How to make local talent recruitment websites profitable

1. Regarding cooperation with government units, first of all, I refer to local private talent websites like me. This is the group with the largest network base, and its characteristic is that local talent websites are profitable. In the elementary chapter, I said that the ultimate solution for local talent stations is to cooperate with the local personnel bureau and talent market. Now I will talk about some of my practical operational experience on this topic. 1. Regarding cooperation with government units, first of all, I refer to local private talent websites like me. This is the group with the largest network base. Its characteristics are: large in number, but small in scale, weak in strength, and resistant to risks. poor ability. Since the ability to resist risks is poor, it is necessary to find a strong "backer". Among them, the personnel and labor departments of local governments are naturally the best choice. But please pay attention to the following important points: (1) Local personnel system (talent market or talent exchange center) Such units generally have self-built talent and personnel websites, and these websites rely on their own existing personnel resources and market size. It is very big and developing rapidly. Often local personnel or talent market websites are the most powerful and competitive websites in your location. (2) Local labor and social security system (Occupational Briefing Office) This type of department has strong administrative color, but it is aimed at lower-level personnel. There are not many self-built talent websites, and the website scale and practical value are low. Therefore, in my opinion, it is unrealistic for an individually run talent website to directly compete with the personnel system website, and the labor insurance system website is not worthy of being regarded as a competitor. So what should we do? Although this is often the case, what I want to talk about is the issue of cooperation with government units. This seems very contradictory, but in fact it is not. After a comprehensive analysis, you have a strong website and monthly meetings. It is almost impossible to cooperate with the personnel system in special job fairs, at least where the author is located, it is completely impossible. The author thinks that it is a good idea to cooperate with the local labor bureau on a personal talent website. I also think that your website and the support of labor registration can really be equivalent to the personnel system. Moreover, based on my experience at the time, I only used one reason to convince the Labor Bureau to cooperate with me: Do you always want to be suppressed by the personnel system and remain indifferent?! 2. Support local talent exchange activities if you have achieved the first point , then we should focus on this matter next! Although our local labor bureau does not hold special recruitment sessions for college students every month like the job market, there are always one or two particularly large job fairs a year. , this is exclusively sponsored by the Labor Bureau, and as a cooperative unit, our website will naturally appear on every exhibition board. While I received maximum local publicity, I only received the words "exclusive network information technology support". What the author means is: Never let go of the opportunity to contact large-scale events. You can even pay them some money, because you will get a great expansion of the brand in the local area! 3. The special value-added services of talent websites are profitable. It is based on good social interpersonal relationships. The so-called profit of the unique value-added services of talent websites requires us to deeply explore the characteristics of talent websites: the most important purpose of talent websites is to help users find jobs. , just to help companies recruit the talents they need. If you see this and are willing to accept my point of view, then please allow me to say---talent websites are actually of the same nature as those intermediaries! If you can see this, then the talent website itself is no longer a profitable entity. Now, it has become a platform for auxiliary profit! As a talent website similar to an intermediary, and with certain social network connections, why not consider being a human resources agency like me? As long as you have the indicators of several enterprises and institutions. (or relationship), then the so-called agency fee collected is enough to be comparable to the income of operating the website for a year. Not long ago, I placed two college students who had just graduated from the "Shenhua Group" and charged a certain agency fee (I remember it was more than 120,000 points per day), and both parties were very satisfied with the result. And my talent network plays a role in collecting user information.

The special value-added service of this talent website allows you to think divergently according to your own situation! But you must have some public relations and business capabilities. Here I will repeat one thing that I think is very important: I have always felt that people who engage in the Internet are too Being too stubborn about the website itself and ignoring the reality. This is wrong. A change of thinking may be the beginning of your website's profitability! 4. Other industry chains drive talent website profitability. If you find that your conditions are not suitable for the above points, then using "other industry chains to drive talent website" profitability will be A good choice. I believe that many webmasters have opened their own Internet companies that specialize in building websites for enterprises. Then this can be called the "website building service industry chain" other than talent websites. Try to use this industry chain to promote talent websites. of profitability. For example, if a company builds a website, it can enjoy 1-year VIP membership of the talent website and free advertising on the talent website, etc., thereby driving your website building business and achieving the maximum profit of the talent website. To be honest, most of the clients I meet are not willing to pay directly to become a VIP member of the talent station or buy an advertising space on the website. Use other industry chains to drive profits for talent websites, and conversely, talent websites will also drive the development of other industries. Okay, now that I’ve finished writing, it’s time to finish writing. Although this article is euphemistically called an "advanced article," it actually means it is too eager for quick success. I hope everyone can understand the author's meaning correctly.