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Risks and benefits of opening your own convenience store?
(1) Management risks, inadequate recruitment and training, or poor quality will easily lead to a large loss of products and inadequate services, resulting in increased costs, reduced profits and reduced repeat sales. ?
(2) Risk of increased operating costs: mainly labor costs, including low quality of employees, high mobility, social security disputes, etc. Therefore, this requires the support and assistance of brand owners.
(3) Operational risk: on the one hand, the brand business suddenly closed down, on the other hand, the surrounding economic environment changed greatly (such as the relocation of marginal schools). We believe that we must do a good job in market development in the early stage to ensure stable sales, and grasp the data such as purchase channels and product ratio as soon as possible in the daily operation process to enhance our ability to resist business risks.
(4) Other risks: How much impact will the later operation have after the property is sealed? Only the preliminary evaluation opinions provided by the brand need our further careful investigation, especially there are certain variables in the handling and annual examination of food circulation certificates. Later, good neighbors will cooperate with us as required.
Expected return analysis:?
(1) Calculation basis and research results:? At present, there are three units looking at the house on the spot at No.96 Nanheng West Street, which is a full-time convenience store. They think it is too close to his No.92 direct store to open a store. Xishi Cake Shop thinks that there is no main entrance in this area, which will have a certain impact on the operation. Can help open a franchise store, regardless of opening a direct store; Good neighbor headquarters, after investigation, predicts that the average daily sales of this place can reach 6000 yuan, and it can sell cigarettes and think that it can open a shop. ? According to this situation, in May, we visited and investigated 8 convenience stores with similar locations, such as No.92 full-time convenience store in Nanheng West Street, Rosen convenience store next to Gong Jian Hospital, 7-1/kloc-0 convenience store in Taoranting East Gate, Quanjia convenience store in Fengtai Wannian Flower City North Gate, Yong 'an Road Good Neighbor Convenience Store, Changchun Street Express Convenience Store and Hepingmen Wu Mei Convenience Store. The valid data obtained include: the exact data obtained by good neighbor stores. The shop area is about 40 square meters, and there is Xu Beihong Middle School on the south side of 100 meter. It can't sell cigarettes, and the average daily sales volume is about 5000. ? No.92 full-time convenience store, the door becomes smaller in the process of tearing down the wall and drilling holes, so it can't hang signs and sell cigarettes, with an area of about 60 square meters and an average daily sales of 8000-10000; ? Changchun Street Express, with an area of about 40 square meters, is about 200 meters away from the subway station, and can only provide breakfast. After digging holes in the wall, the average daily sales is about 1 10,000 yuan. ? Hepingmen Wumart Store, with an area of about140m2, can't provide catering service, with an average daily sales of about 6,000 yuan. Other stores failed to obtain detailed data information. ? In addition, through full-time headquarters, good neighbor headquarters, and relevant shop assistants, it is known that the gross profit margin of convenience stores is generally around 30%, and the daily loss rate is around 5%, of which catering profit is the largest and tobacco profit is the smallest. ? Based on this, we believe that the average daily sales of No.96 Nanheng West Street provided by our good neighbors are more credible. ?
(2) Initial investment of Good Neighbor Convenience Store: the brand fee is 654.38+067500 yuan (down payment is 654.38+0000 yuan+joining fee is 20,000 yuan+quality guarantee fund is 20,000 yuan+cash register system is 654.38+07500 yuan+other miscellaneous fees is 20,000 yuan)+654.38+000 yuan (this?
(3) Calculation of annual operating expenses: 20,000 /3+65,438+10,000 (decoration)+3.75/3+65,438+10,000 (labor)+165,438+10,000 (loss)+20,000 (water and electricity)?
(4) Profit calculation:? A. The annual profit for the first three years is 6000 * 0.3 * 365 = 657,000, the annual net profit is about127,000, and the total profit for the three years is about 380,000. ? B annual profit after three years: 657,000-(20,000 /3+65438+ million +2 1 10,000 +0 1 10,000+50,000) =180,000. ?
Statistics show that in 20 17 years, the convenience store market in China may reach a record 1000 billion yuan, with great growth potential. In Japan, the market share of convenience stores and supermarkets is about 54%: 46%, while that of China is currently about 8%-92%.
Most convenience stores will be equipped with simple meals, express delivery, laundry and other life services, and become "small butlers" of community residents. ? 20 17 convenience store market, all kinds of capital enter strongly:? On February 20th this year, Alibaba signed a strategic cooperation agreement with Ambry Group, which has 4,800 offline stores, and officially stated that Shanghai will be used as a testing ground for "new retail".
On April 1 1, Liu, CEO of JD.COM Group, announced the release of a million convenience stores plan, and more than 1 10,000 convenience stores will be opened nationwide in the next five years. ? With the change of citizens' consumption habits and the support of government policies, the convenience store market in Beijing has ushered in a wave of opening stores. The list of "China City Convenience Store Index" released by China Chain Store & Franchise Association shows that in 20 13 years, Beijing ranked second from the bottom among the 26 cities on the list; But in 20 16, Beijing ranked fifth. Comparing Beijing and Shanghai, the population is similar. The area of Beijing is nearly twice that of Shanghai, but the number of convenience stores is less than one third of that of Shanghai. According to statistics, in 20 16, the number of convenience stores in Shanghai exceeded 6,000, while that in Beijing was less than 2,000. Therefore, with the support of Beijing Municipal Government, convenience stores will usher in a peak period of opening stores in Beijing in the future.
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