Brief introduction of Gaohe Capital

Gaohe Capital was established on June 5438+ 10, 2009, and it is the first RMB private equity fund for commercial real estate in China. It mainly invested in commercial real estate in the core areas of first-tier cities and 1.5-tier cities, and acquired assets of over 6 billion in the core areas of Beijing and Shanghai.

In the process of exploring commercial property investment, Gaohe Capital has created many new models. Among them, the most representative model innovations are "fine decoration of assets" and "building economy".

Fine decoration of assets is a solution for Gaohe Capital to provide asset management services for investors who purchase Gaohe commercial properties. The original intention of fine decoration of assets is to put forward an idea that there is no unified management and operation of commercial real estate for sale in the market, which leads to mixed tenants and depreciation of assets. The purpose of fine decoration of assets is to improve the rent level, tenant quality and property quality through asset management, provide financial services and maximize the investment income of customers.

Building economy refers to upgrading the existing buildings in the core area of the core city, changing their aging state and maximizing the regional value. It can not only enhance the image of the core region, but also attract high-quality enterprises to settle down and activate economic growth.

The model of "fine decoration of assets" is highly compatible with "building economy". Through the project transformation, the overall operation has improved the project quality, conformed to the regional image, created new economic growth points, and the government has also increased taxes. The reconstructed property fills the gap of regional market polarization and becomes a boutique property that supplements the super-Grade A business.

Mr. Su Xin, the founder of Gaohe Capital, has extensive influence in the industry. As a veteran of the real estate industry in China, Mr. Su Xin has over 10 years of commercial property leasing, sales and operation experience. He used to be the executive director and chief operating officer (COO) of SOHO China Co., Ltd., and his SOHO China sales team has been creating the myth of China real estate marketing. Mr. Su Xin also served as the president of China Europe International Business School Alumni Association of Real Estate and Construction Industry.