GAC FCA will file for bankruptcy. What are the “highlight” moments in its development?

GAC FCA will file for bankruptcy. It has had many highlight moments in its development process, especially after the launch of Compass, Chrysanthemum and other models, its popularity has been soaring, which is surprising to everyone. It is only 4 years since this brand fell from the altar into the quagmire.

GAC FCA will file for bankruptcy, and the news has aroused public discussion

In many people’s minds, GAC FCA is an excellent car brand, and its highlight moments are mainly This is reflected in the fact that when models such as the Liberty and Commander were launched, the sales volume at that time was also very good because of the rich product line and various styles of models. GAC FCA once sold 220,000 cars a year. At that time, the company was also full of confidence in its future development trend. It seemed that everything was moving in a good direction. Later, perhaps because of too fierce market competition, GAC FCA's annual sales also showed a downward trend, and the factory even shut down for a period of time.

Relevant data shows that GAC FCA’s liabilities have reached 8.1 billion yuan. Its assets cannot cover its liabilities, and it will eventually have to file for bankruptcy. This is a helpless thing in everyone’s eyes. .

GAC FCA’s quality control is not strict enough and the quality needs to be improved

I think GAC FCA’s filing for bankruptcy was mainly caused by lax quality control. Many models of this brand had problems at the time. There have been quality issues, especially with the Compass. This SUV has had problems burning oil many times. Many consumers have tried to defend their rights after buying the car, but in the end nothing happened. A successful car brand is definitely very strict in terms of quality control, but GAC FCA neglected this problem, which ultimately led to a gradual decline in sales and a significant reduction in revenue.

Its highlight moment was when the Liberty was just launched. At that time, many consumers were attracted by this model and sales were also very high. However, after the launch of the Compass, GAC FCA's reputation continued to decline. Eventually it became a brand that many people disliked.