Summary after the pharmacy activity

Sample summary after a pharmacy activity

A summary is a written material that comprehensively and systematically summarizes the achievements, existing problems, experiences and lessons learned during a period of time. It It can clarify the direction of the next step of work, avoid detours, make fewer mistakes, and improve work efficiency. Let us write a summary carefully together. But what are the requirements for a summary? The following is a sample summary of drug store activities that I compiled. It is for reference only. Let’s take a look.

Sample summary of drug store activities 1

Theme slogan:

1. Love and dedication to society and luck to customers

2. Heart Jianda Pharmacy's true love return - free on-site free medical consultation by experts

3. Xinjian Pharmacy's drug purchase lottery draw

Time: September 28th - October 7th

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Location: Xinjian Pharmacy Central Store

Content:

1. Love and contribution to the society and good luck to customers

1), in two During the festival, if you purchase more than one course (four boxes) of Ronggui Bushen Oral Liquid and Haoshukoushenqin Oral Liquid, you can get a 10% discount and a free 30 yuan consumption coupon from Mingdian Coffee Shop;

2) Other customers who purchase a course of treatment (four boxes) of Ronggui Bushen Oral Liquid and Haoshu Kou Shenqin Oral Liquid during the two events can get a 10% discount and receive a free gift of 20 yuan from Mingdian Coffee Shop. A consumption coupon;

2. The true return of Xinjian Pharmacy - free on-site free consultation by experts

During the two activities, specially invited medical experts (experts in Western medicine) visited Xinjian in person The central store of the pharmacy provides free on-site medical treatment to citizens, free medical prescriptions, free blood pressure measurement and other compulsory services. Customers can enjoy a 10% discount on medicines purchased at Xinjian Pharmacy with their prescriptions. Xinjian Pharmacy repays Loudi people’s strong support and attention to Xinjian Pharmacy in the past three years with true feelings.

1. Activity background

During the National Day, we take this opportunity to promote pharmacies, further open up the market, expand the circle, and increase sales.

2. The theme of the event

With the theme of "Celebrating National Day", we promote healthy living and make celebrating National Day a guarantee for drug store sales.

3. Purpose of the activity

1. Increase the publicity of pharmacies through promotions

2. Strengthen the loyalty rate of old customers

< p> 3. Increase the attention of new customers

4. Drive sales

4. Event time:

During the National Day

5. Activity location:

Major chain stores of our company

6. Activity format

1. For old customers, give family feedback and buy medicines If you collect 500 in small receipts, you can get a physical examination card of the same value.

2. For retail customers, carry out prize promotions to boost sales and increase attention to pharmacies.

VII. Activity content

1. During the drug store promotion period, anyone who collects 500 yuan in drug receipts from the store can get a physical examination card of the same value. Each person only has Limited to one ticket.

2. You can get a membership card for 50 yuan, and the first 10 people every day can get a family medicine box provided by the pharmacy.

3. Members who spend more than 50 yuan each time can participate in the lottery. The first prize is a 500 yuan physical examination card; the second prize is a medicine box filled with daily medicines; the third prize is Prize, a bottle of mineral water.

8. Promotion of the event

1. Focus on pharmacies, strengthen terminal promotion efforts and sales-assisting effects. In the early stage of the event, various forms such as pop, kt display boards, and shelf stickers will be used at terminal points. Promote it vigorously.

2. Use local TV media to carry out rolling information promotion.

3. Distribute leaflets.

9. Activity Evaluation

Summarize and compare the results of promotional activities, and continuously improve and strengthen the summary of drugstore activities 2

This activity was approved by leaders at all levels of the company With the support of our colleagues and the concerted efforts of our colleagues, we have achieved great results. October 1st to 9th, 20xx is an exciting 9 days, through these three days of exciting promotions! I have benefited a lot, not only improved my personal quality and ability, enhanced my understanding of various medicines, but also understood the people-oriented service concept. Current promotional activities are often not paid attention to by consumers, and consumers are not enthusiastic about participating, which can easily lead to poor promotion results. In fact, it is not the problem that the promotion itself is not attractive, but because there are too many current promotional activities, which are too boring and chaotic. , some activities did not clearly express the core benefits of the promotional activities in the publicity, and the publicity and execution were not strong enough. However, our three-day activities overcame the above shortcomings and achieved the purpose of stabilizing the loyal consumer group. On-site prize promotions are more It is an important means to increase the purchasing desire and attract popularity at the event site, strengthen the external image of the pharmacy, and expand the popularity. The specific feelings are as follows:

1. Sufficient preparation has laid a good foundation for promotional activities.

This event used leaflet delivery, word-of-mouth promotion, and high-density drop-offs at each household. The total number of flyers submitted was about 10,000, and the focus was on the market. Commercial areas, around the central hospital, residential portals, around the Huxi Martyrs Cemetery, pedestrian streets, etc., and publish promotional advertisements. Banners and slogans focusing on activity content were hung in the pharmacy. After the event site was arranged, in order to promote the event in an orderly manner and attract more people to participate, a free clinic testing service desk, information desk, gift distribution desk, and lottery were also set up at the entrance of the pharmacy. Boxes and so on. What is even more sensational is the performance effects of Northeast Duo, acrobatic troupe, drama and other stage forms. The personnel are densely packed, the rhythm of the activities is well controlled, the order of the scene is maintained, the customers are guided into the store to participate in the activities, and materials and prizes are distributed. Register and sign promptly. This new marketing model has brought some new ideas to consumers, enabled Shanxian citizens to fully understand Yutian, strengthened the external image of the pharmacy, and expanded its popularity.

2. The people-oriented service concept has won applause from customers.

The main targets of this promotional activity are: community residents around our store, factory employees, and shop residents. In specific operations, special prices and discounts have the greatest influence on some sensitive consumer groups. In particular, special prices on some sensitive drugs can easily get twice the result with half the effort. The corresponding delivery can allow consumers to enjoy the benefits of their consumption. Value, to achieve the purpose of stabilizing a loyal consumer group. On-site prize promotion is an important means to increase the desire to purchase at the event and attract popularity, and is a guarantee for the success of the event. In particular, the first hundred customers are given 6 eggs and a lottery for buying medicines. The first impression that customers get when they come in is "Wow, it's a good deal! There's something for free!". This people-oriented service concept has won applause from customers. The growth of this event is mainly due to capturing customers' demand for gifts. The only way out is to increase the unit price per customer. What can affect the unit price? Gifts, only gifts can affect the unit price per customer. Such activities are a great boost to pharmacies, taking the opportunity to publicize and strengthen the influence of our pharmacies.

3. Take this as an opportunity to make your smile become my bright business card.

Through the carrying out of this activity, I fully understood: no matter how big or small the care is, the service is endless. For every customer who enters the store, he should give the most amiable smile and communicate with him at the first time. The warmest caring greeting. When talking to customers, use civilized language and friendly tone, consciously use "service terms", put the word "please" first, and never leave the word "thank you". It starts with caring for customers in details, and ends with endless service etiquette. Our Yutian store will always keep "care" in mind.

Especially in this event, we took the initiative to strengthen communication with customers and understand what customers think and need! This enables me to take the initiative to introduce and promote the company's medicines and equipment, and proactively answer customers' questions, so that customers can learn more about medicines during the process of purchasing medicines! And I can also find my own shortcomings in sales, especially the understanding of drugs, and there are some blind spots. This is an opportunity to encourage me to work hard to learn medical drug knowledge in my future work and understand the uses and precautions of each drug. , work with peace of mind, train hard, standardize my services, improve service quality, and let my smile become my bright business card.

Shoot the bow vigorously and walk with Yutian Pharmacy. The eagle's ideal is lofty, soaring into the sky; the bird's career is heroic, fighting against the sky. The greatest source of energy in my life is the pursuit of beautiful ideals, and the most inspiring passion for me is the heroic Yutian career. Full of longing and hope for the future, and full of enthusiasm for Yutian's career, I am proud to have entered the Yutian company I have dreamed of, and I am excited to finally have a stage to practice myself. I will devote myself to what I love so much. In this hot land, closely connect your own life value with Yutian's career, and use your high-pitched voice and magnificent brilliance to compose the youthful movement of a Yutian employee. Sample summary after drug store activities 3

Over the past year, despite the prominent internal contradictions, numerous complexities, fierce competition in the external pharmaceutical retail market, and severe situation, we have been able to face the difficulties and challenges correctly. This year The internal organizational structure was reset, a number of management systems were introduced, the computer program was updated, the National University code was unified, a number of chain stores were quickly developed, and its own distribution center was established, achieving good results in operation and management.

1. Join Sinopharm Holding Guoda Pharmacy Co., Ltd. and complete the equity transfer

This year, the company successfully completed the equity transfer of natural persons and successfully held the second session on June 28 At the first shareholders' meeting, board of directors, and board of supervisors, the company was renamed Jiangsu xx Pharmacy Chain Co., Ltd. and became a holding subsidiary of Sinopharm Holdings Guoda Pharmacy Co., Ltd. This landmark event provides a good opportunity for the long-term, stable, rapid and healthy development of xx.

2. Realize the "separation of wholesale and retail" and integrate the organizational structure

In accordance with the requirements of "separation of wholesale and retail" of Sinopharm Holdings, xx was separated from the Jiangsu company as a whole in the first half of the year, and the internal organization was re-integrated Structure, the operation management department, comprehensive management department, finance department, purchasing department, logistics department, store management department, store development department, etc. have been established.

3. Strengthen internal management and improve rules and regulations

The Comprehensive Management Department was just established this year. It is a functional department that pays equal attention to management and services. They are strengthening internal management and improving relevant regulations. While establishing the system, we should also do a good job in the logistics service of the operation.

1) Pay close attention to system construction: This year, we will formulate the "20xx Development Goal Plan", "Three-Year (20xxx20xx) Development Goal Plan", "20xx Distribution System and Performance Appraisal Methods", and gradually improve them The internal incentive mechanism embodies the distribution principles of "reward based on performance" and "more reward for more work". In order to standardize the management of promotional fees, the "Relevant Provisions on Strengthening the Management of Factory Terminal Promotion Fees" were formulated.

2) Pay close attention to administrative management: establish and improve various basic ledgers, registration of documents sent and received, storage of files, registration of use of work seals, etc. Conduct a thorough inventory check of fixed assets, register them, and establish electronic files. Complete the decoration and renovation tasks of new and old stores in a timely manner. Actively cooperate with the store development department in the inspection, site selection, design, decoration and purchase of equipment such as containers and shelves for new stores to ensure the smooth opening of new stores. Established a comprehensive electronic document of the house rental contract, managed the house rental contract in a unified manner, and cooperated with the store development department and store management department to complete the store lease renewal agreement and other work.

It is very normal to complete the registration of changes in various certificates and licenses in a timely manner. In order to apply for a Chinese time-honored brand, we actively collect, organize and declare relevant materials. In order to ensure that tasks are completed with quality and on time, it is very normal to work overtime on holidays.

3) Pay close attention to safety work: There are many chain stores and they are widely distributed, so safety work cannot be relaxed at all. First, the safety system has been improved, and the "safety production management" system and the "safety work responsibility system" have been introduced; second, all safety equipment, such as alarms, fire extinguishers, etc., are equipped; third, regular safety inspections have been carried out; The fourth is to investigate potential safety hazards and solve problems in a timely manner, thereby ensuring that there are no major safety incidents throughout the year.

4) Pay close attention to quality management and consolidate GSP achievements. We operate in strict accordance with GSP procedures, and the quality inspection personnel strictly control the quality control. They often supervise and inspect all links to see if there is a resurgence in quality management. If problems are found, they are corrected in a timely manner, ensuring that the ledger is complete and standardized, and the procedures are complete, consolidating the GSP results.

5) Strengthen human resources management. This year, the General Management Department has done a lot of work in optimizing human resources, improving personnel quality, performance appraisal, employee training, etc.: first, timely assessment and payment of salary; second, timely recruitment of various technical personnel according to the needs of enterprise development; third, Conducted continuing education for practicing pharmacists and practicing pharmacists, and on-the-job training for employees; fourth, cooperated with the acquisition of Gaoyou, Baoying, and Hanjiang chain stores to make overall arrangements for human resources. Fifth, apply for various social labor insurances normally.

4. Improve the information system to ensure the smooth development of business operations

This year, the information system has undergone three major adjustments. One is the adjustment of xx wholesale and retail concurrent operation procedures, and the other is the adjustment of some varieties. The program adjustment was during independent procurement, and the third was the program adjustment after complete independence. Our information staff spent a lot of time and energy on the three adjustments, working overtime and completing the program adjustments in a timely manner, ensuring the smooth progress of the three adjustments.

With the increasing number of new stores opened this year, information personnel have completed the computer addition, system installation and maintenance work in all stores without increasing the number of employees, providing guarantee for the completion of store sales tasks. At the same time, it also provides various analysis data to leaders and various functional departments in a timely and accurate manner.

5. Ensure the supply of goods and pursue cost minimization

After the separation of wholesale and retail, the purchasing department gradually took on the arduous task of ensuring the supply of goods to each store and made efforts to pursue cost minimization. Hard work. The first is to add 1,500 self-purchased varieties (pieces); the second is to continuously update T-category varieties, from 110 varieties at the beginning of the year to more than 400 varieties; the third is to carry out comparative procurement, although the country has conducted four such purchases this year. Despite the large-scale price reduction, the gross profit margin of xx's products not only did not decrease, but increased from 22.5 last year to 22.9 this year, an increase of 0.4 percentage points. The fourth is to actively communicate with suppliers and seek support from suppliers and manufacturers. We have obtained a rebate of 1 million yuan throughout the year and other income (such as entry fees, terminal fees, etc.) of 1.1 million yuan.

Chain Annual work summary of the pharmacy

Efforts have been made to improve the economic benefits of the enterprise.

6. Strengthen financial management and accurate financial accounting

The Finance Department has done a lot of basic work in financial management. In particular, in accordance with the new requirements of Guoda Pharmacy, it has played a certain role in the rational allocation and use of funds and strict financial control. In particular, the accounting for newly opened stores this year not only required more manual accounting, but also required reporting and paying taxes to the local tax authorities. The workload increased greatly, and the Finance Department has basically completed its tasks. A large number of complex 20xx operating and financial budget statements were also completed and submitted on time.

7. Store development is in full swing and the scale of the chain is rapidly expanding

According to the long-term development strategy of Guoda Pharmacy, the task of developing new stores is very heavy. The store development department overcame difficulties and gave up many rest days. Frequently traveling to Yangtai, Nantong, Suzhou, and Zhenjiang areas to conduct inspections, select sites, recruit personnel, apply for licenses, and hold opening activities.

First, 9 new locations were selected, inspected, and opened for direct-operated chain stores. The second is to acquire 28 franchise stores as a whole and directly operate them. In particular, franchise stores such as Gaoyou and Baoying had prominent conflicts and many remaining problems. The staff of the development department tried their best to do ideological work for relevant personnel one by one in a conscientious and meticulous manner to effectively solve practical problems and achieve obvious results.

The third is to recruit social pharmacies as franchise stores. For legal social pharmacies with complete licenses that are willing to purchase 100% of goods in xx and pay a certain franchise management fee, they will develop into franchise stores after changing their names and signing an agreement. For the original Hanjiang pharmacies that do not live up to their name, The 17 pharmacies with franchise stores in various townships and towns have re-signed franchise agreements in accordance with the franchise requirements, and have strengthened supervision and management of franchise stores.

8. Carry out a number of promotional activities and pay close attention to the sales of T-category products

The store management department is aiming at the increasing number of social pharmacies, their scale is getting larger, and the market competition is more fierce. Facing the severe situation, we made due efforts to carefully study countermeasures, actively expand the market, improve adaptability, pay attention to detail management, strengthen high-quality reporting, and enhance brand image, and successfully completed sales and profit tasks.

First, mobilize all levels to implement sales and profit tasks early and divide them into stores in each region; second, face the challenges correctly and insist on holding a regional manager meeting every week to analyze the situation, check progress, and Research countermeasures and solve new problems encountered by stores in a timely manner; third, strengthen category management, increase the sales of "T" category products, implement reward policies in a timely manner, and promote the sales of "T" category products, whose sales proportion increased from the previous year. The fourth is to actively carry out various forms of promotional activities, using Golden Week, holidays, and "3.15" green sales activities and community publicity activities to promote the completion of sales tasks; fifth is to promote the enterprise Culture, cultivate knowledge-based employees, and jointly organized training on marketing skills for new employees and manufacturers, reaching more than 1,100 people, supporting and encouraging them to take exams, effectively improving the quality of employees; sixth, jointly organized with Yangzhou Evening News The second "xx Cup" prize-winning essay solicitation activity with the themes of health and insurance, "Safety Month", and "The Safe Pharmacy in My Heart" further enhanced the well-known brand image of xx; seventh, strengthen quality services and enhance the enterprise competitiveness, and actively carried out more than ten convenience service projects. Throughout the year, medicines were delivered to the door 20xx times, medicines were purchased by phone 3165 times, sectioned on behalf of customers 8520 times, decocted medicines on behalf of customers 12468 times, and medicines were sold at night 12422 times (145,000). Enhanced corporate competitiveness and gained good reputation among citizens;