Is it so difficult to recruit a regional manager?

A little low! From what you said, I feel that you are looking for a salesman, not a regional manager!

Regional manager refers to the ability with marketing experience; Or have a mature marketing team; Or individuals or enterprises with mature local and foreign market resources.

The general manager of Fiberhome Recruitment thinks that an excellent regional manager must meet the following requirements.

First of all, keep a clear head.

First of all, the regional manager must be thoughtful. Mr. Guo Dexuan, an authoritative marketing expert in the industry and general manager of Changhong Electric (China) Marketing Company, once pointed out that people who do marketing must have their own thinking; We win the market by brains!

Secondly, regional managers must always keep a clear head, because the market is changing rapidly, and regional managers can't slack off. Regional managers should have the ability to decompose problems, concretize and separate them, have a global view, and be able to see problems outside the problems.

Excellent regional managers can be busy in action, but they must be mentally idle, so that we can have the energy to think about some problems, find the root of the problems, and find the keys and strategies to solve them. Regional managers must learn the ability to look at problems comprehensively.

At the same time, regional managers always keep a clear head, which also helps regional managers to better manage people and directors and truly cover all aspects of marketing work in the region.

Third, regional managers must learn to adjust themselves and be able to withstand pressure, decompose pressure and release it. Sales and marketing people are a group of lonely loners. They are far away from their families and accept the pressure from various "customers" such as merchants, customers and superiors every day. Many marketers find it difficult to have a smile on their faces, which is the result of long-term pressure and also a manifestation of their lack of self-release pressure. Imagine: some regional managers can't sleep at two or three in the morning, and they have to work hard during the day, and their mental state is extremely poor. Can such a regional manager lead the team to create good results? The answer is self-evident.

Second, excellent organization and coordination ability.

Excellent regional managers are also excellent managers, and they must have excellent organization and coordination skills. Regional managers must learn to integrate all aspects of resources, fully combine and effectively coordinate under certain conditions of time, space, materials and personnel, so as to give full play to them. Regional managers should try to cancel adjectives, put an end to saying "impossible", and integrate and utilize all resources under the existing conditions to obtain the greatest benefits, which is a great requirement for regional managers.

Third, a peaceful mind and personality charm.

The regional manager must have a peaceful mind and be good at dealing with some fierce problems with a peaceful mind and way.

At present, the market has formed a business pattern in which strong channel providers dominate the relationship between manufacturers. To put it bluntly, "Now the merchants are grandfathers and the manufacturers are grandsons". In this case, the regional manager needs to control his emotions, and a peaceful attitude is extremely important. Some young and energetic regional managers often can't control their emotions, and the small things that could have been solved are often infinitely expanded. This is an immature mentality, and regional managers must attach great importance to it.

At the same time, regional managers must also establish their own unique personality charm, domineering atmosphere, with wisdom, openness, generosity and courage. The market does not believe in tears, and subordinates advocate "strength", which refers to the unique personality charm of regional managers.

An excellent regional manager should pay attention to the influence of his personality charm on the team and subordinates. In a sense, the leader's personality determines the personality of his subordinate team, and the personality of a team also determines the overall combat effectiveness of the team. "A lion leads a flock of sheep, and the overall combat effectiveness is stronger than that of a sheep leading a flock of lions", which is the truth.

At some point, the regional manager must also make bold attempts to solve some problems with some extreme methods. This is an adventure. However, as the saying goes, "murder for money", being a regional manager of the market certainly needs some adventurous spirit. For example, a black-and-white dealer always defaults, and it is difficult for you to solve it by conventional methods, or even there is nothing you can do. At this time, our regional manager needs to find some alternative methods to solve this problem.

Four, have the ability to operate independently.

Every regional manager is a "private boss" in the area under his jurisdiction, so they must be practical, pragmatic, set an example, take the lead in setting an example, and have strong execution.

These are not enough. As a "private boss", regional managers must also have the ability to operate independently. A friend suggested that the regional manager must have the ability to "repair shoes, pave roads, run long distances and exercise". Regional managers should not only be able to run, but also learn to pave their own roads and make their own shoes without roads. On the premise of conditions, continue to move forward; If the conditions are not available, try to create conditions to move on. Because many times, regional managers do nothing but Dongfeng in marketing, so regional managers must have subjective initiative and be able to "create" some conditions on their own initiative.

Five, the way to be a man and the way to choose people

An excellent regional manager is a "Jie Jun". He is modest but not humble, confident but not arrogant. He is courteous to powerful customers, and he is very good at dealing with people.

Regional managers should have enough self-confidence, which is indispensable for marketers; However, overconfidence often brings conceit and gives the other party (including our partners and end consumers) a sense of arrogance. Not many people are willing to communicate with arrogant people in depth. Therefore, regional managers must also maintain a modest attitude. Of course, if they are modest, it will be very unfavorable to their study and progress. Humility often blinds the individual's mind and prevents people from exerting their due learning and working abilities.

What needs to be reminded is: modesty should be modest, and regional managers should learn to "restrain rigidity with softness", "resist softness with rigidity", "be soft outside and be rigid inside" and "combine rigidity with softness", which is a skill.

Regional managers need to master the way of employing people. Now the competition in the market is the competition of comprehensive strength and the competition between teams. Whether a regional manager is excellent or not depends on whether the team he leads has strong fighting capacity in the market competition, which also determines that the regional manager must master the way of employing people.

Because of this, some smart regional managers will respect their subordinates and put a lot of feelings into "pleasing" employees, including sending some greeting cards on their birthdays.

However, these are not enough. What regional managers need to do most is "the way of employing people":

Discover and tap the strengths of subordinates;

Respect the personality of employees, give employees an opportunity to give full play to their strengths, and strive to make the best use of their talents; Dare to take responsibility, so that employees can avoid worries;

In terms of performance appraisal and salary payment, try to be fair, just and open, ensure the relative fairness of employees within a certain range, and establish a team with strong combat effectiveness and cohesion; ……

Of course, as an excellent regional manager, he should also have some other qualities, such as good health, familiarity with products, understanding of competitors and caring about current events. Due to space constraints, it is not listed here.