How was Jiangxi Jinshengyuan born?

"Smoking is harmful to health" has been accompanied by problems along the way since the birth of cigarettes. Even when it comes to cigarettes, people naturally think of cancer, death and environmental pollution. There seems to be nothing wrong with cigarettes themselves, and they have made great contributions in some aspects (such as creating wealth and satisfying profits and taxes). However, with "environment and health" becoming a very important topic in modern society. In addition to all kinds of industrial and domestic waste pollution, the contradiction between people's own health and enjoyment is becoming increasingly tense in cigarette products. Even reached a tense situation. How to reverse this situation has become an important problem that all tobacco enterprises have to face.

Turn an Armistice into a Jade Silk —— Founder of "Golden Sage"

More than ten years ago, a group of tobacco manufacturers in Nanchang, Jiangxi Province stumbled upon a folk prescription of Chinese herbal medicine, in which the herbs have miraculous effects on clearing away lung heat and resolving phlegm, relieving cough and asthma. Reminiscent of the discomfort of lung, throat and other tissues easily caused by many smokers when smoking, Southern Yan people suddenly came up with a bold idea-to integrate the essence of herbal medicine in the concept of traditional Chinese medicine into the technical manufacturing of modern tobacco products, so as to alleviate the discomfort caused by smoking. The contradiction between smoking and health seems to have drawn a line because of the birth of "Jin Shengxian".

From 65438 to 0994, "Jin Shengxian" carried the expectations and dreams of Nanyan people on the big stage of China tobacco industry. Faced with the doubts of the industry, the picky of consumers and the unknown market space, "Jin Shengxian" has been full of difficulties and obstacles since its birth. However, once innovative ideas are put into practice, there can be no retreat or stagnation. Southern Yan people looked at the "Golden Sage" cigarettes in their hands and started the arduous road of starting a business.

"Golden Sage" is the product of scientific and technological innovation. From the development of "Jinsheng" brand to the application of high technology in the development process, and then to the extension and development of brand serialization, all show the charm of scientific and technological innovation. But the formula of "Jin Shengxian" can effectively reduce harmful substances in tobacco, which is not convincing. In order to break through this doubt and give a more objective and scientific proof of the quality of "Jin Shengxian", Nanchang Cigarette Factory cooperated with China Academy of Military Medical Sciences, Jiangxi College of Traditional Chinese Medicine and other scientific research institutes to research and find the scientific data of "Jin Shengxian". The project "Toxicological Evaluation and Mechanism Research on Reducing Cigarette Harm by Chinese Herbal Medicine" cooperated with China Academy of Military Medical Sciences has basically completed the safety evaluation and biotoxicological evaluation of "Jinshengxiang" and low-harm cigarettes added with "Jinshengxiang".

1In August, 1994, at the "Jinsheng Technical Appraisal Meeting" composed of well-known experts in Chinese medicine and tobacco science and technology, the experts analyzed the medicinal properties, efficacy, physical and chemical components of flue gas and the results of clinical trials showed that the "Jinsheng" project was correct in topic selection, with sufficient theoretical basis, reasonable research methods and reliable research conclusions, which reached the advanced level in the development of new mixed cigarettes in China. Its internal quality has reached the international standard of A-class cigarettes. "Jinsheng" pioneered a new technology combining tobacco with traditional Chinese medicine in China, which has been protected by the state intellectual property rights. These authoritative and objective scientific arguments have given the tobacco industry a beautiful answer, and "Jinsheng" has also become an excellent product for many cigarette manufacturing enterprises to study and study.

From 65438 to 0996, "Jinsheng" brand won the gold medal in the 24th Geneva International Exhibition of Inventions and New Technologies with its excellent technological level and leading technology, and won the national invention patent in the same year, which filled the blank in the history of China cigarettes. In 2004, at the anniversary celebration of "Jinsheng" brand 10, an announcement of the list of well-known trademarks in China became the best gift for Southern Yan people. In the same year, "Jinsheng" cigarettes were included in the list of 100 brands of cigarettes by the State Tobacco Monopoly Bureau. In 2006, "Jinsheng" brand was selected as "Top Ten Dream Brands" of China Tobacco.

The fragrance of "Jin Shengxiang" is pleasant.

Nowadays, consumers who have smoked "Jinsheng" brand cigarettes are all impressed by their unique taste and taste. While enjoying the pleasure brought by Jinsheng cigarettes, we don't know what attracts us.

Is it medicinal or tobacco? In the process of creating the myth of "Golden Sage", Southern Yan people once again face this key problem. The effective volatilization of pharmaceutical ingredients will inevitably lead to the weakening of the original flavor of tobacco, and the priority of the original flavor of tobacco will make the efficacy unable to reach the best level. Is it really necessary to give up one of them? Just when people still have doubts about "Jinshengxiang" products, the use of "Jinshengxiang" has brought great surprises to consumers.

In 2004, Southern Yan people developed a new generation of Chinese herbal medicine harm-reducing additive Jin Shengxiang. China Center for Disease Control and Prevention, Academy of Military Medical Sciences, Zhengzhou Tobacco Research Institute and other national authoritative professional scientific research institutions conducted a comprehensive and systematic evaluation on the safety and biology of Jinshengxiang and Jinshengxiang cigarettes added with Jinshengxiang. The test results show that the "Jinshengxiang" cigarette added with "Jinshengxiang" can comprehensively reduce the harm of cigarettes by more than 30%. At the end of 2004, Nanchang Cigarette Factory established a strategic cooperative relationship with China Academy of Military Medical Sciences, an authoritative scientific research institution in China, which once again pushed Jinsheng cigarette harm reduction to another peak.

The formula of "Jinshengxiang" is safe and effective, and has obvious aroma and flavor characteristics. On the basis of folk prescription, according to the requirements of harm reduction, efficiency improvement and innovation of Jinshengxiang Chinese cigarettes, the prescription was revised and supplemented by famous old Chinese medicine practitioners, national cigarette smoking experts and natural medicine experts. Moreover, its extraction process is scientific and advanced, which is suitable for industrial production. In the new process of jinshengxiang, the original method of adding traditional Chinese medicine extract was changed into two processes: adding materials and adding aroma, which improved the transfer rate of effective substances in jinshengxiang, increased the aroma and made the characteristics more stable and full. Innovating the coordination technology of cigarette aroma and Chinese herbal medicine aroma.

In order to further verify the harm reduction effect and customer reduction mechanism of "Jinsheng" brand, in recent years, Jiangxi Zhongyan Nanchang Cigarette Factory has successively established long-term strategic cooperative relations with Chinese and foreign professional scientific research organizations and institutions such as China Center for Disease Control and Prevention, China Academy of Military Medical Sciences, China Toxicology Association, Jiangxi College of Traditional Chinese Medicine, Zhengzhou Tobacco Research Institute, the United States, Japan and Germany, and completed the quantitative analysis of the main components of Chinese herbal medicines in "Jinsheng" cigarettes, and re-established "Jinsheng". Especially in 2005, the technical transformation project of Nanyao during the Tenth Five-Year Plan was successfully completed, automatic production control and the design of special line for drug refining made the production and research of Jinsheng based on more reliable equipment foundation and hardware level, and ensured the successful research and development and product transformation of the second generation Jinshengxiang.

On June 23rd, 2007, Jiangxi China Tobacco Industry Corporation and Nanchang Cigarette Factory held a press conference. The meeting announced that its scientific and technological achievement-the second generation of "Jinshengxiang" has been successfully applied to the new product "Shi Sheng Treasured Jinsheng". In the research report issued by China Academy of Military Medical Sciences, the scientific research achievements of the second generation "Jin Shengxiang" were evaluated authoritatively. According to the evaluation, adding Jinshengxiang to Jinshengyan can obviously reduce the harm of cigarettes, and the overall harm reduction effect has reached the national leading level. There is obvious coordination between Jin Shengxiang and cigarette smoke. Jinshengxiang has a clear mechanism to reduce the harm of cigarettes.

Jinsheng Road, the Golden Avenue of China Cigarettes?

For tobacco products, Zhang Baozhen, deputy director of the State Tobacco Monopoly Bureau, once put forward a poetic "dream": a big dream is how to make tobacco from harmful to low harmful, harmless to beneficial; Three small dreams, that is, how to make the patented technology with independent intellectual property rights in the industry go to a big step; When can the standardization system construction of the industry become a technical barrier against foreign brands? When will the big brands that truly represent China cigarettes appear and make achievements in domestic and foreign markets?

The tobacco industry has invested considerable efforts and level in this respect. The weighted average tar content of cigarettes has decreased from 30mg/ cigarette in the late 1970s to 13.2mg/ cigarette in 2006, with a decrease of more than 50%. On the other hand, the road of cigarettes in China is getting wider and wider, and a number of cigarette products with low harm and low coke and national characteristics have come out one after another. This fully shows that the tobacco industry in China is responsible for the health of consumers.

Whether Nanyan, which started with innovative technology, can become a leading cigarette brand in China and an industry miracle by virtue of "Jinsheng" remains to be verified by time and scientific development. However, judging from the development trend of Jinsheng for more than ten years, its direction of progress is directed at this goal.

On the road of improving the quality of Jinsheng, Nanyan has continuously strengthened the in-depth research on the core technology and characteristic technology of Jinsheng brand by using new materials, new processes and new technologies, and completed the quantitative analysis of the main components of Chinese herbal medicine in the cut tobacco and smoke of Jinsheng cigarette. The content and transfer rate of main components of Chinese herbal medicine in cut tobacco, filter and smoke were determined, and the qualitative chromatogram of volatile components in "Jinsheng" cut tobacco was established. At the same time, the safety, biology and toxicology of "Jinsheng" low-harm cigarette were re-evaluated, and a large number of latest detection data were mastered, and a set of technical evaluation methods to reduce the harm of traditional Chinese medicine was established, which improved the core technology. The concept and practice of "Jinshengxiang" effectively combines herbal ingredients with the original aroma of tobacco, and combines modern aroma blending technology to continuously enrich the connotation of Jinshengxiang, creating a unique aroma with natural elegance, rich aroma and deep memory. With the introduction of the second generation of Xiang Sheng, and the application and production of products, Jinsheng series products have formed a product concept with the continuous innovation of technology as the main line and the goal of deepening the internal quality of products and improving the efficacy of products.

Kevin Z, Deputy Secretary of the Party Group and Deputy General Manager of Jiangxi China Tobacco Industry Corporation, said with confidence at the latest scientific and technological achievements conference of "Jinsheng" on October 23rd, 2007: "We should firmly grasp the characteristic positioning and development goals of Jinsheng brand, and focus on the short-term annual output of Jinsheng brand150,000 cases, the medium-term annual output of Jinsheng brand of 200,000 cases and 200,000 cases.

Products are not always good. If you don't innovate, you will fall behind. The concept of being able to withstand the erosion of time is a successful innovation. After more than ten years of test and experience, "Jinsheng" cigarette has now become a bright star in the tobacco industry. Although the scale and coverage of its products have not yet reached the state of other strong brands, its development speed and future prospects have great potential. (