What are the responsibilities of the director of e-commerce operations?

The director of e-commerce operation should be responsible for team management, market planning, data analysis, marketing, operation and so on. At present, the development of domestic e-commerce is only ten years, and it is still in the primary stage of the whole format. Entering this industry is very promising, but don't forget that this period is also the most intense time for e-commerce. Find your own position and accumulate deposits.

Responsibilities of the director of e-commerce operations: 1. Planning ability: First, you need to be sensitive to the business, otherwise you can't define the market positioning. This is the soul. Product line construction, marketing, website UI and user membership rules are all based on this. Second, we should have the ability of product planning: We should be familiar with the system and process of mainstream B2C online stores, have experience in product planning, and have personal opinions and practical experience on the subsystem of website section setting, interface, orders, members and commodities. And operate the process with Nissin. Third, we should have cost awareness and monitoring ability: B2C websites mainly operate on commodities, customers and websites. The operation director should have keen market awareness, pay attention to what products, promotional commodities, quantitative products and profitable products, be able to monitor operating costs and realize overall profit rate control. Fourth, there must be marketing: the website has been built, the product line has been planned, and the website has to run, so the focus is on promotion. Knowing who the customers are, which channels they are distributed in, how to reach them and how to reduce the cost, the operation director will always have some market resources. This is "dry goods" Fifth, we must have the ability of data analysis: result-oriented, data tells us the truest side, and data can guide us to improve. Using Nissin to summarize the whole work and analyze the data can improve the management ability of the operation director.