How much does it cost to recruit a marketing director?

Four levels and treatment of marketing director

The first level is the executive marketing director.

What is an executive marketing director? For example, if you have worked as a regional manager or regional manager in other enterprises, and your enterprise is small, just dig him up and let him be the marketing director. Why? He won't come because you won't give him the title of marketing director. He used to be a manager, so he needs promotion.

So what can he do?

He just brought some local market teams and did some specific landing work. When he comes to your enterprise, he can't do the overall marketing planning. He can only listen to the chairman or general manager, run the whole market, go shopping somewhere, or negotiate with big customers, which belongs to the executive level. For leaders with strong marketing control, this kind of marketing director is the most suitable candidate.

What is the salary of such a marketing director?

The annual salary is about/kloc-0.5 to 0.2 million/200 thousand, and a month is about 1 10 thousand.

A better executive marketing director can not only help you implement your actions, but also make a budget. He can work out your action plan, including the budget, and he will tell the boss what to do, how much it will cost, and the later implementation. The annual salary of such talents is around 300,000.

The second layer is the marketing director at the marketing level.

There are fewer and fewer such people. First, he can find out the selling point and concept of the product. In practice, concept is obviously more important, and the concept of a product is more easily recognized than quality. Followed by channels, how should the channel layout be done and how should the market be planned? The third is the promotion mode, communication mode and price system. , including specific details, and a set of plans can be formulated. The annual salary of such talents is about 400,000-500,000.

The third level is the strategic marketing director.

He can make strategic plans.

The boss said that we should make this product, or this industry. According to the boss's words, he can analyze the competition of the whole industry and find out the opportunities. On this basis, make an action plan.

This kind of talent is more powerful, and the annual salary should be worth 700,000-800,000. It is not enough for people at this level to pay only the basic salary. He must add marketing commission and increase the incentive mechanism.

The fourth layer is the group marketing director.

Since it is a task level, this is even more unusual.

My boss said that if I have a dream, he can design a mode of making money according to his dream, mission and values.

He can not only find the strategic direction for you, but also implement specific strategies, improve and build the whole business model, and lead the troops to shoot it down. This kind of talent is the boss's partner. It is not enough for you to give him salary and bonus, but also give him equity incentives.

Marketing directors are roughly divided into these four levels, and the values of different levels are different. Therefore, when you recruit a marketing director, you should judge what level of things he can do according to the actual situation, so as to formulate different salary systems, so as to make good use of talents.