How to evaluate Red Rabbit, a workplace social App launched by LinkedIn China?

The red rabbit in the workplace social App will die.

Explain the situation through a fact. App Red Rabbit is backed by its parent company, with a market value of $26 billion. It has strong capital, technology and operational strength, but we can look at the daily updates on the App Red Rabbit, only 10. There are not many users and data of many products, many reasons are because of capital, technology and operation promotion. However, in the face of a company with strong capital, technology and operational strength, this situation can only show that the product is not good.

The world is bustling, all for profit; The world is bustling for profit.

Similarly, any product also needs to consider a question: what benefits can my product bring to users?

Zai30.com, our professional Q&A social networking site, made a comparative analysis of Linkedin through other products.

Wechat: acquaintances socialize

Wechat is socializing acquaintances, and their social entry point is the daily life of acquaintances; At present, there are nearly 700 million monthly active users.

Wechat is successful because it can bring benefits to users: learn about your familiar daily life with friends anytime, anywhere, share your daily life with friends anytime, anywhere, communicate with them and keep in touch.

Momo: strangers socialize

Momo does socialize with strangers, and the starting point of their socialization is sex. The entry point was chosen correctly, so they listed on Nasdaq and succeeded. The current market value is 3 1 100 million dollars.

Momo succeeded because it can bring benefits to users: maybe you can find friends of the opposite sex who you want to know nearby. To put it bluntly, I have the opportunity to meet Bai.

Linkedin, red rabbit App: professional socialization

Linkedin, Street Network, Pulse, and Red Rabbit App are wrong in starting from daily life, resulting in extremely low user activity. Their goal is to socialize professionally, but users are sharing the dynamics of daily life. Such as fitness, food, running and other dynamic information, resulting in no user activity and stickiness. One question that must be considered when socializing is:

It's none of my business and it's none of my business, okay?

Social interaction in the workplace is largely a stranger. When the daily life dynamics shared by one user are seen by other strangers, it has nothing to do with the answer to this question. When there is no relationship between two users, there will be no social behavior. The conclusion is that they have not found the overlap between users in professional social interaction. This doomed their uncertain future.