What does product planning do?

Product planning generally includes the following aspects:

1. Research on market demand, strategic positioning, popularity, advertising language and product selling point.

2. Brand planning and image packaging design of products

3. Definition and research of product target audience.

4. Production of basic product publicity materials: product manuals, publicity materials, etc.

5. Promote soft text planning around products.

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What's the difference between product planning and product manager?

In terms of job responsibilities, product manager is higher than product planning, and the task is also heavy.

1. From the job content, the product manager should be responsible for: product planning, product design and product operation;

2. Product planning focuses on product prototype analysis, market research and user research, mainly in the early stage of product development;

3. The product manager carries out product prototype design and demonstration analysis for product planning, and makes it a product;

4. The more advanced product manager is also responsible for the operation of the product after it goes online, and is responsible for the promotion and optimization of the product;

What does product planning mainly do?

Investigate the market, provide suggestions to the company according to the market demand and guide the company's next product development direction.

What does Tencent's product planning/operation position mainly do?

Tencent's product planning/operation positions mainly include:

1, Tencent, Ali and other giants have more detailed product planning and operation positions, and there are special personnel responsible for them; The vast number of start-ups, A-round and B-round Internet companies, such as Koala Network, are relatively rough in the same position.

2. Product planning, commonly known as PD position, belongs to the system with PM product manager, that is, designing the functions of a product, including what functions a product needs to achieve, how to achieve them, what functions need to be added, and what forms to express them. Literally speaking, it is thinking about planning.

3. Product operation, commonly known as PO, will be clearly divided in large companies. In small companies, the distinction between PO and PD is not obvious, and many operators are also responsible for some product planning.

4, product operation, more is to consider how to encourage users to participate, and then profit for the company. That is to say, operating income, including how to attract more users to visit, how to guide users to register, purchase and transform, how to promote products, how to enhance users' stickiness and improve their activity, covers a wide range, involving different tendencies such as community operation, user operation, product operation and content operation, but the essence remains unchanged, all in order to obtain more users and benefits.

The Internet is changing rapidly, and the work content is often adjusted and focused. The landlord might as well go to Tencent, Alibaba, Koala.com, 5 1 credit card, 19 and other different types of Internet companies to see the job introduction, so as to better understand the different responsibilities of different types of companies in the same position.

What should the interview product planning be like?

There are many things to do in product planning. For a new product, you should come up with corresponding activities, publicity and promotion, and a set of methods to achieve what effect after entering the market, as well as how to realize the market development of this new product, how long it takes and how to do it.

What are the main functions of product planning?

The main work is to understand the market dynamics of similar websites and products, boldly imagine the future development trend of websites and products according to the changes of market information, analyze the advantages and disadvantages of our products and competitive products, determine the improvement needs of websites and products, coordinate the improvement of websites and products, and formulate sales support documents such as product manuals;

Remember to adopt

What is copywriting planning for?

Copywriting work is to write promotional soft articles or product advertisements for * * * companies, or it may be to write image articles for client companies. Companies that need copywriting (planning) are mainly in the real estate and advertising industries, and their main job is to write soft and hard advertisements for the goods they sell (real estate or other products). These jobs are all "creative", so it is necessary for * * * copywriters (planners) to have strong planning ability, creativity and strong writing skills, and to be able to write "beautiful articles" with one hand, and also to have certain relevance. This form of * * * is flexible, and it is usually enough to go to the * * * unit to "submit the manuscript" once a week. If you have experience in copywriting, you should know that copywriting planning has a very important link besides creativity: "selling manuscripts", that is, selling works to your AE account director and customers, so that they can adopt your creativity. When selling, a beautiful copy or plan is very important. For example, a manuscript has only many words, and the planning book is more than ten pages, which makes you dizzy. Of course, you don't have the patience to think, to appreciate slowly! Therefore, it is very important to make some suitable designs in the right place, such as matching some relevant pictures on the manuscript, so that people can see it at a glance. It is suggested that you don't email the manuscript directly to the other party, because who will help you prepare such a beautiful document when you are in a hurry for a meeting, of course, you have to print it yourself!

What are the main responsibilities of Internet product planning?

First, market research and user research.

That is to study the market, understand the user's demand, competition and market power, discover and master the changing trend of the target market and user's demand, and make predictions on the products and services that the market needs in the next few years. For Internet product managers, market research and user research are mainly to communicate with users and potential users, communicate with front-line colleagues who directly face customers such as sales, customer service and technical support, study market analysis reports and articles, try to compete for products, and observe user behavior. Finally, form a business requirement document, detailing how to take advantage of potential opportunities.

Second, product planning and design.

This stage is the most valuable part of the Internet product manager's work, which is mainly divided into the following four aspects:

1, product planning: determine the target market, product positioning, development planning and road map.

2. Demand management: collect, summarize, analyze, update and track the demand from the market, users and others.

3. Product design: Prepare product requirements document (PRD), including business structure and process, interface prototype, page element description, etc.

4. Version management: maintain the function list of each version of the product.

Third, the project management

That is, people who lead different teams, such as QA, UI designer, marketing, customer service and so on. Develop and release products on time within budget. At this stage, the responsibilities of the Internet product manager are mainly to organize and coordinate the marketing department, R&D departments, evaluate the requirements and confirm the development cycle, track the progress of the project, coordinate all parties of the project, promote the progress of the project, ensure that the project is completed as planned, cooperate with the testing department to complete the relevant product testing work, and be responsible for BUG management.

Fourth, product operation.

For Internet product managers, the value is second only to the work of product planning and design.

Responsible for organizing customer service and operation and maintenance departments, establishing product-related workflow, division of labor and response time requirements such as customer complaints and feedback, answering or coordinating to solve product problems raised by customers, coordinating resources with company leaders and relevant departments, communicating product development plans, current situation and existing problems, summarizing, analyzing and formulating solutions to product improvement plans.

What is the main job of a market planner?

Depending on the size of your company, large companies are generally more formal, small companies are not necessarily, or just a name, please be an admissions officer or salesman propagandist and so on. If a big company wants to be more professional, it won't hurt you. If you don't understand at all, it probably won't work. Most of these require experience, professionalism and strong control ability. Now even a small company may have higher requirements, at least have some experience, depending on your deception level. If you can fool inexperienced people into experienced or professional people, you can. Start (a disease)

1. Grasp the development trend of market demand, provide support for product development and marketing, carry out joint marketing activities with partners, and plan joint marketing.

2. Responsible for the company's advertising and other external publicity copy, and implement effective public relations communication means to promote products.

3. Find and analyze market opportunities, integrate resources, formulate marketing activity plans, and organize their implementation to realize product promotion and market promotion.

4. Responsible for the planning, creativity, writing and execution of corporate and product brand publicity copy.

5. Plan and organize the implementation of various market research activities, analyze the development trend of the industry and related industries, find out the development opportunities and threats of the industry, organize the research and analysis of strategic projects, explore market demand and changes, and complete relevant feasibility reports.

6. Responsible for writing and planning all kinds of publicity materials, product manuals, sales support materials, advertising plans and brand promotion plans.

7. Responsible for the planning and implementation of large-scale conference marketing, product launches, special salons, channel summits, trade fairs and other activities.

8. Put forward reasonable suggestions for enterprise and product brand planning, and assist superior leaders and relevant departments to formulate brand strategy.

What does a product manager do? 5 points

Product manager, also known as brand manager. It is a corporate goalkeeper, a brand shaper and a marketing backbone. It is not only a perfect marketing operation system, but also a profound marketing operation. From creativity to listing, all related R&D, research, production, budget, advertising and promotion activities are controlled by the product manager. A product manager is an enterprise manager who is fundamentally responsible for a certain (line) product (media, service and brand) according to the company's product strategy.