I'm Baoji's agent for special effects wipes. I want to put the product in the supermarket. How should I operate the specific method? thank you

Supplier's goods enter the supermarket process

First, the supermarket negotiation process

Pre-survey of supermarket: sales volume, payment, reputation, local influence, location of office area, location of purchasing area (inconvenient for delivery vehicles of the company to enter and exit), and information of purchasing personnel.

Company's three certificates (business license, hygiene license, tax registration certificate) Preparation of company invoice samples Ideas for official quotation of company products (distribution or buyout, joint venture, counter)

Make an appointment with the purchasing manager or assistant to make the first contact.

Objective: To understand the supermarket conditions: early admission fee.

The cooperative mode proposed by the supermarket

payment types/methods

The entry fee includes: account opening fee, single product fee, saving fee (five festivals a year), unconditional rebate promotion schedule fee, single fee, promoter management fee and advertising fee (promotion fee).

* After understanding, make it clear to the other party that the cost is too high and unacceptable, and it is necessary to negotiate with the company's competent leaders.

Report to the company what you learned during the first contact, and submit the employment application form to the head office to study with the company and work out the acceptable bottom line for our company.

Negotiate with the purchasing manager and finally reach an agreement (it may take a round of negotiation)

Sign a contract with the supermarket and compare it with the application form submitted to the head office in advance to confirm whether it is beyond its scope.

Second, the product approach process

After signing the purchase contract, communicate with the store operation supervisor in time to determine the hoisting position of the products after they enter the site (an answer should be given in advance at the end of the negotiation)

Confirm the first order, date and order quantity with the operation supervisor.

After receiving the first order, coordinate delivery with warehouse personnel (delivery address, delivery time, freshness of goods).

When the products enter the market for the first time, you must personally go to the store to place the goods, expand the exhibition area as much as possible, communicate with the operators in depth, and introduce our promoters to the store operators. parallel

The promoter introduced the general situation of the shop.

Third, the sponsor's entry process

First of all: apply to the head office for employment (number of people, salary, working hours) in advance.

Recruit promoters

Train promoters.

After signing the purchase contract, communicate with the promotion department (or the person in charge of promotion) in time. Consulting the procedures required for the sponsors to enter the procedures.

Go through the entry formalities for promoters.

Arrange the promotion personnel to enter the site.

Guide the work of extension personnel.

The second and third processes are carried out at the same time, and the preparation of the third process is earlier than the second process.

Fourth, the supermarket settlement process

Preparation: Usually, supermarket acceptance documents (valid settlement documents) are stored in different storefronts in chronological order.

Remember the accounts receivable and master the accounts receivable of the supermarket in real time.

After signing the purchase contract, communicate with the finance department and contact the financial personnel in charge of our company to find out the reconciliation time, invoice delivery time and payment arrival time of our company.

On the day of the supermarket reconciliation, the receipt of payment that the supermarket should pay to our company according to the contract was seconded from the company's finance department. After registration, take it to the supermarket and check it with the financial staff of the supermarket. If there is any difference, be sure.

Find out the reasons for the differences and settle the accounts in time; After there is no difference, confirm the amount with the financial department and notify the company to issue an invoice according to the reconciled amount.

Send the invoice to the supermarket at the time specified by the supermarket.

Ask the supermarket for an invoice (unconditional rebate or annual sponsorship fee) to deduct our expenses.

Take the debit invoice from the supermarket back to the company for reimbursement, and the company will check it before bookkeeping.

After receiving the payment notice, the company's account shall be kept on the basis of the payment receipt issued by the finance department.

At the end of each month, check with the background (or financial personnel) of the company.

The supermarket has seen:

Geographical location, traffic volume

Parking?

Area of delivery dock and number of delivery trucks

Number of lockers

The number of cashiers, the number of developers, and the people waiting in line to check out.

Do supermarket customers have mandatory routes?

Whether the goods are placed and matched reasonably.

Are the products on display at the door of the store the main channel brand products that still attract consumers' attention, or are they melatonin and electric blankets?

Is there a large number of cigarette and wine counters? Because cigarettes and alcohol are delivered in cash.

Look at other manufacturers' attitudes towards supermarkets.

Look at the financial section of the local newspaper in the past three months. Are there any positive or negative reports about this supermarket?