Taoerhe Wine Company Introduction

The Taoer River originates from the southern foot of Daxing Mountains. There have been historical records in the Northern Wei Dynasty, and they were called Lu River, Changchun River, etc.; in the Yuan Dynasty, it was called Tuowuer River; in the Ming Dynasty, it was called Taer River; in the early Qing Dynasty, it was called Taoer River; in the late Qing Dynasty, it was changed to Taoer River.

Yuxun Taoer River wine has the same name as the Taoer River water flowing through Baicheng. On the one hand, it comes from people’s love for the clear and sweet Taoer River water and the Taoer River wine brand; on the other hand, the Taoer River water and Taoer River wine also represent long-lasting and beautiful wishes.

Yuxun Taoerhe Winery (called Fu Fengda Shaoguo when it was founded) was established in 1924 by General Wan Fulin, the famous anti-Japanese patriotic general. Regarding the history of Fu Fengda Company, we have done Mr. Yue Lingyun, a democratic accountant, has detailed records in "The Rise and Fall of Fufengda Company". The "Lao Wan Building" existing in the Baicheng Government Courtyard was the Wan family's building in Baicheng (then known as Tao'an County). ) historical evidence of operation and development.

With the decades of history of Yuxun, Taoerhe Winery has also experienced decades of ups and downs. Hong Kong Jinfu Enterprise Group Co., Ltd. is a Hong Kong-owned enterprise. Since its registration in Jilin Province in 1993, it has developed into a large-scale enterprise group with six subsidiaries, nearly 2,000 employees and 300 million yuan in fixed assets. It operates real estate development, grain and oil, catering, entertainment, commerce, wine making and other industries.

In order to meet the needs of modern enterprise management of Taoerhe Winery, Jinfu Enterprise Group established Liquor Co., Ltd. in Jilin Province since 1999 to independently operate and manage Taoerhe Winery, with gold We will use the successful modern management model of Fu Enterprise Group to realize the great leap and development of Taoerhe Winery and reshape the glory of Taoerhe Winery. Enterprises attach great importance to the selection and reuse of talents. A hierarchical management system is mainly composed of outstanding management talents and intellectuals from the original enterprise. A provincial judge who is well-known in the three eastern provinces, graduated in microbiology and has been engaged in brewing for decades, is hired as the chief engineer to be fully responsible for enterprise production, product quality, and new products. Development and other specific work. Appoint a comrade with many years of experience in liquor marketing as the sales general manager. Attract talents with professional expertise to join the company. Achieve a reasonable layout of professional and knowledgeable management teams. The company now has fixed assets of 68 million yuan, 5 provincial judges, and 40 professional and technical personnel of various types. Every year, it recruits graduates of relevant majors from colleges and universities to enrich its technical team. The company currently has 400 employees. Jinfu Liquor Company has successively invested 18 million yuan in capital for cellar renovation, introduction of new equipment, new product development and other projects, laying a good foundation for the rise of the enterprise. The company now has 500 cellars and 14 warehouses for storing raw wine produced in different historical periods, with a storage capacity of more than 3,000 tons. In 2004, it invested nearly 5 million yuan to repair and transform the filling workshop and filling production line. It currently has a filling workshop with an annual filling capacity of 200 million yuan and an output value of 200 million yuan, and 6 modern bottle and wine filling production lines. The annual production capacity of high-quality commercial wine has reached more than 10,000 tons. The Taoerhe liquor currently produced, which is mainly strong-flavor type, is divided into three series and 50 varieties. The products have been sold across the country and are very popular among consumers in the three northeastern provinces and eastern Inner Mongolia.

After the enterprise restructuring in 2005, Jilin Taoerhe Liquor Co., Ltd. was established. The original Taoerhe Winery in Baicheng City is used as the company's production and R&D base. In order to develop the national market needs, the sales company headquarters moved from Baicheng to Changchun. Build a new marketing model with the regional manager responsibility system as the main body and introduce new marketing concepts to build a marketing team. In terms of market operations, while stabilizing the markets in the three eastern provinces, we also look across the country and invest marketing elites to develop markets such as Henan, Hebei, and Tianjin to prepare for the company's second long-term development goal.

“A century-old plan with a long history”, “Rise with virtue, win the market with integrity”, Jilin Taoerhe Liquor Co., Ltd., with General Manager Hou Yuchen as the legal representative and leader, is using unprecedented courage and The courage to lead the company to move forward towards the higher goals of the liquor industry.