Ebo speaks for Anta. Will you buy Anta products because of it?

I will buy it, not only because of Yibo's endorsement, but also because I want to support domestic products. After the last cotton incident in Xinjiang, Yibo quickly issued a statement to cancel all cooperation with Nike and became the first top star to cancel the contract with related sports brands. I think highly of him.

First, the brand introduction of Anta

Anta is a leading sporting goods enterprise in China, mainly engaged in designing, developing, manufacturing and marketing Anta brand sporting goods, including sports shoes, clothing and accessories. Anta is a brand of professional sporting goods for the public, focusing on providing the most cost-effective professional sporting goods for ordinary consumers. The market value of Anta Sports exceeded HK$ 1000 billion, becoming a domestic sports brand with a market value of 100 billion. It has also become the most popular product for consumers and the third largest sports brand in the world.

Second, introduce the spokesperson Yi Bo.

Yibo, 1997, was born in Luoyang, China on August 5th. He is a member of the singing group UNIQ, and mainly acts as a rapper and lead dancer in the group. 2065438+On June 27th, 2009, the costume drama Xian Xia starring The Untamed was broadcast on Tencent video. Yibo played the second son of Gu Sulan, Lan Forgot Machine, and performed very well in the play. He sang the theme song "Don't forget" of Lan Forgot Machine and gained many fans. That's why I like him. I think Yibo is a very good young actor with a bright future.

Third, why does Ebo endorse Anta?

As the largest sports brand with market value and scale in China, it is very reasonable for Anta to sign a contract with Yibo. After all, we still have the strength to sign Yibo. As a domestic sports brand established for more than 20 years, it is a very safe choice for artists, both in maturity and popularity. Judging from Yibo's coffee table, I think it is quite suitable.

I only hope that domestic brands will get better and better, and more stars will stand on the side of domestic brands, so that the world can see the charm of street brands in China?