these store managers? There are only a handful of people who are excellent. As an old supermarket person who has been stumbling and struggling in the supermarket industry for more than ten years, I have accumulated a little experience. How do I become an excellent store manager? I would like to encourage you all by elaborating on the following points!

1. The Boss

No matter how many stores it has or how many store managers it has assigned to a supermarket chain, it is impossible for the owner or the senior management of other companies to do business every day. If you go to the store or often go to the store, you cannot replace the store manager to manage the store. Then the store manager of each store is actually the owner of the store, and he must have the consciousness of a boss and "operate" with a boss's mentality. Please take a look at this store! I use the word "operation" instead of "management". I think if a store manager only does things with the mentality of a manager, many people may be like a dragonfly on the water in most cases, just floating on the water. Doing things on the surface, the company's losses and profits have nothing to do with them. Most of these people have the idea of ????being a fool. If the company feels that it is not good for him to do things and does not need him, he will turn around and leave, and the same thing will happen in another place! Such people harm others and themselves! What he does is definitely not what a good store manager should have! In other words, if a person can regard the company as his own, he will treat himself as a boss and do things with "heart". He will care about the operating status of the company. If the company loses money, he will feel guilty, and he will analyze the store carefully. We will analyze the changes in the market, extract more data for analysis, provide more good suggestions to the owners of the company, and work hard to improve the situation of the company through various measures.

2. Parents

A chain supermarket store may have hundreds or more people, and some may have more than a dozen or dozens of people. If we compare the rest time and Excluding nights, these supermarket people may spend 70 or more days working and living together in a year. The store is a team, a family, and everyone is the brothers and sisters in this family. As the store manager, , you are the parent of this big family. For your employees, you should not only manage and direct them at work, but also care and love them more often, and understand their joys, sorrows, and joys like a parent! Whether it is work or life, comfort them when they are sad and share happiness when they are happy! This kind of store manager is the store manager that employees like, and he can also be called an excellent store manager. An excellent store manager must treat employees as your family, and never turn a deaf ear to their joys, sorrows, and joys!

3. Coaching

In many cases, guiding and educating store employees is an important responsibility of the store manager. As a coach, on-the-job training of employees is one of the store manager's jobs, and it is also the store manager's obligation to train employees for the company.

Regardless of the size of the current supermarket chain, when a new store is opened, most of the personnel have to be transferred from the existing store. Therefore, if the store manager does not have the ability in this area, he cannot be called eleven qualified store managers. Of course, let alone an excellent store manager, I think that as an excellent store manager:

He must be an excellent coach, a coach with excellent skills and high skills, otherwise what will you do with it? Educate others? Why train subordinates?

An excellent coach should not only educate and drive subordinates ideologically, but also train and train subordinates in professional knowledge and skills.

You must be an open-minded and generous coach, and you must also be a coach who can discern wealth and recommend talents. I have always believed that if a person holds the position of store manager, he can contribute to the company. Train successors, or train qualified store managers, managers, supervisors or foremen for the company's new stores, otherwise such store managers will just be "store managers"! Some people always exclude dissidents and suppress talented people when they are in the position of store manager, for fear that one day his subordinates will be equal to him or even surpass him and come from behind! I have been a store manager for nearly 8 years. In the past 8 years, I have always been based on the principle of planting trees and cultivating talents. At work, I will seize every available opportunity and use every available occasion to provide support to my subordinates. Create opportunities and exercise abilities (for example, let the store manager on duty hold a morning meeting, and authorize the staff representative to handle store affairs during breaks). Over the past few years, I have led people who are now at least 10 store managers. Of course, this is different from them. Their own efforts are inseparable, but the opportunity to exercise is even more rare for them! As a coach, the store manager should always motivate his subordinate employees to maintain high work enthusiasm and form a good working condition. He should make all subordinate employees have a strong sense of mission, responsibility and enterprising spirit. An enterprise where everyone is enterprising is a progressive enterprise. Only a progressive enterprise will have stronger vitality!

I think a store manager who has the above certain requirements can be called an excellent store manager, and this can be called an excellent coach! As an excellent store manager and excellent coach, not only will you be remembered forever, but you will also be remembered by others!

4. Coolie

Sometimes many people think that the store manager is the top executive of the store. He sits in the office and checks the computer, looks at the sales, and even drinks tea and chats. It's all normal, but I don't think so. As an excellent store manager, you must patrol the store frequently, be good at discovering problems, solve them in a timely manner, and provide some guidance and demonstrations to employees when you are not busy. Even when doing business, you have to share the joys and sorrows, shed tears and sweat with your employees. A store manager who is aloof and gesticulating will only make his subordinates feel strange and stay away! Only store managers who can often appear in front of employees, work as hard as employees when they are busy, and take action can win the trust of employees! As a store manager, it’s not a bad thing to be a coolie once in a while. What you contribute is sweat, but what you build is reputation! When I was building a shop in Baoding around 2000, the products were delivered from Beijing. Every time the goods arrived, I would be the first to climb into the truck and unload the goods. The directors and team leaders below would all rush to get on the truck and unload the goods. A 14 In other stores, it takes 2 or 3 hours or even longer to unload Mi's truck, but with my guidance, it only takes 40 minutes to unload the goods each time (sometimes even the driver will help unload the goods, while in other stores Basically impossible), the speed is quite amazing! Another time was the day before the Spring Festival in 2000 in this store. The security guard in the store called me before six o'clock in the morning and said that three trucks of oil had arrived and the trucks were waiting to return to Beijing after unloading to continue loading, because The directors who lived with me on the first day were very tired, so I didn’t wake anyone up. I quickly ran to the store and called all the security guards (10 people) to start unloading the oil together. There were 1,200 boxes (nearly 22 tons) in one load. tons), each person unloaded nearly 2 tons. When the employees went to work at 8 o'clock, the goods had just been unloaded. Several directors gathered around and asked why they were not woken up. The team leader and employees also asked why they were not sent to wake them up. Or call them to inform them, are you tired? I unloaded more than 20 tons of oil like a coolie carrying a big bag. At that time, the ten security guards and I felt very tired! But no one said a word about tiredness! It’s worth being tired just to let others sleep a little longer!

5. Security

As long as the store opens to welcome customers, there will be losses. As long as the store is in operation, there will be losses. Once the management is not good and inspections are not in place, hidden dangers cannot be If discovered in time, serious disasters such as theft, robbery or even fire may occur. As a store manager, because you have more work experience and observe affairs more carefully, you cannot just "turn a deaf ear to what is going on outside the house and just stay indoors." , a store is handed over to you, you are the parent and boss of this store,

Problems arise, but if problems arise, don’t be afraid of them. In the process of communicating emotions from superiors to subordinates, communicating from subordinates to superiors, and handling and communicating internal and external problems, you must pay attention to the use of skills and methods in order to coordinate various relationships and handle various issues well. This kind of problem is the embodiment of the personal charm of the public relations store manager at this time! I still remember the most annoying time when I first became a store manager eight years ago. Two departments came for inspection on the first day, and two other departments came the next morning. The annoyance at that time is still in my memory when I think about it. You Shen, and I was really at a loss at that time, what should I do? At that time, I even thought about resigning and returning to Beijing. You can imagine the depth of my troubles. Later, with the persuasion and help of several directors and team leaders under me, I finally successfully resolved the inspections of those departments. Later, I continued to As problems arise and are solved, public relations capabilities become stronger and stronger, and public relations experience becomes richer and richer. “It’s endless fun when people fight against each other!” Here I quote what a senior leader said when I was working at Wumart. I’d like to share a sentence with you all! PR store manager, as long as you think about it, there is no problem that cannot be solved.

Of course, to be an excellent store manager, you not only need to have professional knowledge and skills in finance, data analysis, computers, etc. as mentioned above, but a 7-in-1 The store manager already has the basic conditions to become an excellent store manager! Build yourself into a 7-in-1 store manager and you will become an excellent store manager! Finally, I used a famous saying that everyone often talks about: "Attitude determines everything." I also hope that more outstanding 7-in-1 store managers will emerge in the supermarket industry.