What about Shanghai General Motors? Ask god for help

Company Profile Shanghai General Motors Co., Ltd. was established in June 1997, with 50% capital contribution from Shanghai Automobile Industry (Group) Corporation and General Motors Corporation. Shanghai GM is located in Jinqiao Export Processing Zone, Pudong, Shanghai, covering an area of 800,000 square meters. [Edit this paragraph] Company Status Shanghai General Motors has formed four brands: Cadillac, Buick, Chevrolet and Saab. Cadillac CTS, Cadillac SRX, Royaum sedan, Buick Regal sedan, Buick GL8 business official station wagon, Buick Excelle sedan, Buick Excelle HRV sedan, Buick Sail, Encore, LaCrosse, Chevrolet Chengjing sedan, Cruze and Chevrolet Sail compact sedan, etc., all of which contain many advanced technologies and are outstanding in safety, power, comfort and environmental protection. Shanghai GM adheres to the business philosophy of "customer-centered, market-oriented" and constantly meets the growing needs of users with high-quality, full-range products and efficient and high-quality services. At present, Shanghai GM has three production bases in Jinqiao, Yantai and Shenyang, four vehicle production plants in Jinqiao South Plant, Jinqiao North Plant, Yantai Dongyue Automobile and Shenyang Beisheng Automobile, and two powertrain plants in Jinqiao Powertrain and Yantai Dongyue Powertrain. Among them, Jinqiao Base has an annual production capacity of 320,000 cars, 65,438+10,000 automatic gearboxes and 200,000 engines. Yantai base has an annual design capacity of 240,000 vehicles and 375,000 engines. The annual design capacity of Shenyang base is 40,000 vehicles. The total annual production capacity of Shanghai General Motors can reach 600,000 vehicles, and its scale and strength are among the best among domestic automobile enterprises. [Edit this paragraph] Company Concept Based on the lean production concept, Shanghai General Motors has established a set of procurement, logistics, manufacturing, sales and after-sales service systems and quality management systems, and widely adopted computer control technology in production and management. The first domestic flexible production line with international advanced level, covering stamping, body, painting, assembly and other vehicle manufacturing links, as well as engine, gearbox and other powertrain manufacturing processes. Shanghai GM has made a strategic decision to fully implement the SAP IS-Auto information system project. This is a very challenging milestone, which is rare in the global automobile industry in terms of project scale and difficulty. At the system level, the integration and optimization of marketing, procurement, logistics, manufacturing, finance and other business processes in Shanghai GM's overall value chain are fully realized in an information-based way, which further enhances the core capabilities of Shanghai GM's flexible production and lean management, provides a powerful information support platform for calmly coping with more intense market competition and complex market changes in the future, and lays a solid foundation for the sustainable development of Shanghai GM and the integration of superior resources at home and abroad. Adhering to the business philosophy of "customer-centered, market-oriented", Shanghai General Motors continuously meets the growing market demand with high-quality, full-range products and efficient and high-quality services, and becomes a "multi-brand, full-range" automobile company. At present, Shanghai GM owns four brands: Cadillac, Buick, Chevrolet and Saab, forming Cadillac CTS, Cadillac SRX and Cadillac XLR；. . Royaum car, Buick LaCrosse car, Buick LaCrosse car, Buick GL8 business station wagon series, Buick Excelle series; Chevrolet Cheng Jing, Chevrolet LOVA Yuefeng, Chevrolet Yuecheng, Chevrolet Sail compact car; Saab 9-3 sports car, Saab 9-3 high-end convertible, Saab 9-5 sports high-end car, 18 series of nearly 60 products. Adhering to the strategy of brand localization and product localization, through integrating international and domestic resources, digesting, absorbing and integrating resources, Shanghai GM's series of products contain many advanced technologies, which are superior in safety, power, comfort and environmental protection, and not only take the lead in their respective market segments, but also set a new benchmark. Relying on the world's leading technology and product resources, Shanghai General Motors has established a world-class lean production system, a complete set of procurement, logistics, manufacturing, sales and after-sales service systems and quality management systems, and fully implemented the information technology integration solution (SAP IS-Auto) for the automobile industry, covering the whole business chain of manufacturing, procurement, finance, quality, marketing and after-sales systems. Shanghai GM has established the first flexible production line with international advanced level in China, covering the whole vehicle manufacturing links such as stamping, body assembly, painting and final assembly, as well as the powertrain manufacturing processes such as engines and gearboxes, so as to realize the * * * line production of different platform models. The five principles of "standardization, manufacturing quality, continuous improvement, shortening manufacturing cycle and employee participation" run through the whole manufacturing process. [Edit this paragraph] The company honors that Shanghai General Motors has passed the joint quality system evaluation of Shanghai Quality System Audit Center (SAC) and Norwegian Register of Shipping (DNV), becoming the first automobile manufacturing enterprise in China automobile industry to obtain QS9000 quality system recognition. At the same time, it also obtained ISO 1400 1 environmental system certification and OHSAS 1800 1 occupation. [Editor's note] While overseas markets continue to explore the domestic market, Shanghai General Motors has been seeking opportunities to expand overseas markets and participate in international competition. 200 1, 10, Buick GL 10 were exported to the Philippines for the first time, achieving a breakthrough in the zero-batch export of passenger cars in China. On June 5438+065438+ 10, 2002, Shanghai GM and General Motors Kemi (CAMI) reached an export agreement. In June, 2003, 5438+ 10, large-displacement V6 engines were exported to Kemi, Canada, and the export volume reached 600,000 in five years. This is the first time that China has exported high-grade automobile (gasoline) engines to developed countries on a large scale. In June, 2006, Shanghai General Motors produced and sold Buick LaCrosse with 3.0L and 2.4L displacement engines in Taiwan Province Province by way of spare parts export. This breakthrough indicates that Shanghai General Motors has become the first manufacturer in China to sell mid-to high-end cars outside the mainland, and it is fighting the storm in more mature, international and competitive developed markets with its highly competitive product advantages. In June 2006, more than 65,438+0,000 Chevrolet Le Cheng were shipped to Russia in the form of spare sets. This is the first time that Chevrolet brand products have gone abroad after Shanghai GM has successfully exported overseas for many times, which once again shows that Shanghai GM, as an automobile enterprise based on local and facing the international market, actively participates in internationalization and high-level competition in domestic and overseas markets, and has taken solid steps towards the long-term goal of "leading domestically and having international competitiveness" with the spirit of "excellent management and continuous surpassing". [Edit this paragraph] Company Memorabilia 2009 Shanghai General Motors Memorabilia 2009 Shanghai General Motors Memorabilia 2009.04 Chevrolet Cruze, a new generation performance mid-level car, was listed and sold nationwide simultaneously 2009.07 Buick's new generation LaCrosse was officially listed 2008 Shanghai General Motors Memorabilia 2008. 12 Shanghai General Motors (Shenyang) Beisheng Automobile New Factory was completed, and the Chevrolet Cruze production line started on the same day in July 2008. In April 2008.04, Buick LaCrosse was launched at the "New Day Buick Future" conference, and Chevrolet was launched in March 2008. Lecheng launched a brand-new Cadillac CTS sedan in March 2008. In February 2008, the 2 millionth car of Shanghai General Motors rolled off the assembly line. 2008.0 1 Officially launched an all-round green strategy with the theme of "Green Future". In 2006-2007, Shanghai General Motors Memorabilia 2007.438+0 1.06 introduced the Chevrolet SUV model copaci Captiv. A 2007. 10.3 1 Realizing the export of luxury commercial vehicle Cadillac SLS Saiwei to the Middle East 2007. 10. 12 signed a contract in Guangde, Anhui Province to establish the most advanced domestic R&D test base 2007.05. 12 Chevrolet Lefeng and L4 engine. Ck Riviera Buick Future Concept Car was launched at Shanghai Auto Show on April, 2007.10. Park Avenue on Buick Boulevard was launched on March, 2007. Chevrolet New Scenery Jing Cheng Car was launched on March, 2006.110. Luxury commercial vehicle Cadillac SLS Saiwei was launched on August, 2006. On July 23, 2006, Cadillac Escalade, an ultra-luxury full-featured SUV, went on sale. On July 6th, 2006, Shanghai General Motors officially became the authorized general distributor of Saab brand in Chinese mainland. Fully responsible for Saab's brand, trademark, products, services, spare parts, after-sales service and national sales. On June 24, 2006, Chevrolet Le Cheng Lecheng automobile was exported to Russia. On April 4, 2006 17, Buick LaCrosse was partially exported to Taiwan Province Province. On February 22, 2006, Buick LaCrosse was 2003-2005. Shanghai General Motors Memorabilia 2005./KL 1.2 1 Launching Buick Excelle wagon 2005. 1.2 1 Launching Chevrolet Le Cheng 2005.09.2 1 was awarded the first ISO/ TS 16949:2002 by china association for quality. Launching GL8 Lu Zungong Commercial Vehicle 2005.02.2 1 Chevrolet Brand Launching New Sail and Chengjing Series Cars 2005.0 1. 18 Shanghai GM Releasing Chevrolet Brand 2004. 12. 17 Royaum Car 2004. 0.20 Buick Excelle HRV Car released by Shanghai GM on June 7, 2004 Cadillac brand General Motors, SAIC and GM China Company jointly reorganized Shandong daewoo motor Engine Co., Ltd. March 7, 2004 Shanghai GM, on February 29, 2004, SAIC and GM China Company jointly reorganized Shenyang Jinbei General Motors Co., Ltd., With the image of parent brand, Buick officially publicized +0. 15, 2004, and Shanghai General Motors established "Buick Brand Day" 2003+00. 10, and began to expand Jinqiao Base (South Factory). 2003.07.07 The 300,000th Buick rolled off the assembly line on April/Kloc-0.9, 2003. The Buick Excelle sedan series 2000-2002 Shanghai General Motors Memorabilia 2002. 12.26 The Buick Regal sedan series 2002. 12.20 Shanghai General Motors, SAIC and GM were launched. The Buick Sail recreational vehicle with production and sales exceeding 1000 was listed on 2001kloc-0/0.29, and the 65438+ 10,000 Buick rolled off the assembly line. 0 1. 10.20 Buick GL 10 exported to the Philippines 2006.5438+0.06. 08 Buick Sail compact car went on the market 2000. 12. 12 The first Sail compact car rolled off the assembly line 2000./kloc 0 environmental system certification certificate 2000. 10.24 Sail compact car was unveiled at Shanghai International Industry Expo 2000.07. 12, And obtained the QS9000 quality system certification 1997- 1999 Shanghai GM memorabilia1999.5998+02.5000060606L-8 commercial station wagon off the assembly line 1999.4. 12 Buick. Kloc-0/6 Shanghai [Edit this paragraph] Supply chain integration in the eyes of Zhang Xinquan, CIO of Shanghai General Motors Co., Ltd., the informationization of the automobile industry has two remarkable characteristics. "The car is a big block with a complex structure, and there are generally tens of thousands of parts. Different models are completely different, and the same model has many personalized requirements. Therefore, the process from order review to production planning, material planning and sales is quite complicated. " Second, the rate of return is high. "For the automotive industry, if the information system runs smoothly, it will help to improve the business and the input-output ratio is very high. Whether it is in reducing inventory or improving capital turnover rate, it can create huge profits. " Therefore, it can be said that Zhang Xinquan is a "supporter" of automobile informatization. Shanghai GM's information system is divided into three parts: commercial software, universal global system and local development. Its main business runs on commercial software; In manufacturing, it uses universal global system (real-time connection between WAN and universal global system, and * * * enjoy some data and information); However, there are many business and special business needs in China (such as cooperation with distributors and suppliers, quality inspection and control, etc.). ) and the functions that cannot be realized by the first two systems are realized by local development systems, which is the core of enterprise competitiveness. At the beginning of the establishment of Shanghai GM, the key part of its IT system was to follow the standards of the global core public * * * system. Although it covers the whole process from receiving orders to delivering them to users, the fly in the ointment is that the universal core public * * * system was developed more than 10 years ago, and the development language is outdated and the system is huge. Compared with the current emerging technical system, the operation and maintenance costs are extremely high. In addition, the system has remote support from America to Shanghai. Due to the time difference, it is often difficult to solve the problems of Shanghai general system in time. In order to solve these problems, on 1 October 6, 2006,1,165438, CIO Zhang Xinquan initiated the feasibility study of "replacing the old core system with a more economical and advanced new IT system". After more than six months of testing, he finally decided to implement the IS-AUTO system of SAP, and chose HP to provide consulting and implementation services for the IS-AUTO system. Later business practice proved that Zhang Xinquan's wise decision brought considerable economic benefits to Shanghai General Motors. Zhang Xinquan said that unlike other products, automobile manufacturing is a car or an order. A car has nearly 20,000 parts and more than 2,000 processes. Materials must be arranged according to working procedures, and the calculation accuracy must be based on vehicles. It is accurate to the hour. In short, all the benefits are in the supply chain. Smooth and accurate supply chain is the main task of information system, but the old system of Shanghai GM is not competent for this work, and all this depends on the new IS-AUTO system. "With the help of Hewlett-Packard in China, the projects of SAP IS-Auto (SAP Solution for Automotive Industry) and APO (Advanced Planning Optimizer) which lasted for more than two years were successfully launched in Shanghai Jinqiao South Factory, and their greatest value lies in the integration of the whole supply chain business." Zhang Xinquan calculated an account for us: after the IS-AUTO system runs, the sales orders will be sent from the dealers to Shanghai GM, and then will be summarized into the production order management system, and then the material plan will be made through the production planning system and put into production. This process is completely customized on demand. In this process, users can always know the production progress of the cars they ordered, and can change the existing customization according to the production progress; Shanghai GM, on the other hand, can know who to sell the vehicles to while they are still on the production line, and at the same time, the transportation plan can be followed up, and the vehicles can be shipped out as soon as they get off the line. "It is conservatively estimated that after using the IS-AUTO system, our inventory will be reduced by 1 ~ 2 days on average, and the financial operation efficiency will be advanced by 2 ~ 3 days. Dealers can save at least two days of financial expenses, because through this system, dealers can get the information of car off-line two days earlier than before, which greatly improves the capital turnover rate for them. " In fact, SAP IS-Auto system has become the nerve center of Shanghai GM IT system, covering the whole process of Shanghai GM from accepting orders to delivering cars to end users, and is closely connected with dealer management system, e-supply system and factory floor management system. Its biggest feature is customization on demand and flexible management. According to Zhang Xinquan, SAP/R3 system, which was widely used in Shanghai in the past, can't support "flexible manufacturing" of automobiles (that is, many different models can be produced at any time on a production line, except some basic modules such as body and chassis can be combined in various ways according to customers' needs, and all components including engine and gearbox are optional modules), and it can't support real JIT(Justintime production). For this reason, Shanghai GM has developed a set of its own production management system, which is used in conjunction with SAP's ERP system, although it has well solved the assembly line production problem of different models on the same production line. However, due to this mode of production, material suppliers must be in a state of "always supplying", which increases their inventory cost, so they put part of the cost into the general supply price. In this way, the cost of the whole supply chain has not been reduced. In order to overcome this problem, Shanghai GM connected IS-AUTO with the previously developed and applied supplier management system (e-supply), thus realizing instant communication with suppliers, enabling suppliers to arrange their own inventory and production plans according to the general production plan, and at the same time reducing the occupation of their inventory funds. Moreover, once suppliers have problems with raw materials and spare parts, they can also provide early warning to Shanghai GM so as to quickly start the "emergency plan". Shanghai GM, which applied SAPS-Auto system, became the first automobile enterprise in China and one of the few in the world to successfully realize the integration of IT systems in the whole value chain. This year, Shanghai Tonghe "expanded production against the market". After the Southern Factory is put into operation, the annual production capacity will reach 520,000. In the competition with other brand car companies, Shanghai GM adopts the product strategy of full coverage, and Buick, Excelle, Regal, Cadillac, Sail and other models are rich, becoming the market leader. All these achievements cannot be attributed to the application of its advanced IT information system. [Edit this paragraph] Brand positioning Buick, as the main product brand of American General Motors, can be traced back to the beginning of last century. As a model and brand with a long history, Buick can develop continuously because of its accurate positioning. In North America, Buick was once a symbol of successful middle-aged people. After entering the China market, Buick rebranded its brand. As the first passenger car of General Motors entering the China market, Buick continues its basic elements of internationalization, namely Buick characteristics (safety, comfort and high quality), and creates a brand-new brand concept suitable for the characteristics of China market. In 200 1 year, Shanghai GM implemented the strategy of "innovating and integrating international and domestic superior resources and taking the road of localization", and created a rigorous, successful and enterprising corporate brand image among consumers through the improvement of lean production, management, advertising, service and technical strength. In order to unify brand management and shape the overall image of Buick parent brand, Shanghai GM took Buick Regal, which went off the assembly line on May 38+February, 2002, as the representative of Buick brand building, changed the logo of Shanghai GM into a brand in line with international standards, and marked the name, model and displacement of the car. A series of standardized operations, from brand logo to management, enabled Shanghai GM to successfully introduce Buick parent brand, and used its * * * characteristics to give consumers a unified brand impression. In just a few years, Buick brand has been extended to four sub-brands: Regal, Sail, Excelle and GL8. Each sub-brand has become a powerful weapon to occupy the market by using its distinctive product personality, and has achieved a significant share in various market segments and played a leading role. The repositioning of Buick brand reflects GM's deep consideration of China culture. Its model name was originally called Buick Regal in North China, but it was positioned as Regal in line with American social characteristics. Shanghai GM is mainly Regal, and has left a successful model image to consumers through a series of media and advertisements. In addition, Shanghai GM has successfully introduced two service brands: Buick Care-Buick Care. Shanghai GM requires dealers to promise to provide Buick owners with 24-hour star service, annual return maintenance and professional consulting services, and to be transparent in price. Chengxin used car-a service brand for replacement, certification and sales of used cars. With the introduction of this brand, Buick brand provides users with standardized and convenient services in after-sales service, and the customer-oriented service concept is obviously different from other automobile services. Consumers get the experience of brand recognition in the process of dealing with dealer car purchase and maintenance of repair stations. Brand comes from personal experience, forms a solid memory, and finally forms a vision for a better future. "Cheng Xin Car Purchase and Buick Care" is not a simple existence, but is pinned on Buick brand to maintain consumers' trust in parent brand. [Edit this paragraph] Marketing strategy, as a product brand, supports each other with Shanghai GM's corporate brand, realizing the optimization of resource investment and marketing effect. Shanghai GM's brand franchise store sales system runs through the concept of "customer-centered", and at the same time, it forms a "pull" marketing network by providing services ordered by users, thus reducing the inventory pressure of manufacturers and distributors. In addition, through the integrated marketing application of Buick brand, Shanghai GM has carried out effective sales channel management, training, product promotion and corporate image recognition. In terms of market public relations, GM has effectively reported and publicized government signing and other activities in the media. Its media control and quick response have successfully shaped the positive image of Buick brand, and rarely seen negative reports in the media. At the level of social activities, Shanghai GM also strives to shape a symbol of spirit. Joint ventures actively sponsor national sports activities, educational activities of famous universities and other social welfare activities. For example, in 2000, Shanghai General Motors signed an agreement with Beijing Olympic bid committee to become an exclusive car sponsor. In terms of customer management system, SGM has established a perfect after-sales service and customer service information feedback system, and was rated as one of the top ten CRM implementation enterprises in China in 2002. In addition, Shanghai GM also promotes its brand through the promotion of automobile culture. For example, 200 1 Buick 200 1 Art Car Painting jointly organized with CCTV. Other brand strategies of GM Shanghai GM plans to implement multi-brand product strategies in the future, including introducing luxury Cadillac and economical Chevrolet brands into other major market segments. Chevrolet is a successful brand of economical family cars in North America. At present, its sub-brands have been extended to luxury cars, sports cars and pickup trucks. The launch of this model will make up for the space gap of Shanghai GM near the mid-range price. Based on the positioning and combination of enterprise target products, strategic brand planning is carried out, and through effective marketing promotion and after-sales service tracking feedback, the comprehensive strength of the enterprise is comprehensively improved and the brand is shaped. The successful operation of Shanghai GM in brand building, marketing, product service and market information feedback has provided a successful model for the market development of other GM brands. Shanghai GM's Buick series covers the economical, mid-range, commercial and high-end user markets. The planned Chevrolet model can make up for the gap of GM's 200,000 or so models. At present, Toyota has five cars on the market, and the economic car positioning covers the price range of 65438+ 10,000-200,000. Toyota also uses SUVs (sport utility vehicles) land cruisers and bullying to win the high-end user market.