Hou's legendary experience

He started from raising chickens in 200 yuan and made a fortune by raising pigs. His company experienced 1995 plague, SARS in 2003, bird flu in 2004-2005, and high fever in 2006, which made progress, but became stronger and more stable.

He calls himself a "pig farmer", and the young eagle model he founded has developed into a mature model of "company+base+farmer" and has become a benchmark in the industry. Hou's first venture 1988. After graduating from high school, Hou failed to enter the university with a score of 1. In order to get rid of poverty and change his life, he began to raise chickens and attended a 23-day training course at Zhengzhou Animal Husbandry College at his own expense 100 yuan.

There is no space, so I can only stay at home at first. Later, under his repeated insistence, I moved the chicken business from home to more than 40 mu of land rented by the village head, and set up my first chicken farm in 1994, and embarked on a difficult road to entrepreneurship.

Like other successful entrepreneurs, stumbling on the road to entrepreneurship is inevitable. 1995 chicken disease occurred, and the aquaculture industry was severely hit. "More than 5,000 chickens died, leaving only 700, which was a great blow." All the money earned in previous years was basically lost.

However, Hou insisted. With his understanding of aquaculture and his own adaptability, he ushered in a hot market in 1996, and the company turned losses into profits and stabilized profits.

Until 2004, Hou began to raise pigs, and his career also developed rapidly. Since then, the company has reached a new level. In his words, it is "starting large-scale farming".

It is understood that in the past 10 years, it was by no means smooth sailing. The SARS in 2003, the bird flu in 2004-2005 and the high fever in 2006 never stopped testing the enterprise's ability to resist risks, but he came step by step with persistent tenacity.

In 2004, the young eagle farming, animal husbandry and pig farm was built and large-scale pig raising began. At the same time, the scale of raising chickens has also stabilized at around 800,000 sets and started to develop steadily.

In 2006, the "Young Eagle Model" founded by Hou became more and more perfect, and gradually developed into a mature model of "company+base+farmer", which became an example for the industry to learn.

Until September 20 10, 15, Hou's young eagle farming landed on the small and medium-sized board, with a total market value of over 7 billion yuan, and was named "the first pig-raising stock in China" by shareholders.

Regarding the listing, Hou Fangjian said: "Many people dare not think about it here, even if they hear the news, they can't believe it." However, the young eagle people really did it. After years of practice, Young Eagle Breeding Group Co., Ltd. (hereinafter referred to as "Young Eagle Breeding") has deepened the traditional breeding mode and innovatively established a "Young Eagle Model" with rich connotations and distinctive features.

According to reports, the young eagle model is the combination and innovation of the traditional "company+farmer" model and "company+base+farmer" model, which fundamentally solves the epidemic prevention bottleneck of large-scale breeding enterprises and reduces the breeding cost from all levels.

Its core content is "phased, streamlined organization, decentralized layout, unified management, complementary advantages and win-win cooperation".

In the process of cooperative farming, the young eagle model has established a system for farmers to do it themselves from beginning to end. The company cooperates with farmers through different accounting methods at different stages, and all kinds of raw materials consumed by farmers in the breeding process are linked to their income. The company and farmers have their own responsibilities, complementary advantages and shared achievements, which fully mobilized the enthusiasm and sense of responsibility of farmers and improved the breeding efficiency.

Through scientific planning, rational layout, staged running water feeding, decentralized farming and unified management, scale farming will be promoted and scale benefits will be realized.

In addition, the cooperative farmers of the company in the young eagle model are mostly rural couples aged 40 to 50. They have few employment opportunities, rich experience in free-range care and strong sense of responsibility.

Hou, the founder of the model, concluded: "It is the last word for farmers to make money, and it is the responsibility for young eagles to lose money."

"The company bears the risks of price and market, and the farmers bear the risks of breeding to ensure that farmers have profits every year. Without worries, he will follow the company in a down-to-earth manner. "

It is precisely because the accumulation of experience in cooperation between companies and farmers has spent a lot of time and cultivated mutual trust with farmers, so some people have commented that the "young eagle model" is difficult to replicate in a short time.

It is understood that the young eagle farming and animal husbandry has set the development policy for 20 10 to 20 14 years: the company will continue to adhere to the business philosophy of "taking root in the countryside, working hard, innovating as the soul and enriching the people", build a complete industrial chain and develop steadily. From 65438 to 0988, 800 chickens started family sideline business and started business.

From June 65438 to July 0994, the introduction of the first batch of purebred pigs Duroc and Changbai became an important milestone in the development history of young eagles, which started from raising chickens to raising pigs.

In September of 20001year, the company's joining mode was popularized, and "company+base+farmer" laid the foundation for the development of the young eagle mode. The company has its own feed factory to provide safe feed for cooperative farmers.

On May 14, 2003, Henan Young Eagle Poultry Industry Development Co., Ltd. was incorporated, marking the company's more professional and standardized development.

In August 2008, it was recognized as a national key leading enterprise in agricultural industrialization by eight national ministries and commissions. The company shoulders the responsibility of promoting agricultural industrialization and modernization, promoting the upgrading of regional agricultural industry and driving farmers to become rich.

On June 16, 2009, the company was changed to Henan Young Eagle Agriculture and Animal Husbandry Co., Ltd., which indicated that the company entered a rapid development stage supported by capital operation, driven by R&D and innovation, and aimed at large-scale development.

June 5438+October 2009 10, Weishi Company was established, and the foundation stone was laid for the industrialization base project with an annual output of 600,000 pigs. The establishment of the branch has expanded the scale of the company, and at the same time, it has driven more farmers to become rich through the breeding mode of young eagles.

20 10 and 10 were successfully listed on the small and medium-sized board of Shenzhen Stock Exchange on September 5, 1965. This is not only another new milestone in the development of young eagle agriculture and animal husbandry, but also provides a strong financial guarantee for promoting the strategic layout of the company.

2010/2, Jilin Agricultural Trade Co., Ltd. was established, mainly engaged in the purchase and sale, air drying, storage and transportation of feed raw materials such as corn and soybeans, which fully guaranteed the supply of feed raw materials for the group company.

On April 20 1 1, Sanmenxia Young Eagle Agriculture and Animal Husbandry Co., Ltd. was established, and the company set foot in the field of ecological pig raising.

2011/In June, Kaifeng Young Eagle Meat Processing Co., Ltd. was established, responsible for the operation of cold meat processing projects. The company entered the field of meat processing and sales, and expanded the downstream product chain.

Young Eagle Agriculture and Animal Husbandry was selected into the list of potential enterprises in China in 20 12 of Forbes Chinese Edition. Young Eagle Breeding Hou: The whole industrial chain makes pigs "fly"

"If you design a model, in theory, the company is particularly profitable and very profitable. The more you think about it, the better. Don't go any further. It must be a miscalculation. " At a meeting with the company's top management, Hou Zeng, chairman of Young Eagle Agriculture and Animal Husbandry, said, "Because this society is too transparent, can others live if you earn so much money?" No one else makes money. Who will you cooperate with? Therefore, we must take responsibility for our partners. "

"Enjoy the benefits and take risks * * *" is the core idea of the Young Eagle model. In this mode, the scale of the young eagle's agriculture and animal husbandry has expanded rapidly: 660,000 pigs are slaughtered in 20 1 1 year, 20 1 .02 million pigs are slaughtered in 20 12 years.

The young eagle model of "company+farmer" has been the focus of investors' attention since the young eagle farming and animal husbandry went public. This model can be simply summarized as providing feed, pigsty and piglets for the company. Farmers are responsible for breeding, and then sell their pigs to the company at a unified price, raise a lot and raise a little, and set a guaranteed profit.

It is in this mode that the young eagle farming and animal husbandry has grown rapidly. From 2009 to 20 1 1, the company's revenue increased by 49%, 26% and 90% respectively, and its net profit increased by 4 1%, 39% and 249% respectively. At the same time, the company put forward the development plan of the whole industrial chain, and will invest billions in Sanmenxia, Jilin and other places to establish large pig breeding bases.

Hou said that the price of ecological pigs is more than twice that of ordinary pigs. If it is not easy to sell without its own brand, Chu Muxiang has already opened more than 100 stores, and will gradually open stores all over the country in the future, and is ready to launch a special counter in Shang Chao. In the future, Sanmenxia project will produce 1 10,000 ecological pigs, achieving nationwide sales coverage. From the chicken farm in 1988 to 2003, there were only 100 pigs, and it is estimated that more than 3 million pigs will be released in 20 14. Thanks to the innovation, promotion and expansion of the model, the chicken farming industry has come to this day, hoping that the whole industrial chain can give wings to the company and let the pigs "fly".