What problems should be paid attention to when applying for the marketing director of an enterprise?

General requirements for applying for marketing director HR: 1. Please introduce yourself briefly. Please talk about your last job and the reason for leaving. Please talk about your marketing director. 4. What kind of working environment do you want and how to maintain it? If you become our marketing director, how will you position our market? What kind of innovative ideas do you have about opening up the market? 6. What do you think of education? So if you become our director of marketing operations, do you have any special suggestions for the development of our company? 7. Please write down your personal career goal plan in three years. Please write down your personal career goal plan in three years. Let's take a look at the abilities that the marketing director needs for the time being. You know, there are two kinds of marketing: 1. Industry generation of "sweeping the street", 2. Director of research marketing. But it's all the same. There must be two brushes of marketing to share with you an interviewer's questions and answers:

1. What do you think of Web2.0?

A: Web2.0 is just a propaganda thing, and the concept of Web2.0 should not be emphasized in the product design of the enterprise itself. What we should pay attention to is the improvement of the interactivity and usability of the product itself. Now the so-called Web2.0 is successful both at home and abroad, and many convenient functions are designed in the content and interaction between sites and users, and between users. Users can say that WEB2.0 is a milestone, but product designers should probably study more about the meaningful improvements of these products compared with previous applications. Traditionally, the acquisition of Web2.0 by network companies is mainly to attract users, and the subordinate or supplementary relationship between services and main business.

2. What is the core of entrepreneurship?

A: It's a relationship! You say you have technology, you say you have management ability, but you can't do business without resources and relationships! On the contrary, if you have connections, even if you are weak in technology and management, you will succeed, and your weaknesses can be strengthened later. For example, if you have contact with Microsoft, your career will be half successful. You can be an agent or a partner ... Similarly, the core of marketing is exchange, and the process of sales is to find some people and then sell the products to them. Or sell the product to the person you find. If you want to make more money, you must contact more people; The more people you contact, the more potential customers you have. The more potential customers, the more business opportunities you have!

3. Is marketing a relationship?

A: Actually, business is endless creativity. Modern marketing thinks that "the reason of marketing is the reason of interpersonal relationship"; Its process is: "emotional communication and information transmission". There are four steps in sales: building trust, displaying products, skillfully solving objections and selling letters. So the process of business is also the process of interpersonal development. That is, from strangers to acquaintances, from acquaintances to relationships, from relationships to business. It can also be said that the process of doing business is the process of meeting people. Salespeople should try their best to know more people, establish contact with them, enhance friendship and develop business. If I were the operation director of the World Manager Salon (salon.icxo.com), I would promote the interactive marketing plan and combine the salon with blogs and e-magazines.