What do you mean by social action?

Social recruitment is social recruitment, which recruits employees for the society.

Unique advantages of social recruitment:

1. The advantage of social recruitment is that on social networking sites with high member activity, the company's understanding of a talent is no longer limited to the level of "resume", and the display of its "circle of contacts" is also a good evidence of a person's professional experience and ability.

Relevant foreign surveys show that 45% of employers and headhunters will observe job seekers through social networking sites, and the information of job seekers revealed by social networking sites will leave a deep impression on employers and headhunters and directly affect the job search results.

2. Compared with the traditional resume recruitment, the success rate of docking through interpersonal network is higher, and the ratio of the two is about 2∶8, or even higher.

The World Work Report 20112 released in August, 2065438 also shows that 85% of the employers surveyed in China believe that professional social networking sites will become an important means to attract talents in the future, especially when recruiting professionals who are very active on the Internet, such as accountants, businesses and IT.

Extended data:

Current situation and problems:

Social networking is very popular in China, but companies that use or want to use social recruitment are not very successful. We observed the current situation and problems of enterprises adopting social recruitment.

1.？ Enterprise official account or enterprise recruitment account publishes recruitment information.

The biggest problem faced by enterprise accounts is the lack of attention and influence. If you want to make a voice on social networks, it is useless to send a job vacancy message. The key is that some people want to see it and some people are willing to forward it. First of all, it takes time and manpower to build social networks.

Youshi. Com is free for recruitment enterprises. A large number of HRD and headhunters personally register the Youshi file, publish positions, restore real contacts to the network for wider social recruitment, spread positions through contacts, and obtain candidate recommendations through contacts.

2.？ Personal account publishes recruitment information

The problem of personal account is the same as that of enterprise account. Except for "celebrities" and "famous enterprises", the dissemination of information is confined to a small circle and cannot play a role of "wide dissemination". The success of the above two modes requires enterprises to spend manpower and time to operate, but there are not many enterprises with this understanding at present, which has caused many HR to try and not use it if they think it is invalid.

3.？ Publicly publish recruitment information, accounts or micro-groups.

Some accounts that help companies publish or forward job vacancy information have tens of thousands of fans and enough attention, but they face the same problem as traditional recruitment websites-traditional recruitment websites lack middle and high-end talents and job seekers.

Most of them are graduates or active job seekers who have just graduated for a year or two and are still looking for jobs everywhere. The recruitment of middle and high-end talents is mainly aimed at passive job seekers. These people don't take the initiative to find jobs and submit resumes, but wait for jobs to come to them.

For these accounts or micro-groups that publicly publish recruitment information, fans are mainly active job seekers. For enterprises, the effect is the same as that of traditional recruitment websites, and the only advantage is lower cost.

4.？ The combination of recruitment website and social network

Some traditional recruitment websites in China have been integrated with social networks, and the job vacancy information posted on recruitment websites will also be posted on social networks, resulting in the same problems as above, which cannot solve the problem of middle and high-end talent channels.

5.？ SNS website for the purpose of recruitment and job hunting.

Linkedin in the United States has become the new favorite of recruitment, and there are also some SNS websites with the main purpose of recruitment and job hunting in China. These SNS websites are mainly aimed at professionals, attracting professionals to join through SNS mechanism, establishing workplace contacts and creating a gathering place for professionals, which can be used for enterprise recruitment.

The problem of this kind of domestic SNS website lies in the different national conditions. Americans are used to showing themselves. Linkedin is more inclined for Americans to show their side in the workplace, so American users will join Linkedin and improve their resumes, and interact with others on it, while China people are more reserved. If there is no job demand, it is not easy to join such websites and improve their information.

To become Linkedin, it takes time to promote and change. We think that one or two SNS websites of this type will succeed in the end, but at present, it will take several years to achieve the effect of Linkedin.

References:

Baidu Encyclopedia-Social Recruitment