What is the main purpose of live video recruitment?

As soon as I saw the video recruitment announcement, mainly for enterprises, HR made an announcement in the form of live broadcast, which showed the job requirements more flexibly and truly, and also allowed job seekers to watch a more intuitive corporate atmosphere and let enterprises spread their brands. During the presentation, job seekers can ask questions to HR online and consult positions and company information. After the live broadcast is closed, you can look back.