Ding Han Cultural Innovation in Changsha, Ding Han

Ding Han attaches great importance to the development of corporate culture and has always adhered to the principle of "love iron to turn into steel and inspire the whole people"; Happy work, happy life. " At present, the company has advanced information management system in China; Intranet training on demand system; Internal online learning forum, etc. Actively advocate and promote the construction of incentive teams and learning organizations, and at the same time commit to introducing advanced insurance marketing knowledge from abroad, which provides a strong guarantee for Ding Han customers to enjoy consistent quality services.

1, Ding Han's executive thought

"For more than a decade, we have only focused on doing one thing well!"

Since its establishment, Ding Han culture has always followed the market demand, enthusiastically provided all-round services for financial institutions, and made great contributions to promoting the development of China's financial industry, especially the insurance industry. Ding Han adheres to the implementation characteristics of "focusing on the specialty in the industry and serving the industry professionally", and Ding Han takes focus and specialty as the strongest implementation concept. It has drawn a wonderful stroke for China's financial outsourcing service.

★ Know more about finance than advertising companies!

Ding Han's planning and copywriting have professional financial service background and rich professional experience.

★ Faster than the strategy company!

Ding Han culture has now become the reserve force of the financial industry, especially the reserve force of insurance companies in emergencies. Ding Han knows that planning, design, production and logistics can completely reassure customers; Skilled operation can make no mistakes and reassure customers.

In the future, we will, as always, focus on implementation, upgrade our professional knowledge and skills, build a marketing service carrier, and escort the marketing development of banks.

2. Ding Han's implementation capacity

5 days, 1 1!

20071October 28th 10: 20, China life insurance company packaged 1 1 product, and the plan should be completed within 5 days and printed quickly.

On October 28th, 20071kloc-0/65438+10: 50, China life insurance product packaging emergency group was established, and all disciplines were created in five groups simultaneously.

2007165438+128 October 17: 30, the copy was finalized.

2007165438+1October 30 16: 30, preliminary design. There is a first draft of the master plan. (No.365438 of this month +0 day)

65438+February 1, Saturday, 2007 16: 30, the design was finalized. Finalization of the master plan.

On February 4, 2007, 65438, China Life highly recognized the innovation achievements and put them into use immediately at the end of the improved year.

Enlightenment of emergency operation: execution is the key to speed, and sufficient professional manpower is the key to execution.

Ten-year insurance skills are the key to a tough battle. Without accumulated wealth, it is difficult to move.

Both the customer and Ding Han must cooperate efficiently, and any delay will lag behind the overall situation.

Thinking, accurate! Let's go, let's go.

In May 2008, 12, 14: 28, the Wenchuan earthquake suddenly broke out.

On May 12, 2008, at 16: 30, the earthquake emergency team set out and proposed and decided to develop the handbook "Saving the Danger". Insurance is even more needed when disasters occur.

The planning group, the design group and the promotion group started to work at the same time. The printing house is preparing for war.

May 2008 17, 16: 30, the design passed, the promotion scheme was introduced, and the copy data was updated.

Since May 19, 2008, the manual "Saving the Danger" has become a contact tool, and the demand for disaster insurance in the insurance market has surged.

Enlightenment of emergency operation: general material stocking is a shortcut to speed up, and enterprises can only do it if they have both strength and courage.

Planning, design, production and logistics can completely reassure customers; Skilled operation can make no mistakes and reassure customers.

Creativity, new! Planning, qi!

The Olympic economy is an eyeball economy, a brand economy and an advantage economy ... Chinese and foreign famous enterprises compete to hold hands with the Olympic Games, sponsors closely link their brands with the Olympic Games, and small and medium-sized enterprises play the edge ball of the Olympic Games ... Olympic marketing is in full swing! If we use it to promote the company or products, the effect will be remarkable. We immediately formed an Olympic marketing planning task force, and developed a wonderful Olympic marketing manual "I Come to the Olympics", which skillfully combined the prosperous time of the Olympic Games, the hot crowd and the insurance demand, and the surprising planning thinking created a new sales miracle of the insurance industry during the Olympic Games.

Rain or shine, customers come first.

At the beginning of 2008, Hunan suffered a once-in-a-century freezing disaster. Water and electricity were cut off in a large area of the city, and public transportation was almost paralyzed. The phenomenon of frozen ice on the road surface is serious, and pedestrians are struggling. However, in order to enable customers to receive the materials needed for marketing in the new year before, the staff of Ding Han Culture, under the leadership of Mr. Li Chuangen, the chairman, overcame the unimaginable difficulties of ordinary people and delivered all the goods in time. When customers from other provinces learned about these situations, they all applauded.

3. Implementation process of Ding Han

"Clear process setting is the basic guarantee for implementing the strategy!"

Clear process setting is the basic guarantee for the implementation of the strategy, the execution and operational ability to achieve the predetermined goals. It is the core of enterprise competitiveness and the key to transform enterprise strategy and planning into benefits and achievements.

First, a smooth communication process

Task force communication mechanism: daily timely communication; Timely notification every week; Conduct on-site communication meetings every month.

National network communication channel: Ding Han culture has been running all over the country for more than ten years, which is beyond the reach of other financial marketing planning service companies and a scarce resource that banks can borrow.

Intelligent communication platform: Ding Han Culture has an advanced all-round intelligent communication platform, with videophone, enterprise SMS, email, QQ and MMS as communication tools to build a systematic service communication platform for customers.

Second, a compact service process.

Professional quality assurance: multi-level supervision of team leader, director, internal audit and customer feedback.

Quality assurance of finished products: professional proofreading team and professional production verification process ensure the finished products are correct.

Contact and communication guarantee: special person is responsible, and the response is quick and accurate.

Transportation logistics guarantee: logistics channels and sales service networks all over the country ensure the operation and execution of the terminal market.

Third, flexible emergency procedures.

In order to deal with emergencies in the process of marketing strategy implementation in the first time, and to shorten the time to cooperate with customers to complete the marketing plan to the greatest extent, Ding Han Culture has specially formulated emergency procedures and green service channels to deal with emergencies flexibly.

Ding Han is all over the country.

"With the overall situation, the network and the system, we can really put it in place!"

Ding Han Culture has advanced logistics information management system and powerful logistics distribution platform, and has various delivery channels: road transportation (automobile transportation, postal service), railway transportation, air transportation, etc. The logistics transportation network is spread all over the urban and rural areas, reaching directly to villages and towns, ensuring fast, smooth and efficient service.

In order to further improve the company's market response ability, in 2007, the company set up branches in Shanghai and Beijing, and sent professional and technical personnel to provide personal service to customers, thus realizing zero-difference information transmission between the company and customers.