What is a comprehensive website? What's the difference between it and a portal?

A comprehensive website refers to a website that mainly provides news, search engines, chat rooms, free mailboxes, audio-visual information, e-commerce, online communities, online games and other services.

Portal websites have a wider scope than comprehensive websites; In a sense, people's understanding of portal websites mainly refers to some comprehensive websites, which is relative to those vertical websites with strong professionalism and simple content.

The difference between the two seems to be vividly understood as the difference between supermarkets and specialty stores. The former has many brands and many kinds of goods, while the latter is relatively simple.

Classification of portal sites:

1, comprehensive portal website This kind of website mainly focuses on news and entertainment information, and it is a comprehensive website focusing on news, supply and demand, products, exhibitions, industry navigation and recruitment.

2. The gateway to local life.

3. Personal portal.

4. Narrow doors and wide doors.

Extended data

The so-called portal website refers to an application system that leads to some comprehensive Internet information resources and provides related information services.

Globally, the most famous portals are Google and Yahoo, while in China, the most famous portals are China's four major portals (Sina, Netease, Sohu and Tencent), and others are also famous, including Baidu, Xinhuanet, People's Daily and Phoenix, among which Baidu has become the first search website in China.

Portal classification

Search engine portal website

The main function of such websites is to provide powerful search engines and other various network services, which is relatively rare in China.

Comprehensive portal website: This kind of website mainly focuses on news information and entertainment information.

1, local life portal

This kind of website is the most popular at present, which is mainly based on local information, generally including: local information, online shopping in the same city, classified information, making friends, job hunting, group buying and collecting, word-of-mouth merchants, online navigation, living community and other channels. The network also includes electronic atlas, calendar, map channel, music box, online movies, coupons, discount information, travel information, hotel information and other very practical functions.

2. Personal portal

A personal portal is a website, which usually provides personalized functions and provides visitors with access to other content. It aims to provide services from many different sources using different numbers and types of distributed applications, middleware and hardware.

In addition, the enterprise portal is designed for sharing and collaboration in the workplace. Further business-driven requirements, portal content can work on multiple platforms, such as personal computers, personal digital assistants (PDA) and mobile phones/handsets.

3. Narrow and wide entrance

However, strictly speaking from the birth of the concept of internet portal and the literal meaning of portal, all kinds of websites can become portal websites, because literally speaking, portal itself should be a means and a medium through which to appreciate the vast network world. In this way, the so-called portal website should not be discriminated against in the type and quantity of content.

development trends

In fact, the portal we are talking about today is very different from what Yahoo said when it was first established. At that time, in the face of the vast network, most netizens could not start. It is Yahoo, a website that mainly provides search services, that plays the role of "entry" and becomes the "entrance" for netizens to enter the Internet.

Taking news service as the main business and even the core competitiveness of the portal website is actually only a later thing, which has nothing to do with the "essence" or "root" of the portal website. Therefore, in today's portal problem, it seems that not doing news or even doing less news is a "betrayal" of the portal, which makes people somewhat confused.

On the contrary, a brief review of the origin and history of the portal can make us clearly see that both search and news are just a stage of portal development. Portal can evolve from search service to news service, but not necessarily from news service to other services.

With the development of online media, the original portal does not necessarily take search as its main business (such as Yahoo and Sohu), nor does it necessarily provide search engine services (such as Baidu and Google); Today's people can look at the past like this, but future generations may not be able to look at today like this.

This debate also implies a question about the relationship between portal websites and mass media. The mode of mass media has matured, and its characteristics are embodied in the "one-to-many" communication channels and news-based communication content. Without theoretical analysis, the history of traditional media for hundreds of years has fully proved its rationality and effectiveness in the traditional information environment.

Internet media is different from mass media, and so are netizens and their needs in the information age. Don't underestimate the information exchange platform function of online media, and don't underestimate the demand of more and more netizens for information other than news services.

Publishing news to netizens is certainly a mode choice of portal website, but it is also a mode choice of portal website to provide a platform for netizens to exchange information, so that netizens can obtain a variety of information (not just news) from various channels (such as other netizens). Perhaps this is a better and more promising mode choice-successful websites are emerging in this mode.

With the development of Internet 10 in China, several large national portals have been born. 90% of the cities in China belong to small, medium and second tier cities. With the popularization of computer terminals in China and the rapid growth of netizens, the future network development of China city is the trend, and the market space is huge.

At the same time, there are local portals. Usually, the local portal system refers to the "local portal website system", which consists of several website functional systems, mainly including classified information system, community forum system, local information system, commercial enterprise webpage system and so on. It not only refers to the vertical website system of a local industry, such as a single forum system and a single classified information system.

References:

Portal website. Baidu baike

References:

Comprehensive portal. Baidu baike