What are the joining requirements for Tmall stores?

The requirements for joining Tmall stores are as follows:

Business qualification: Hold business license and relevant business licenses (food, tobacco, alcohol, hygiene license, etc.). ) is required for the business category.

Store requirements: small shops with their own area of more than 50 square meters have their own property rights or the remaining lease period is more than one year.

"Tmall Store" is not a simple joining, but a brand authorization plan. Tmall will assess its qualifications from the aspects of location, passenger flow and quality. You can only enter this plan after passing.

Authentic guarantee: promise that all goods in the store are free of fakes. If there is any violation, I am willing to bear all the consequences caused by it.

System access: agree to use and access the smart store management system.

Lin Xiaohai: "We don't just hang a brand, because hanging a brand is an advertisement. Behind the endorsement of this brand is the hope to provide a small shop with a structure that is more suitable for its surrounding consumers. We hope to change its product structure and help this small store realize informationization. "

Svip: Joined svip of Retail Link and obtained the registration qualification of "Tmall Store".

Pay 3999 yuan a year to become Alibaba svip, you can get a cloud POS machine with a total value of 7799 yuan and a full refund of the red envelope with a maximum of 4800 yuan a year, and have the opportunity to get priority authorization from Alibaba's well-known brands.

Extended data:

What investment is needed to join the "Tmall Store"

After signing the contract, the monthly physical purchase amount on the retail platform exceeds 6,543,800 yuan.

1 0,000 yuan can basically meet the stocking demand of micro stores for one month, and of course, it basically cuts off other purchase channels of micro stores.

Pay the deposit 1 0,000 yuan.

Bear the cost of store decoration, such as store recruitment.

It is understood that the franchise fee of a traditional convenience store is 300,000-600,000 yuan, and the retail wants to control the transformation cost at 1 1% of the franchise fee of the traditional convenience store, that is, 30,000-60,000 yuan. Lin Xiaohai, vice president of Alibaba Group and general manager of the retail business department, said: "This expense is mainly not on the decoration of the store, but on the information system of the store to improve the operating efficiency of the supply system of the store."

Provide a set of exclusive shelves at the preferred location of the store for the operation of designated goods in Tmall Store.

References:

Baidu Encyclopedia-Alibaba announced the launch of Tmall stores, and the number of franchise stores will reach 1 10,000 within one year.