How to promote the best cosmetics?

First, choosing the right promotion opportunities can get twice the result with half the effort.

When many cosmetics stores do promotions, they always focus on holidays, especially the May Day holiday, and even promotional advertisements can be seen everywhere in the streets, which makes people overwhelmed. However, I suggest that it is best to choose a few days before and after the long holiday to avoid customer diversion and reduce the number of customers; It can also avoid the difficulty of recruiting short-term promotion personnel. In addition, it should be noted that promotional activities are not easy to overload, and it is most effective to do them once every two months, which can increase the freshness of customers and reduce the risk of disgust caused by too many activities.

Second, the preparations for promotion should be comprehensive.

1. Determine the promotion time, promotion theme, scheme and promotion form, recruit relevant short-term promotion personnel and do relevant training.

2 publicity materials should be prepared, including arches, stereos, balloons, banners, posters and other publicity materials. Materials to be prepared to promote products, such as cosmetics, gifts, lottery tickets, etc. Customer files: Many old members will make purchases during the store promotion, so they need to bring the customer files of the cosmetics store for detailed registration and confirmation.

3. To do a good job in the publicity of activities, carry out multi-faceted publicity, such as distributing leaflets, issuing cash coupons, gift coupons, free beauty care coupons, etc. If possible, you can carry out advertising, such as radio, television and other media publicity, and of course you can also publish advertisements in newspapers with relatively large circulation in urban areas.

Third, details are the magic weapon to win in promotional activities.

It is true that details determine success or failure. In the promotion activities, we must pay attention to the following details.

1, clear division of labor: promotion activities can not be completed by one person, but need the close cooperation, adaptation and implementation of a team. Therefore, according to the characteristics of promoters, we should arrange their activities and tasks, such as distributing leaflets, creating a warm promotion atmosphere and promoting services.