Introductory knowledge of travel agencies-how to successfully pass the probation period (ground plan adjustment)

Let’s review the content of the previous article. Generally, there are three key time points during the probation period: the first week, the first month, and the third month.

The first week: Usually you will be assigned a master to guide you. The headquarters will also arrange some training on the company's situation and let you know some routes;

One month: The master will increase the amount of knowledge, see how well you accept it, and also judge whether you are suitable for this position;

Second and third months: As the master's assistant, whether you can accept it For most jobs, it is enough to make a conclusion as to whether one is competent for long-term training.

We have already talked about general knowledge, how to pass these three levels in the on-the-ground planning and transfer position? Listen carefully, useful information is coming.

Adjustment, tour guide manager, etc. As a "newbie" who has just graduated, I can do an internship at a large-scale local travel agency. I personally think this is a very good opportunity to gain knowledge.

Daji Diao is the "big boss" in the company. He is responsible for connecting with major group customers, travel product design, research and development, etc. He is equivalent to the supervisor of a working group, assisting the manager or boss in managing a type of business.

Operations generally refers to the deputy of Daji Diao, who is responsible for handling general group customers, counting the number of individual group members, dispatching team plans to tour guides, etc., and assisting Da Ji Diao in handling the business of the working group.

Assistants, the above two assistants, handle the trivial tasks of the working group, such as sorting out various documents, checking information for various tourism resources, making inquiries, etc., and occasionally handle some relatively simple tasks. business.

Room adjustment, also known as room control. As mentioned in the previous article, in order to obtain better tourism resources and more favorable prices, local travel agencies will make reservations, such as booking with a certain hotel in advance. Purchasing a portion of rooms requires a position to manage these room resources in order to rationally allocate housing resources and reduce unnecessary losses. This position is room adjustment.

Vehicle dispatching is partly similar to room dispatching, which is to match the team with reasonable travel vehicles. In addition, in some areas, in order to save vehicle costs and increase vehicle turnover rate, there will be a phenomenon of grouping, which reflects Understand the importance of vehicle tuning.

Can you guess by now that assistant is the most likely position to be assigned to you?

The first step is to understand the source of customers

Generally, a travel agency has at least one source market, which is also the company's main business direction. Taking Shanxi as an example, the main tourist source areas are Guangdong, Fujian, Beijing, Shanghai, Zhejiang and other places. So what do you need to know about the tourist source areas? For example: The eating habits of Cantonese and Shanxi people are very different. Shanxi is the capital of pasta, and the food is relatively heavy-flavored. As a local travel agency in Shanxi, they "carefully" arrange Shanxi specialty pasta for every meal for Cantonese guests. , the variety of dishes is amazing, and it’s embarrassing that the Cantonese guests can’t get enough after every meal with such hospitality. Having said this, do you understand the importance of knowing where your customers come from?

The second step is to understand the company's products

When we were in school, the teacher would teach us how to design products. Many students "can't wait" to prepare to "show their skills" at the beginning of their employment. As a result, You find that there are countless ready-made products on the market, and your skills are almost useless. Where to start learning these products? Each region has its own traditional main line, which has been formed over more than ten years based on local transportation, popularity of scenic spots, and tourists' preferences. For example, Beijing has Square, Tianyi, and the Great Wall; Shanxi has Wuda, Pingqiao, and Hu; Yunnan has For Kun, Da, Li, Ban, Xiang, etc. (Do you know what these mean? Tell me in the comment area). Start with the main line first, then learn other branch lines, and gradually enrich product knowledge.

The third step is to learn to do competitive product analysis

It is not enough to understand your own company's products. In the increasingly fierce market competition, learn more about your competitors' products. Avoid being a "frog in the well", understand the differences between these products, and learn from each other's strengths; browse negative reviews online to avoid "stepping into pitfalls".

As a newcomer, if you have some basic knowledge, it is no problem to master these, and usually the company will not do these trainings, so you can take a step ahead and use your spare time to learn.

The fourth step is to understand tourism resources

It would be best if the company has the opportunity to "step on the line" and learn. "If you want to know the taste of pears, you have to taste them with your own mouth." "Even if there is no opportunity to step on the line, you should still strive for some opportunities to join the group, even if it is voluntary, or even requires some cost. This is the best way to accumulate learning experience; use your spare time to travel to many hotels and restaurants in the city Look, this costs almost nothing, but will bring benefits to your work.

The fifth step is to understand the government incentive policies

Anyone who does ground transportation knows that the local cultural and tourism department will provide some incentives to travel agencies that organize and receive transit teams from outside the province. Of course, these policies BOSS Yes, you understand, but the application materials will generally be prepared by you. Understand clearly what documents are required in advance, and deliberately keep the files and classify them during work. This will increase the accuracy and avoid omissions when sorting the application materials. Some things may not be backed up.

The sixth step, understand the knowledge of tour guides

Although you are not a tour guide, it does not mean that you will not lead a group. If you have time, go and get a tour guide certificate; there is a shortage of tour guides in the peak season. A very normal thing. Coupled with the two-year epidemic, a large number of front-line tour guides have changed careers. The shortage of tour guides is a common occurrence in the industry. "Giving help in times of need" is more important than "icing on the cake". In the context of the country's advocacy of "1+X", there is always no harm in learning more professional skills.

Today, mediocre products are everywhere in the travel market. The vast majority of travel agencies focus on competing for low-price travel resources, without considering how to make our services valuable. New ecologies such as cultural and tourism integration, tourism IP, big data and intelligent applications, research studies, and themed tours are gradually developing, and innovation and change are imminent.

However, the "contradiction" is that if we don't understand "traditional tourism", how can we talk about "transformation and development"? How can we avoid “empty talk”?

Xing talks about tourism, a "tourist" who "goes into battle".

The concentrated outbreak of the new crown epidemic has had an unprecedented impact on tourism. Employees directly related to the tourism industry have lost a large number of people. One group of people left, and another group of people persisted. For those who work in tourism, A travel agency is more like a battlefield in life! I have never given up on work. Writing something may just prove that I am still here!

The content is only personal opinion and there are many shortcomings. We look forward to criticism and correction from readers and experts.

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