Knowledge of online sales.

You send an advertisement in Baidu, and then someone finds you through Baidu Hi. You have agreed that it will be achieved through the established payment method-cash on delivery-deposit and transaction means (online banking Alipay). Waiting for the next one

Definition of online sales

Network sales: As the name implies, it is to sell products through the Internet. For example, at present, we are familiar with various online shopping platforms, such as Baidu You Ya, Taobao, Reading and Reading Brand Network, Yi Bei, Paipai, etc. Sellers sell products for buyers to choose from through online trading platforms, which is a consumption trend of residential economy.

[Edit this paragraph] 1, Online Sales and MLM

In many places in the south, even the whole country and many sub-social areas, illegal pyramid schemes play word games, saying that they are online sales, not pyramid schemes. In fact, the "online sales" mentioned in illegal pyramid schemes is the pyramid schemes mentioned in law. MLM is illegal.

Network sales The network mentioned here refers to the interpersonal network, and the so-called network sales is of course a means of selling products by using the interpersonal network. In essence, it is a typical five-level third-order pyramid scheme. Now it is popular in Dongguan, Guangzhou, Shaoguan, Zhongshan, Jiangmen, Zhuhai, Zhaoqing, Foshan, Maoming, Zhanjiang, Huizhou and Qingyuan. Especially in Dongguan. 100% Its organizations are all college students.

System: Five-level three-gold system (A B C D E) is adopted, with A as the highest level and E as the lowest level. The initial fee is 3,800 yuan, and you will earn 654.38+0.8 million in two to three years.

Direct commission and indirect commission sales subsidy 3800( 100%)

A (over A(393 copies) 52%10%1.5%1.5% 45% 55%

B(65-392 copies) 42% 12% 3% 2% (products of cooperative companies) 3% 52%

C( 10-64 copies) 30% 10% 4% (A-level monthly benefit dividend) (three dividends)

D(3-9 copies) 20% 5%

E( 1-2 copies) 15%

The above is the content of the five-level Sanjin system. At present, most pyramid schemes in China are mainly based on five-level and three-level (gold) production. The essence and loopholes of its system are not introduced in detail here.

Invitation: It is forbidden to develop relatives in this industry, and the invitation target is only college students aged 18 to 28, which is also a big excuse for this industry to be different from traditional pyramid schemes. Develop students, colleagues, alumni and netizens. The name of the introduction work is "familiar with the market". Another important way of development is to search for talents' resumes online and invite them by telephone under the guise of a regular company, which is the so-called "strange market".

[Edit this paragraph] Network sales in a narrow sense

In a narrow sense, online sales are also called online store sales, that is, sales on Taobao, Paipai, You Ya and other websites.

Definition and work of online store sales

Online shop sales, also known as pre-sales customer service, is a subdivision of online shop customer service, which is mainly a kind of work to realize customer consumption through online communication or telephone communication with customers through instant chat tools, similar to the work of traditional shop assistants.

Job requirements for online store sales

Generally, the typing speed should reach 60 words/minute or more, and you should be familiar with the operation process and trading rules of online shop (Taobao), basic computer operation and skilled use of office software such as WORD and EXCEL. At the same time, workers are required to have good communication and coordination skills, enthusiasm, initiative, patience and meticulous, standard Putonghua (some need to talk to customers by telephone), quick thinking, serious and responsible, able to withstand greater pressure, strong sense of service, strong adaptability and other qualities.

Educational requirements and career path of online store sales

Education requirements: online heroes, regardless of their origins, can generally be above high school, and most online stores do not require education.

The career path of online shop sales: online shop sales-customer service supervisor-store manager-opening your own shop as a boss. .......

Working environment and present situation of online shop sales

The working environment of online store sales: Generally, Taobao stores are not very large, with the largest about 100 people and the smallest about100 people. Therefore, online shop sales generally do not have a high-end office environment, but high-end office buildings do not have such a depression. The general office environment is more relaxed and casual, and some even in the boss's home. Bosses generally have no attitude. In addition, some online stores with good business need two or three shifts, so some online store sales need to adapt to this working environment.

Sales status of Taobao shop: At present, there are more than 654.38+100,000 full-time/part-time online shops in Taobao, but experienced senior sales are very scarce, and the monthly salary of these people generally exceeds 5,000 yuan.

Where can I find the online shop sales job?

At present, there is only one professional online shop recruitment network in China, named Ma Bole. In addition, Taobao community and recruitment gangs are also a place to recruit beans, but personal mobile phone contact information is open, which is easy to be used by criminals for advertising and even for "making friends". In Ma Bole, job seekers can publish information for free, and recruiters can inquire the contact information of job seekers for a small fee, thus avoiding the harassment of non-recruiters to the maximum extent.

[Edit this paragraph ]3. Introduction of generalized network sales

Like many emerging disciplines, "network marketing" does not have a recognized and perfect definition. Broadly speaking, all marketing activities that take the Internet as the main means to achieve certain marketing goals can be called network marketing (or network marketing). In other words, network marketing runs through the whole process of enterprise's online operation, including information release and information collection, and has always been an important content in the stage of e-commerce with online transactions as the main part.

For the understanding of network marketing, some scholars or network marketing practitioners often focus on some different aspects in their research and understanding of network marketing: some focus on the technical realization means of the network itself; Some pay attention to the promotion skills of websites; Some people equate online marketing with online direct selling; Others classify the online sales model of emerging e-commerce companies into the category of online marketing. ...

On the theory and method of network marketing, some monographs have been published in China, and many articles have also been published in professional newspapers. More information appears on Internet-related websites. Looking at the existing viewpoints, a complete system has not been formed. In the face of a lot of information, it gives people the feeling that trees can't see the forest.

In order to understand the whole picture of network marketing, it is necessary to give a reasonable definition of network marketing. From the perspective of "marketing", it is defined as: network marketing is an integral part of an enterprise's overall marketing strategy, and it is a marketing method based on the Internet and with the help of its characteristics to achieve certain marketing goals.

According to this definition, we can draw the following conclusions:

First, online marketing is not online sales. Online sales is the result of the development of online marketing to a certain stage. Network marketing is a basic activity aimed at network sales, but network marketing itself is not equal to network sales.

This can be explained from two aspects: (1) because the effect of online marketing may be manifested in many aspects, such as improving the brand value of enterprises and strengthening communication with customers. As a tool for releasing information to the outside world, online marketing activities may not achieve the purpose of online direct sales, but it is likely to help increase total sales; (2) Online promotion means not only rely on online marketing, but also often take many traditional ways, such as traditional media advertising, news release and publication of brochures.

Second, online marketing is not limited to online.

This may be a bit confusing, but how can it be called online marketing if it is not online? This is because the Internet itself is still a new thing. In China, the proportion of people surfing the Internet is still very small. Even people who have been online are interested in finding relevant information due to various factors, and they may not be able to find the required information smoothly through some conventional retrieval methods on the Internet. And for many beginners, they may not know how to query information at all. Therefore, a complete network marketing plan, in addition to online promotion, can be understood as marketing about network marketing itself, just like advertising about advertising.

Third, network marketing is based on traditional marketing theory.

Because network marketing is an integral part of an enterprise's overall marketing strategy, network marketing activities cannot exist independently without the overall marketing environment. Network marketing theory is the application and development of traditional marketing theory in the Internet environment. The comparison between network marketing theory and traditional marketing theory will be deeply analyzed in the following contents.

Network sales is to use the network to buy and sell.

Four characteristics from traditional marketing to online sales

[1] As far as commodities are concerned, where there are sales activities, there is sales management. In the early days, we called it commerce and distribution, and later we called it marketing, marketing management and other more advanced theories and terms. Since the 1980s and 1990s, the rise of Internet technology has enabled a considerable number of goods to be sold online. A large number of new concepts, such as virtual enterprise, virtual bank, online marketing, online shopping, online payment and online procurement, have branded all activities of products from manufacturing to sales in the network economy era. The development of marketing management tells us that commodity sales activities and related sales management closely related to economic development are always the first to use advanced theories and technologies to serve themselves.

[Edit this paragraph] 4. Common ways of network promotion

1. Search engine bidding promotion. For example: Baidu bidding promotion, Google bidding promotion, Yahoo bidding promotion. This promotion method is pay-per-click, which is fast, but expensive and easy to be clicked by peers.

2. Blog promotion. This is a new way of network promotion in the web2.0 era. The popularity of blog promotion lies in the interaction between bloggers and visitors, who intentionally or unintentionally promote the articles published by bloggers. In order to attract visitors, this requires that the articles published by bloggers should be attractive and have communication power. From this point, blog promotion is another form of word-of-mouth marketing. Another great advantage of blog promotion is that blogs are more friendly to search engines, and the same articles rank higher in search engines than ordinary websites.

3. Forum promotion. The traditional way of network promotion. Time-consuming and laborious, but the effect is not so good.

4. Mail promotion. The traditional way of network promotion. Due to Netease mailbox and other major mail providers have strengthened the anti-spam function, so the effect is not great now.

5. Search engine optimization and promotion. That's what we call SEO. Through website optimization, the ranking of website search engines will rise. SEO optimization often takes a long time, ranging from 3 months to half a year, depending on seoer's optimization ability and the competition of website keywords. The price of SEO is much higher than that of search engine bidding, but the ranking effect is more lasting.

6. Invite professional network promotion agencies. Search engine bidding ranking and search engine optimization (SEO) are the main methods of network promotion that generally call themselves network promotion agencies. This single online marketing method can not only achieve the lasting effect of online marketing, but also bring the downward trend of revenue.

[Edit this paragraph] 5. How to catch customers online?

Understand customer expectations.

1. No matter the size of your company, you should treat electronic customers in a professional and polite manner.

2. First of all, tell customers that you are a legitimate company and you will always be responsible for the products. If possible, explain your service and product warranty on the home page. Telling your customers that you care about their satisfaction is a sign that you value them.

They want to know if you are trustworthy. Show your reliability by communicating with customers. Respond to all customers' e-mail inquiries quickly.

4. They want to know that you are human. When a customer sends an email asking a question, the wording you use in your reply should be as human as possible.

Make it easy for customers to contact you.

1. When doing business online, customers will feel that you are welcome to visit your website 24 hours a day.

2. Quickly process orders. E-customers want orders to be processed quickly.

For customers who shop online, the most annoying thing is that inquiries are overwhelming or replies are late.

4. Build customer loyalty through e-mail. Thank you for your concern. E-mail information about sales, special discounts or new products. E-mail repeat customers to let them know how your company is doing recently. However, customers who do not want to receive these emails should be provided with exit methods in emails.

When communicating with customers by email, make sure that what you write is exactly what you want to express. Be careful before clicking the "Send" button. Use excellent communication skills. This should start with the title of the email and make sure that the title reflects the content of the email.

6. Make the information look interesting. The information should be as short as possible. Use short sentences and active sentences to express: paragraphs should be short, double-spaced, and there should be room for the main body of information. Whenever possible, use text in the form of a list of items or a title. Proofread all the information carefully. The conclusion is very interesting. Say something specific. This is a good place to join the company's personality. You can add that you attach importance to business. Write down your name and position.

7. Show professionalism. Don't stereotype people, don't condescend to people, and don't guess casually. Respecting others can also show your courtesy and tolerance. Try to reflect professional standards in your reply and give a complete explanation of words or terms that e-customers may not understand.