Advantages and disadvantages of website optimization

Advantages of website optimization 1: the optimization effect is good.

The traffic obtained through SEO is high-quality search engine traffic. If you choose the right keywords, then these flows are all effective flows with high conversion rate. Moreover, the traffic obtained by the normal ranking of search engines is easier to be recognized and accepted by users, and the ranking results given by search engines are easier to gain the trust of users. The click rate of normal web advertisements is 2-5%, while the click rate of search engines is as high as 30-80%. Of course, this is also related to keyword ranking, but it shows that SEO is better than other online advertisements or marketing methods.

Advantage 2 of website optimization: low optimization cost.

For those who have mastered SEO technology, the optimization of a website can be started without investment, which is almost zero investment. Compared with paid promotion, the cost of SEO is lower. Here is a simple example. Take Best Wall Art as an example. Generally, the advertising price of diatom mud is 2-3 yuan/click (the price is for reference only, and the actual price is subject to the data published by Baidu bidding platform). If you click 50 times a day, the daily cost is 100- 150 yuan, and the monthly cost is 3000-4500 yuan. There is also a charge for invalid clicks, not for friends in Yichang, but because the IP address matching mechanism is not perfect enough now, which is inevitable. However, if you choose SEO, it is completely different. As long as you reach the normal search engine ranking, you don't have to pay for the number of clicks, even one year or several years. As long as the ranking is normal, you don't have to pay, so the cost performance is extremely high.

Advantage 3 of website optimization: good persistence of optimization.

As a search engine bidding ranking, once you don't participate in bidding, or the account balance is insufficient, the bidding ranking will stop and you can't find it. This is the timeliness of ordinary search engine bidding. However, don't worry about SEO at all. As long as the natural ranking of search engines is obtained through normal optimization means and maintained, the keyword ranking will not change greatly. And with the passage of time, the more detailed the optimization, the more accumulated, and the more stable the keyword ranking will be. Even if the search engine occasionally adjusts its algorithm, it can continue to get the ranking by adjusting its optimization scheme, so it is sustainable to get the ranking through SEO, which can't be obtained by any promotion method.

Advantage 4 of website optimization: wide coverage of optimization

Search engine optimization is aimed at the overall optimization of website structure, user needs and search engine principles, not just at a certain search engine. Generally speaking, websites that rank well in Baidu must also perform well in other search engines, so SEO covers a wide range. Search engine bidding or other online advertising methods are limited to a certain website or a certain area, but SEO is aimed at the whole Internet users, and this advantage has not been promoted.

Advantage 5 of website optimization: improve the quality of the website in all directions.

Doing SEO is not only to rank the keywords of the website, but also to improve the overall quality of the website. Search engine spiders are actually users. He can not only have intelligent crawling ability, but also analyze the quality of the website by judging the user's behavior. Therefore, a good website made by SEO will not only bring search engine traffic, but also improve the quality of the whole website, enhance user experience, increase user viscosity and improve the website transaction rate. SEO is not only equal to search engine optimization.

Disadvantages: website optimization takes a long time if it is optimized on the basis of no money.