What questions will be asked in new media operations interviews?

The first stage: WeChat communication with friends 1. What major do you major in? Journalism majors, Chinese majors, and marketing are more suitable. It does not rule out science and engineering students who have their own copywriting halo. 2. Send the copywriting you have written to see soft-text advertisements, news reports, hot spot follow-up, in-depth investigations, etc. If you have zero experience, you can apply for an account, and then run it for a week to push some articles you wrote. This is how a friend of mine found a job, so don’t complain about zero experience. 3. The current basic salary cannot be higher than the new company you are interviewing for. Well, why else would it keep getting lower and lower... 4. If you have provident fund, just say you have it. If you don’t have it, just say you hope you have it. After all, you will have to rely on this to buy a house in the future. It is best if the company can pay in full and 12% of the salary. The provident fund can be used to pay rent and buy a house. When buying a house after marriage, it is better to write the names of two people. Wouldn’t it be better to have two provident funds? 5. Take a look at the xxx account (a public account managed by a friend), the headline content (original copywriting) of the past week, and then give A feedback, just say it according to your own understanding. If you don’t understand anything, comment on the layout. If you understand a little bit, talk about the dissemination of the copy. If you understand a lot, say how to modify it to make it better. If you understand everything, just say that I can definitely write better than this one. With so many answers, there is always one that suits you. 6. You are here. Can the content be better than this one? Whether it is strong or not mainly depends on the understanding of the company's users. Unless you really understand it, don't say it is definitely strong. Can it be said that it will take a while, such as three days? A week? It can’t be more than half a month. After waiting for you for so long, are you sure you are really a master? However, the fact is that most of the time it is you who publish articles from the first day. 7. What are your highlights? It can be said that I am bald. After all, people who use their brains too much may not have hair. 8. I recruited someone before and did a terrible job, so I am more cautious this time. Don't complain that I am strict. I am grateful, but we must also be really vigilant. Friends introductions are so strict. It seems really difficult to get in, so you must take it seriously. 9. Where do you live? In fact, it has nothing to do with him. This sentence just depends on how likely you are to come to work. If the distance is more than 2 hours, it will not be considered. In Beijing, 1 and a half hours is normal. 10. What time is it usually? get off work? The subtext is whether you can accept working overtime occasionally or on weekends. Just answer truthfully. Whether you work overtime or not depends on how much you like the job and the difficulty of the task. The most important thing is actually your ability and efficiency. Internet companies rarely have that. A situation where you are not allowed to leave even after you have finished your work. 11. I will give you a few propositions. You pick one and write an article. I will show it to the leader. In fact, it is because my friend wants to read it. If the writing is not good, it may be temporary for you. I won’t show it to the boss, but let you prepare better ones. At this time, you must thank me + pick your best copy and send it to it immediately (any company account or personal account will do)! 12. Can you write jokes? Funny, casual and not too formal? If you do, then try it. If you don’t, just read more, write more, and learn more. You can try writing before the interview. 13. Our performance mainly depends on the number of reads, because fans can brush up. That’s great. I’m really not interested in other ways to increase fans besides content. This is a world where content is king. 14. Send me your resume and I’ll send it to the director to see a one-inch photo. If it’s formal If it doesn’t look good, post a good-looking photo of your life + work experience. Don’t write anything irrelevant, be sure to write something that will add extra points, such as management ability and entrepreneurship, which leaders will be interested in + academic qualifications + specialties. Result: The director agrees to the interview, write a copy and prepare the key points: welfare benefits, distance of the unit, basic abilities, resume No. Stage 2: Copywriting Because my previous work copywriting style was different, my friend suggested that I write a copywriting in the style of their official account. The topic I was given was "Top Ten Tortures in xx" and five tortures were suggested. I had to think of the rest by myself. In two days, at 9pm the next day, I finished writing and formatting according to my own understanding. My friend’s comments were very thoughtful, but! The style is not consistent, the rhyme is too deliberate and the artistic conception is ignored, and it is not very casual. There is not much excitement and relaxation in reading. So I decided to make a major change, and I finished it at two in the morning. The changed manuscript was relatively more friendly, but the text was still not concise enough. Result: However, there was no time to make any changes, so I went directly to the interview on the third day. Key points: write early and revise early without procrastination! The third stage: New media operations director interview Generally, normal companies have their own resume templates, so I did not bring a paper version of my resume this time.

I went to the company's human resources reception and spent five minutes filling out my resume. The main contents were: 1. Basic information such as identity and school. 2. Expected basic salary and annual salary. 3. Work experience. After completing the resume, the human resources briefly introduced the working hours and five insurances. First-class salary and internship salary situation, and kindly helped me analyze the salary difference between "before tax" and "after tax" (very important)! Director interview 1. Make a simple self-introduction (at this time, the director is looking at my resume carefully to ask questions) basic information + a brief introduction to the excellent work + understanding of the company + own understanding of the position (it is best to prepare this in advance 200 words) 2. I just read the copy you wrote. What typesetting software do you use? 135. i Typesetting, Xiumi, every editor has a typesetting partner. When your copywriting is not very good, typesetting may be the biggest reason for being hired, because not all companies require pure originality! 3. You worked for xx company for a period of time, why did you leave your job later? Reasons for resignation include: physical illness, company reform, leadership discord, or job change. It’s up to you to decide. Generally, companies don’t like frequent complaints about interviewees from the previous company, so it’s better to talk about the objective reasons. 4. Why do you want to do new media? operations? Because I love it, I feel that the more I write, the smarter I get. What about you? 5. Tell me about your understanding of new media and why the company should establish a new media operations team. What is its use? The biggest reason can only be promotion, the second is to collect user suggestions and other information, and the last is to interact with users to increase stickiness. The second biggest reason is that start-up Internet companies only have this platform, which is linked to the mall. At this time, WeChat is also a shopping platform. In this way, WeChat has more functions: brand building, publicity, commodity trading, community building, collecting opinions, etc. There is a lot of room for use. 6. Do you know our company? this. . . Just tell the truth if you haven't done any work beforehand. If you don't understand, you won't lose points.