"Post-80s" were hit by fate four times and strengthened their entrepreneurial belief

A young man who was burdened with 200,000 yuan in debt at the age of 18 rose to become the president in 5 years. His success has verified his saying: With ***, anything can be achieved!

August 2004, Zhengzhou.

In front of me is a professional manager who has been working hard in the mall for 5 years. He has just turned 23, is thin and handsome. He is Guo Junfeng, the president of Yuezhong Enterprise Management Consulting Co., Ltd. He likes to wear casual clothes. Except for necessary social events, he will change out of his Audi A6 and then drive his favorite Cheetah off-road vehicle with ease. I like nature. Guo Junfeng's eyes turned to the window. The midday sun was covering the entire sky, shining brightly.

Bearing 200,000 yuan in debt at the age of 18

In 1999, like all college students who love fantasy, Guo Junfeng spent his youth pursuing his dreams in a university in Zhengzhou. Those were carefree years. He is a simple and shy student studying marketing. He has endless longing for the future, but he is used to expressing it in a restrained way. Deep in his heart, he has the desire to accumulate experience and become famous instantly.

Guo Junfeng soon got such an opportunity. That summer vacation, he met a fellow from Henan. The other party was very good at expressing himself. He talked about various business operation models in detail for five hours. Guo Junfeng, who had never experienced much of the world, was filled with admiration for the big brother in front of him.

The other party patted him on the shoulder and said: Little brother, you and I hit it off right away. It's a pity that you are still a student, otherwise I would invite you to cooperate with my advertising company.

It turned out that the other party had established a new advertising company in Shangqiu, and had already received several large orders. It was a guaranteed profit, and he promised that the company's net profit would exceed 10 million within three years! But Guo Junfeng only You need to invest 150,000, and then you can wait for dividends. Guo Junfeng, who had never seen even 5,000 yuan in cash, fainted. 10 million!

He imagined that one day he would drive an Audi, live in a villa, and travel around in his free time... Fragments of successful life emerged in his mind. Guo Junfeng had a premonition that this was a rare opportunity, but he needed time to solve the financial problem. The fellow promised: half a month, if you don't come to me after half a month, I will give the investment rights to others.

Where to get 150,000? The parents who depended on digging the ground almost fainted: 150,000?! This is an astronomical number! One night a few days later, the father who came home late at night gave his son A sack of money. The father spent all the money he had prepared for his son to build a house and marry a wife, and borrowed another 100,000 yuan from relatives, and finally collected 150,000 yuan. Guo Junfeng came to the fellow's advertising company, handed the money to the fellow, and then returned to Zhengzhou to take classes.

In the following days, he called every day to ask questions. Until September 17, when he found that the number was empty, Guo Junfeng went crazy! He rushed to the company immediately. But the company was closed down and all the people left. At this moment, Guo Junfeng knew what it meant to cry without tears.

After returning to school, Guo Junfeng was absent-minded and his studies plummeted. He submitted an application to drop out of school. In the small and dirty Xiaochao Street, he and another investor named Guo Zhengwei got very drunk together. They stumbled and stood in the middle of the road, cheering each other up with pride: We can't fall, we will continue. Pursue success!

That year, Guo Junfeng had just turned 18. Fate has closely brought Guo Junfeng and Guo Zhengwei, who is 9 years older than him, together. After the last profound lesson, they became rational and cautious. After a long discussion, they decided to start a peanut oil business. Wholesale from Henan to Shenzhen, 500 grams of peanut oil can earn 2.6 yuan. But where does the capital come from?

Guo Junfeng single-handedly went to each peanut refinery, intending to persuade the manufacturers to take credit first and then pay after the oil was sold. But every time before he could finish speaking, he was kicked out. Repeated rejections did not deter Guo Junfeng, and his persistence and sincerity finally moved the director of an oil refinery. After receiving Guo Junfeng's IOU for 10 tons of oil, the factory director patted the young man on the shoulder and said: Young man, do a good job, I believe you!

Driving a rented truck, he pulled out of the factory Oil, they set off for Shenzhen. An acquaintance introduced a warehouse of a friend in Shenzhen where peanut oil was stored. Then the two began looking for buyers. But when the buyers followed them to pick up the oil, only five or six barrels of oil were left in the warehouse. Call a friend's cell phone and stop the call.

Guo Junfeng suddenly collapsed on the cold floor of the warehouse. Another test of fate did not make Guo Junfeng despair, but he became stronger. Carrying nearly 200,000 yuan in debt, he began to desperately make money. As a junior college student who dropped out of school without academic certificates, you can imagine how difficult it is to find a job. Hard work paid off, and Guo Junfeng found a job: working as a general salesperson for two companies, selling watches and other products. No matter what kind of work, no matter how much the salary, he is willing to do it. He often endures hunger and cold and walks in the streets, but in his heart he feels that he is a future hero.

Turnaround at the age of 20: Starting from the promotion of IP cards

In the last few years of the 20th century, several domestic telecom operators, including China Telecom and Jitong, began to rush to launch IP cards. IP card. Guo Junfeng applied to join the ranks of agents in a timely manner and began to promote IP cards in Guangdong.

Later, he returned to Zhengzhou to explore the market and took a group of peers to explore together. He quickly accumulated a certain amount of capital and prepared the first pot of gold for subsequent entrepreneurship.

In August 2000, Guo Junfeng started his first real business: he rented an empty house of 15 square meters and established Jietong Trading Company. He said he was a manager, but he still slept on the floor with the salesmen day and night, running business and knocking on doors to sell. Many years later, when Guo Junfeng thinks of those days again, he will feel that it was like a huge and powerful whirlpool, making him excited.

In September 2002, Guo Junfeng spent 10 million yuan to complete the acquisition of Henan Hanbai Mingyue Liquor Co., Ltd. in 10 months, and then carried out product packaging, marketing, advertising, marketing, etc. made a series of adjustments. Three months later, Guo Junfeng cooperated with Shijiazhuang's well-known chain company La Po Po Boiled Fish and opened a La Po Po Boiled Fish branch in Zhengzhou. The good operation of this series of industries has enabled Yuezhong to quickly become a well-known local enterprise.

At the age of 23, he founded the first employment consulting brand.

After the company entered a stage of stable development, Guo Junfeng began to worry: Yuezhong started with the IP phone business. Although it is now involved in industrial operations, the IP phone business is still an important source of profit for the company. As competition in the IP telephony business becomes more and more intense, profits are gradually decreasing. How to break away from this business and expand more suitable development space for Yuezhong?

In the summer of 2002, the first batch of graduates after the university expanded its enrollment began to enter the society, and the employment situation became increasingly severe. Guo Junfeng once went to a job market with his colleagues to recruit, and was deeply moved when he saw the surging flow of job seekers. He is determined to help college students who want to start a business realize their entrepreneurial dreams. Yes! Help these students who have no work experience and are temporarily at a disadvantage in the competition to find jobs!

Soon, Yuezhong Enterprise Management Consulting Co., Ltd. was established. The company’s only business is to help college students with services including A series of entrepreneurial guidance on financing, market development, human resources tips, grassroots management, performance appraisal, etc. The company held a national tour of inspirational lectures on entrepreneurship for Chinese college students. As one of the keynote speakers, Guo Junfeng's humorous and approachable speech won a warm welcome from the audience. After each speech, students gathered around him and asked questions. , I didn’t want to leave for a long time.

But when I first started giving speeches, due to lack of experience and poor publicity, the audience was very small. But Guo Junfeng was not in a hurry, and his mood was still high. Within a few minutes of his speech, he completely aroused the emotions of the audience. What surprised the audience was that at the most critical moment, Guo Junfeng suddenly stopped and took a five-minute break. A miracle happened. Five minutes later, the seats under the stage were full, and the aisles were full of people. Many people couldn't squeeze in, so they simply hung stools out of the window to listen to the speech.

It turned out that during the 5-minute break, the audience called their friends and classmates to share this wonderful speech. Finally, the speech was a great success. Afterwards, some friends advised Guo Junfeng to give paid lectures, but he firmly refused. Because charging means that a large part of college students will miss the lecture, he hopes that his lecture can benefit more college students.

The increasingly serious employment problem of college students affects Guo Junfeng’s heart. There were 2.12 million people in 2003 and 3 million people in 2004. The number of college graduates across the country is increasing significantly every year, and the number of unemployed people is also alarming. In 2003, 700,000 college graduates were stranded in society. The problem of finding a job is a war without smoke for those college graduates who lack social experience and are arrogant. I was thinking a lot, as if I had seen myself in the past, and I was wandering at the crossroads. *** spontaneously came to me: I want to fight side by side with college students! The sincerity from the heart touched the hearts of countless listeners.

The principle of benevolence of strong managers

Today, 23-year-old Guo Junfeng is already the president of a group. Such a young president has made many competitors, partners and company employees who are twice his age give thumbs up.

Guo Junfeng owns a group company that is as young as him. The average age of more than a thousand employees is less than 25 years old. The oldest branch manager is 25 years old and the youngest is only 21 years old. When many people visited the company for the first time, they were surprised that such a young group could create one miracle after another in the sales and entrepreneurship and employment consulting markets.

All of this is inseparable from the soul figure Guo Junfeng. In the industry, he is famous for his courage. Everyone in the company knows this: One time he went to inspect the work of three branches in Beijing, and it was already evening. No one would have thought that he would come at this time. Supervisors and employees were gathering around to play mahjong for fun.

Guo Junfeng did not blame or even express any opinions. The next day, he rushed to another branch and saw the acting supervisor who came to work early was cleaning. Guo Junfeng immediately issued two appointment and dismissal notices on the spot: one was to remove the director of the previous branch; the other was to promote the acting director to a full-time job. Guo Junfeng's strong approach to work is obvious to all, but it would be a big mistake to think that he is an unkind person because of this.

In life, Guo Junfeng is also well known for his tolerance, gentleness and thoughtfulness.

Once, an employee who had just arrived at the company was looking sad all day long. Guo Junfeng called him into the office and asked him carefully, only to find out that his mother needed 20,000 yuan for surgery. Because she was unfamiliar with the place, there was no way to raise the money.

Guo Junfeng gave him cash without saying a word, and tore up the IOU written by him in person, which made the colleague very emotional; no matter which employee’s parents came to the company, Guo Junfeng would always ask for arrangements The best hotels and restaurants entertain them; when an employee gets married, he will attend it no matter how busy he is, and even when he is away on business, he will come back to congratulate him. Guo Junfeng's conduct and sincerity moved all employees, and everyone was proud to work with him.

In order to motivate their employees to ***, many heads of foreign branches have specially added a clause in the reward regulations: the employees with the best monthly performance in various branches can participate in regular meetings hosted by Guo Junfeng with the manager in charge. . What is even more surprising is that as soon as this incentive mechanism was introduced, the performance of branches in various places soared, surprising competitors.

Thoughts when the plane landed safely

Guo Junfeng knows how to inspire colleagues to work ***. We are still young, so don’t just think about stability, but tap into your maximum potential and seek maximum development. But don’t let that disparage what you’re doing. The toothpick maker earned more than 10 million in three years, and the shoe shiner can also set up a chain store. With ***, anything can be achieved!

Another thing he often said is: How big is your mind? , determines how much wealth you have; how broad your mind is, determines how far your future is! He used these words to inspire his colleagues, and even more to encourage himself not to relax, and to continue to move forward vigorously.

Guo Junfeng is calm, wise and sophisticated befitting his age. This 23-year-old young man was once called uncle by a girl of the same age. He was once told by a test question sent by a friend: Your mental age is 33 years old. This is such an enviable thing in the eyes of many peers who long for maturity! But sometimes when he can't sleep late at night, he will often show a child-like smile to the dark ceiling.

This is something Guo Junfeng will never forget: Once at an altitude of 10,000 meters, the plane he was riding was suddenly attacked by an unknown airflow. There was an instant panic on the plane, with children and women crying, The men offered helpless comfort as if the end of the world was coming. At that time, Guo Junfeng thought, if his life ended suddenly, how many regrets would he have left?

When the plane landed safely, Guo Junfeng suddenly thought about many things that he had not thought about before and had no time to think about. He suddenly understood that neither money nor material enjoyment were the reasons for happiness. A person should have more pursuits of his own so that he will not regret it when the final day comes. As for me now, my biggest pursuit is to help hundreds of thousands of college graduates who are stranded by society every year find a position that suits them through skills training and self-understanding.

This is Guo Junfeng, a young man who thinks more than his peers and is destined to have more interpretations of life than ordinary people

He has a lot of competition with himself in his heart.

Destiny, belief and entrepreneurship are firm