How does Netease Huatian conduct social marketing?

Methods of generating content, social sharing and interaction, plant mall, promotion, etc.

1, User Generated Content (UGC): Netease Huatian encourages users to share plant conservation experiences, photos and stories. Users can post photos of plants, share conservation experiences, ask and answer questions, etc. The content generated by these users can increase the activity of the community, attract more users to participate and provide valuable information for other users.

2. Social sharing and interaction: Netease Huatian provides social sharing function, and users can share their gardening and planting achievements to other social media platforms, such as WeChat and Weibo. Expand the exposure of Netease Flower Field and attract more users to join the platform. Netease Huatian also has community forums, like comments and other functions to promote interaction and communication between users.

3. Plant Mall and Promotion: Netease Huatian provides plant sales service, and users can buy plants and related products on the platform. The platform will carry out plant recommendation and promotion activities to attract users to buy. Netease Huatian also cooperates with plant brands and suppliers for brand promotion and product promotion.