Why is the key to achieving goals clear about expectations?

Anthony robbins once said, "If you are a salesperson, which is easier to earn 1 10,000 dollars or110,000 dollars? I'm telling you, this is a hundred thousand dollars! Why? If your goal is to earn $10,000, then your plan is just to make a living. If this is your goal and the reason for your work, will you feel excited and energetic at work? Will you be enthusiastic? "

In fact, whether the goal can be achieved depends on the expectations you set. However, your success lies in setting goals. There is a saying in the Talmud: "It is man who wants to accomplish what he can, and it is God who wants to accomplish what he wants." When you give your goal a clear expectation, and this expectation is valuable, then success will not be too difficult. On the contrary, the goal expectation is not clear enough, which not only shows the lack of leadership, but also shows that the development of enterprises will be in a state of confusion.

Oda and Xiao Xu belong to two electrical appliances companies. They are all sales managers, and they are all striving for the company's goals.

Oda asked his subordinates to greet every customer with the best service and keep them with heart. Their goal is: "Let everyone who enters the store become their customer."

In addition to asking subordinates to keep customers, Xiao Xu also conveyed to them a goal, which is: "But to develop people who enter the store into their own customers, we must also develop relatives and friends around customers into their own customers."

These two electrical appliances companies are very colorful. Every company has many customers, and the salespeople are trying their best to promote their products. Therefore, after one month, the sales of the two companies are not much different. The second month, the third month ... all the same. However, after half a year, there have been obvious changes. Xiao Xu's turnover far exceeds Oda's.

Xiao Xu knows what he wants to achieve. He sees not only the customers in front of him, but the power behind them. Every time a product is sold, Xiao Xu's subordinates will politely hand in their business cards and say, "I hope to come again next time. If your friends or relatives come to buy our products, we will not only give you the best price, but also give you beautiful gifts. "

As a result, one customer brings two customers, and two customers bring four customers ... Over time, customers will keep coming.

And ODA? Just try to keep the customers in front of you and ignore the people standing behind them. Why is this? The reason is that ODA sets different goals and gives different expectations. So the result is completely different.

Every company has development goals and different expectations. But it is precisely the difference between goals and expectations that leads to the opposite situation of the company's future development.

If you are a leader, you should agree with the goals set by Xiao Xu and give clear expectations. It is the expectation set by Xiao Xu that gives subordinates a clearer direction, so that they can gradually approach success.

It can be said that the clarity of target expectation is very important for the development of enterprises. For enterprises, when the product quality is equivalent, the sales team is equivalent and the team execution is equivalent ... So, what will make the development of enterprises deviate? In fact, it is very simple, that is, the expected value of enterprise goals.

This is the importance of expectation, which can make subordinates have clearer goals. Once the expected value of the enterprise goal is determined, it determines which direction the enterprise should develop. This is like giving subordinates a goal to strive for. In order to make the enterprise meet this expectation, everyone as a member of the enterprise will contribute their own strength.