What should franchise agents pay attention to? What does the field trip mainly investigate?

Choosing to start a business means working hard for yourself, and the responsibilities you carry are different from working for others. Opening a store is tiring. First of all, you must be prepared to endure hardships. There is no good thing in the world that comes without effort. Before opening a store, you should seriously consider whether your personality is suitable for starting a business and whether your interests and hobbies are here. (2) Choose the industry and brand carefully. Choosing a correct franchise project is undoubtedly a good start for your franchise career. The first thing you have to do is ask yourself what your strengths are and what your weaknesses are. In terms of industry and brand selection, generally speaking, the following methods can be used: First, focus on market research and market analysis and prediction. It is necessary to carefully examine the business conditions of local stores in the same industry. In a good industry market background, it will be easier to start a business and get rich by going with the trend than going against the trend. The second is to try to choose an industry that you are familiar with and an industry in which you have relevant knowledge. As an investment target, you must give full play to your knowledge and skills and use it as an advantageous condition for choosing investment projects. Third, if you cannot choose an industry you are familiar with to start a business, then it is very important to choose a good franchise chain headquarters that suits you and can provide you with strong and continuous support for opening a store. There is often a big gap between good brands and bad brands. Taking the currently popular mid-range jewelry franchise industry as an example, why is Joyce Jewelry from England favored by franchise entrepreneurs who lack entrepreneurial experience? Because the Joyce brand is very aware of the interdependent relationship between itself and its franchisees, it has elevated its comprehensive support to the franchisees' career development to a strategic level. Especially after entering the Chinese market, Joyce Jewelry knew that only by integrating the body and spirit with its franchisees could the stability and development of the chain system be ensured. Therefore, after analyzing the common weaknesses of Chinese franchisees, Joyce Jewelry specially adjusted its management system for franchisees so that it can better support franchisees. For example, in view of the lack of experience of most franchisees, Joyce Jewelry has greatly strengthened the training of franchisees, expanded the scope of training, and extended the training time. We conducted comprehensive discussions with franchisees on issues such as how to open a store, how to decorate the store, how to display merchandise, how to promote sales, how to deal with customers, how to recruit personnel, and how to promote the store. training. In addition, the extremely advanced logistics supply system provided by Joyce Jewelry allows franchisees to obtain and adjust goods in a timely manner, which truly solves the worries of franchisees. And there are countless other details. (3) Raising funds When you initially select a franchise project, the next problem to be solved is raising funds. Many people’s idea of ??opening a store has come to naught because of difficulties in raising funds. So, how to raise funds reasonably? First, personal deposits are the main source of funds. Therefore, if you are ready to open a store, you should pay attention to saving at ordinary times and try to save as much start-up capital as possible. The second is loans from relatives and friends. If you have some friends or relatives who got rich first, they are the ideal people to borrow money from. However, when borrowing from them, you should introduce your store opening plan to them in detail so that they have confidence in your future repayment ability. It is best to clearly agree on the time limit and interest for repaying the loan, and write a good IOU, otherwise conflicts will occur and the relationship will be damaged. If you need a lot of funds to open a store, you can also consider a bank loan. However, generally speaking, it is not easy to apply for a bank loan. You need to have real estate, real estate, etc. as collateral. In addition, it is also very important to choose some projects that require less initial investment, have relatively prosperous industry prospects, and can quickly get funds back after opening a store. (4) Store location The choice of store location is a long-term investment by the franchisee, which is related to the future economic benefits and development prospects of the franchise store. Two stores in the same industry and the same scale will have different product compositions, service levels, and management levels. , promotion methods and other aspects are roughly the same, but just because of the different addresses, the operating benefits may be very different. When choosing a site, you must pay attention to the local conditions.

The choice of business location is closely related to the business content and potential customer base. All walks of life have different characteristics and consumer targets. According to the location selection department of Joyce Jewelry Market, prime locations are not the only choice for them to open a store. Usually provide franchisees with more groundbreaking site selection guidance training. The most important thing is to choose the store location that is most suitable for this industry and brand under the guidance of the franchise headquarters. Some shops are located in downtown areas, and their business is better located in specific, relatively remote areas. For example, a small shop selling oil, salt, soy and vinegar will definitely do better business if it is opened in a residential area than in a downtown area; another example is a stationery store, which is obviously not as ideal as opening in a cultural district in a prime location. Therefore, we must determine the best location to open a store based on different business industries and projects. To choose a suitable store, the more lively the place, the better. The key is to adapt to local conditions. Franchisees must know what type of customers their customers belong to and which consumers can be attracted by which locations. They must be well aware of this so that they will not make blind choices. (5) Personnel recruitment and training Good employees are even more powerful for a franchise store, so the recruitment and training of personnel are very important. When recruiting, it is best to find the most suitable employees at the least cost. Franchisees can post recruitment notices next to franchise stores or be introduced by friends and acquaintances. Talk to candidates in detail and observe their behavior to find the most suitable employee. At the same time, franchisees should use the resources of the headquarters to provide necessary training to employees so that they can understand the basic concepts of chain franchises, become familiar with the characteristics and efficacy of products, and master basic sales skills. A well-trained employee will be a powerful assistant to the franchisee and reduce a lot of troubles for the franchisee. (6) Preliminary publicity Publicity is an indispensable means in modern business wars, and it is also the most advantageous weapon for franchise stores to gain a head start. The publicity activities for opening a store are a series of activities carried out by the operator before opening the store based on the setting of the business policy and the specific business strategy. The content of publicity activities includes publicity themes, publicity slogans, use of media, cooperation with planning activities, etc., to induce consumers to shape the image of the new store. Generally speaking, franchise brands themselves will have a series of promotional activities to maintain their brand awareness. However, before each franchise store opens, it still needs corresponding preliminary publicity to achieve the best business results after the franchise store opens. Franchisees usually need to promote the franchise store some time before opening the store in order to inform consumers of the entire store opening information, so that there will be a good sales situation on the day of opening the store.