Why do most clothing shopping guides only recruit women and not men? Especially men's wear specialty store

The main reason is that most men don't want to be shopping guides ... I think the service industry can't reflect the value of men themselves ...! ! Men's clothing stores actually have men's shopping guides, but most candidates are attracted by the opposite sex, which leads many men to stop and wait and see ... In fact, most clothing stores like to recruit men to guide them, because men are more convincing when selling. However, due to the limitation of the service industry, most of the shopping guides are women.