Business plan of car wash shop

Car wash shop business plan, more and more cars, car wash shop business is getting better and better, many friends want to open a car wash shop. However, all walks of life are not easy. Nowadays, the car wash industry is highly competitive. Without good management, it is difficult to gain a foothold in this industry. Let's share the business plan of the car wash shop.

Business Plan of Car Wash Shop 1 1. Free Car Wash Method

If you have a luxury car worth 500 thousand, you will definitely insure it, right? Previously, I applied for insurance in Ping An Insurance, assuming that the premium was 65,438+00,000. At present, the insurance is still in Ping An insurance, and the premium is 1 1,000 yuan. Nothing has changed, but now, you are an agent in my car wash shop, and you can wash your car for free within 1 year, no matter how many times you come, will you?

Strategy: intrapersonal communication+front-end free, back-end making money+insight into demand+horizontal alliance.

Second, the conventional business model.

1. Advertising: The publicity will be divided into three stages: before opening, during opening and after opening. In the early stage, it can be widely publicized through TV, newspapers, radio or websites, as well as posters, window focuses, leaflets and other forms and channels to improve visibility. When opening, you can decorate with lanterns and advertise balloons. And you can wash your car for a few days for free to attract customers. After opening, smile service and fast and high-quality car wash service will be carried out to attract more frequent customers.

2. Membership system: the annual membership fee is determined according to the local consumption level, and the membership card is filed. The membership card is paid on a monthly basis, and the number of car washes in that month is not limited (cleaning in the car will be decided separately).

3. Card issuing system:

(1) annual card: wash the car regularly 2-2.2 times a week x 52 weeks (one year) = 1 165438 × the cost of each car wash (20% discount for customers according to the pricing), and there is no limit to the number of car washes throughout the year (once a week for in-car cleaning).

Business model of car wash shop

(2) The handling method of semi-annual card, quarterly card and monthly card shall refer to the annual card, and the profit rate shall be adjusted as appropriate.

(3) Concession cards: Gold cards, silver cards and ordinary cards are sold in different grades.

Example: If the car wash is charged every time 15 yuan.

Gold card: 780 yuan, regardless of the number of car washes throughout the year.

Yinka: 500 yuan, 60 car washes.

Puka: Recharge 300 yuan and wash the car 38 times.

(4) Gifts: Newspapers, drinks, children's toys and other gifts can be given to the first six cars and car wash cars at fixed time and holidays every day to attract customers.

Car Wash Shop Business Plan 2 To open a car wash shop, there must be some investment, including rent, decoration, equipment purchase, personnel recruitment and publicity expenses in the early stage of the car wash shop. This is not a small investment. If you want more customers, the location of the car wash shop is better, and the flow of people is very important. There are more people and cars in the city center and fewer towns. This is the difference.

Try to choose a community, but the store rent will naturally be higher. Most car wash shops have repeat customers. If you want to retain customers, you must have professional car washers, good service attitude, proper publicity and irregular promotion activities.

How to run a car wash shop well requires the following:

1, store promotion

The publicity of the shop is very important. Strong and effective publicity can bring more customers. The store should be well packaged and the publicity should be creative.

2. Personnel recruitment

Recruiting experienced and skilled employees will affect the image and service quality of the store, ensure good technology and reassure customers.

3. Product quality

The brand quality of automobile supplies is better. After all, ordinary users will choose big brands. Big brand means good quality, safety and peace of mind.

4. Service consciousness

Service quality is the key, service attitude is word of mouth, and customers are supreme. To ensure the comprehensive quality of employees, it is best to have a unified slogan and uniform clothing.

5. Promotion skills

Membership system can be implemented, and members can be divided into different grades according to the number of consumption. Different grades have different service items and service contents, and some promotional activities can also be held to attract long-term customers.

Car Wash Shop Business Plan 3 1, Low Price Attraction Strategy

When the car wash shop adopts the low-price strategy, it is important to note that it can only be used for a short time. If it is used for a long time, it will eventually lead to almost no profit for the shop. Because the unit price of car washing is not high, but if you occasionally do some low-cost feedback to old customers, you can still consider it.

2. Give full play to the charm of bonuses.

Consumers like free things, but the premise is that free things have certain use value, but whether the value is high or not is not important. Therefore, the car wash shop can give some novel gadgets after the owner consumes them, or send some small toys when the children come, which is also willing to let the owner pay more. The cost of gifts is not high. Because the quantity is high and the cost is low, this store has brought rich returns with a small amount of free gifts.

3. Integral consumption

Nowadays, many car wash shops have membership-based marketing schemes, which are similar to issuing discount cards in large shopping malls. Car owners can get a certain rebate when they shop for a certain amount. For example, 100 employees returned to 20 yuan and 200 yuan returned to 50 yuan, which were cashed in the form of physical objects or shopping vouchers, attracting many car owners to buy and effectively cultivating customer loyalty.

Car Wash Shop Business Plan 4 To do a good job in the promotion of car beauty shops, you need to do the following.

1, do a good job of publicity before promotion.

The smell of wine is afraid of the depth of the alley. No matter how good the promotion means, consumers don't know, and they can only "stillborn". Doing a good job of publicity before promotion is the premise to achieve the promotion goal.

Generally speaking, the strength of automobile beauty shops varies according to their own strength, and the publicity work outside the scope of automobile beauty shops can only be a waste of money, which does not play any substantive role. The promotion should be carried out within the radius of the automobile beauty shop and targeted at the target consumers.

For powerful' comprehensive *' automobile beauty shops, TV advertisements and powerful media can be used to transmit information to consumers in all directions and through multiple channels, while ordinary small and medium-sized automobile beauty shops do not need to "fight" and distribute leaflets around the automobile beauty shops, making full use of the resources such as in-store broadcasts, posters and shop signs.

Or use propaganda vehicles and other tools to achieve the corresponding purpose. At present, the promotion policies of many automobile beauty shops [come gently] and [go gently] can't cause ripples in the crowd, and naturally they can't achieve the purpose of enhancing popularity.

2. Clever promotion policies

Whether the promotion method is reasonable or not is directly related to the promotion effect. When formulating the promotion policy, we must first investigate the target car owner market, have an overall grasp, and then formulate relevant policies for *, so as to get better results.

(1), low price attraction

Take the marketing strategy of a store as an example. [Creative Shop] The boss sold a 200 yuan cream at a very low price in 80 yuan. As soon as the news came out, people flocked to the store, so the store became famous, business was booming and people were crowded.

The more this paste is sold, the bigger the deficit seems to be, but in fact, the profit of the store has reached an unprecedented level. The reason is that people who came to buy * cream thought that other * products in the store were also the cheapest, so they bought some by the way, and the profits of other * products far offset the deficit of * cream. Win-win, not only created the popularity of the * store, but also made a profit. The * store can be described as both fame and fortune.

(2) Give play to the charm of bonuses.

At the weekend of a car beauty shop, many car owners are willing to come all the way here to do car beauty service, not only because of its excellent service, but more importantly, this shop combines with the merchants in Ginza Mall and gets a lot of fun promotional items from them, all of which are different in style and very innovative.

* There are more store promotions and discounts. Children are also willing to have some fun gadgets when they come. Female car owners can get good preferential shopping promotions, and car owners are willing to pay more. The cost of gifts is not high. Because the quantity is high and the cost is low, this store has brought rich returns with a small amount of free gifts.

(3), integral consumption

At present, many auto beauty shops have introduced membership system, which is similar to the discount cards issued by large shopping malls. The owner can get a certain rebate when shopping reaches a certain amount. For example, 100 employees returned to 20 yuan and 200 yuan returned to 50 yuan, which were cashed in the form of physical objects or shopping vouchers, attracting many car owners to buy and effectively cultivating customer loyalty. The key to the promotion of integral consumption is to talk about credibility, and the promised policies must be fulfilled so that consumers can get tangible benefits.

(4) Pay attention to innovation

Times are changing, but the promotion of many car beauty shops is "unchangeable". In the face of promotional advertisements flying all over the sky, consumers are no longer "cold" about "old faces" and the old-fashioned promotion methods have become "deaf". Therefore, the promotion method must win by faith. Only the new ones are dynamic, and only the new ones can attract more consumers' "eyes".

"Grinding donkeys", a scene that can only be seen in rural areas, recently appeared in a newly opened restaurant. A bluestone millstone is fixed at the entrance, and a gray donkey with an eye patch keeps spinning around the millstone. Food put in advance will soon be ground into pieces, and if customers need it, it will be processed into delicious food.

Moreover, there is a well not far from the millstone, and the pulley erected on it can draw water directly from the well. From time to time, curious people come to try their hand, and many people take pictures around the donkey well. The idea of pulling the donkey into the restaurant has opened people's eyes between long-term high-rise buildings, and also made the restaurant more popular and full of customers.

Nowadays, there are more and more promotion modes, but only the way that meets the customer's psychology and needs can achieve good results. Generally speaking, automobile beauty shops should combine the product quality, the characteristics of different ways and the shopping habits of consumers, choose the right way, win new victories and determine a reasonable time limit.

But no matter which way, we must put an end to falsehood in the promotion process, otherwise it will damage the reputation of the car beauty shop and we can only [lift a rock and drop it on our own feet]. At the same time, in the process of promotion, don't ignore the propaganda in the middle and late stages. On the one hand, it will make consumers feel the credibility of the merchant's redemption behavior, on the other hand, it will attract more consumers' attention and purchase desire. On the other hand, it is important to enhance the good image of the automobile beauty shop and form a good reputation in exchange for more customers.