What ability does a foreign trade salesman need?

A good foreign trade salesman needs to have the following core competencies:

1. Good knowledge of English and oral English is the prerequisite, otherwise you can't be a foreign trade salesman anyway. If there is a lack of oral expression, at least written English is quite good, and product knowledge or technology is very strong, which completely makes up for the lack of oral English.

2. What is the concept of sufficient product knowledge? Everyone is different, but at least more than the customer knows 10%. If you can't convince your customer, how can he buy your product? The best salesperson is that their knowledge (at least product knowledge) is at least 10% more than everyone except senior engineers (including other salespeople).

3. Keen market awareness. Market awareness must be based on your marketing knowledge and product knowledge. If you don't know marketing, you don't know how to find customers, how to position, segment the market, lock in the target customer base, formulate strategies and operation methods, and quickly occupy the market. If you don't know the product, you can't find a customer at all.

4.？ Sales skills, sales is a skill that needs constant training to master, including how to approach customers quickly, how to win the trust of customers smoothly, and how to persuade customers to clinch a deal. For an excellent salesperson, the sales skill is at least 50% of the core competence. Good sales cases are often works created by salespeople who make full use of their comprehensive abilities.

5.？ Management ability, which is an essential factor to become an excellent foreign trade salesman, because you must ensure that customers' products are produced according to quality, quantity and time. In addition to understanding the whole production process and quality control, you must also understand all the rules of the company and be able to deal with everyone in the company.

6.？ Strong spiritual strength, if you want to get customers, you must be stronger than customers. The top salesmen are all engaged in projects. Responsible for a project, in addition to having all the abilities required by the industry, you must also be able to control the operation of the team and have a series of abilities such as planning, execution and resource integration. At the same time, as a leader, you should not only motivate yourself, but also motivate the whole team.

In addition, there are many necessary qualities, such as sincerity, being good at summing up, persistence, fearlessness and being good at negotiation.

Extended content:

Definition of foreign trade salesman:

Refers to the comprehensive foreign trade practitioners engaged in the whole process management of import and export business, such as finding customers, trade negotiations, signing contracts, organizing performance, writing off tax rebates and handling disputes.

Responsibilities of foreign trade salesmen:

1. Contact and maintain overseas customers and develop new overseas customers.

2. Negotiate and sign foreign trade orders.

3. Prepare foreign trade export documents, review export documents and manage orders.

4. Tracking and management of foreign trade orders.

5. Making foreign trade orders and tracking and coordinating the supply.

6. Organize the information of target customers, and timely feedback and handle customer needs.

7. Proper handling of emergencies during contract performance.

8. Complete other work temporarily assigned by the department manager.