Where to recruit water army?

There is an impressive sentence in The Little Prince: "What really matters is invisible to the eyes". I believe many consumers who watched the 3 15 party yesterday should have a clearer understanding of this sentence.

In the "315 Special Action for Protecting Consumers' Safety and Promoting Consumers' Growth" jointly organized by China Automobile Quality Network, Zhejiang Broadcasting Minsheng Information Broadcasting, Hangzhou West Lake Voice Broadcasting, Zhejiang TV Minsheng Leisure Channel, Hangzhou TV's Today's Car, Sina Zhejiang auto channel and Science and Technology Financial Times,

Low threshold and high income lead to the flood of water army in automobile industry.

Economically speaking, there will be a market if there is demand. The emergence and rise of "water army" naturally cannot be separated from the special needs of some enterprises, but it has led to the proliferation of water army, which is inseparable from the characteristics of "low threshold and high income" of this profession.

According to the interviewee's description, the water army usually has a special group, and their "superiors" will publish related tasks in the group, and the so-called tasks are nothing more than "boasting" or "hacking" a certain brand. After receiving the relevant tasks, the water army only needs to fill in the designated areas such as "brake failure" and "spontaneous combustion" according to the keywords. For example, "drive away from xx brand", but there is no clear regulation on how to fill in and format.

The person who broke the news said that making such comments can earn a few cents to a few dollars. If it is simple, there are not many words, and the commission is about 50 points; And if it is a short essay or a long story, the price can reach around 3 yuan. And the task is huge, and the monthly income can reach 1000+. If there are enough mobile phones, the income will double, which is basically a "zero profit" business.

Becoming a water army is basically a zero threshold. As long as you have a mobile phone and know the basic operation, you only need to copy the relevant words, click on the relevant links to paste the content prepared by others or enter the content yourself, and then take screenshots and comment into the group to get the corresponding rewards.

New energy vehicles have become the hardest hit areas of the water army.

The data shows that in 2022, the penetration rate of domestic new energy passenger cars reached 27.6%, and the target of new energy penetration rate was achieved three years ahead of schedule. However, as the saying goes, "people can't go too far", while the market heat is increasing, all kinds of negative news are also emerging one after another. For example, BYD, Tesla, Weilai and other new energy automobile brands all have various "hacked" histories.

According to the interviewee, at present, the most tasks received by the water army are related to the new energy automobile industry. Among the basic release tasks, nine of the 10 items may be aimed at new energy automobile brands, which may include both internal struggles of new energy and suppression of other brands. In short, new energy vehicles have become the hardest hit area of the water army, and the above-mentioned problems such as "brake failure" and "spontaneous combustion" are just the tip of the iceberg.

The source said that BYD has become a key target.

Some time ago, an executive of Kia sent a message to Wang Chuanfu late at night, accusing BYD of hiring a water army to call Kia a "stick car", and many non-BYD car owners also thought that "BYD has a lot of water army". As for the truth, we don't know. However, BYD itself seems to be a victim of the water army.

The aforementioned interviewees said that new energy automobile brands such as BYD and Weilai are the hardest hit areas of the Water Army, and their main goal is to stare at BYD. At the same time, respondents also said that in all the offensive comments, black BYD probably accounted for 70%.

In fact, BYD was targeted by the network water army many times last year, which was similar to deliberately magnifying the "car jump incident", maliciously related to excessive factory emissions and auto spontaneous combustion and fire incidents. Among them, the water army contributed.

The "network water army" aroused public anger, and some car companies began to attack fiercely.

The appearance of the water army has a serious impact on any brand, and often causes irreparable losses to the brand image. Now many car companies have come forward to respond positively to the problems of the network water army. Tesla CEO Musk said that after he acquired Twitter, he must first clean up the network water army; Wei Lai also said that "it will not be defeated by the water army."

At the same time, many car companies have also begun to choose to attack the water army. Previously, BYD, Geely, Great Wall, Chery and many other independent brands launched a reward task for the "network water army", especially BYD, with a maximum reward of 5 million.

Great Wall Motor once again raised the issue of the water army at the recent "New Energy Dry Goods Conference", and even released the "100,000 reward plan" to encourage netizens to report it by email or on the official WeChat account of the Great Wall Motor Network Reporting Center.

Write at the end:

In the Internet age, sometimes what you see is not necessarily the truth, and what you think is not necessarily the truth. Under the influence of the water army, the truth of the matter often becomes what they want us to see, and most onlookers are just kept in the dark. If an industry wants to develop healthily for a long time, it must put an end to unhealthy trends and form healthy competition. I hope that the industry can face up to the chaos of the water army and give us a truth.

This article comes from the author of YicheNo. Zhidian Automobile, and the copyright belongs to the author. Please contact the author for any form of reprint. The content only represents the author's point of view and has nothing to do with the car reform.