What is the purpose of Red Star Hongxing Erke to set up an industrial company?

What is the purpose of Red Star Hongxing Erke to set up an industrial company?

What is the purpose of Red Star Hongxing Erke to set up an industrial company? Red Star Hongxing Erke keeps its original intention and takes the real domestic route, but it needs to move forward if it wants to be the light of domestic products and a product recognized by all China people. What is the purpose of Red Star Kerr's establishment of an industrial company?

What is the purpose of Red Star Hongxing Erke to set up an industrial company? 1165438+1On October 9th, the topic "Red Star Hongxing Erke set up an industrial company" in Weibo rushed to the hot search list.

Tianyancha APP shows that Hongxing Hongxing Erke established Hongxing Hongxing Erke (Shangqiu) Industrial Co., Ltd. with a registered capital of 654.38+0 billion yuan.

According to media reports, Hongxing Hongxing Erke established a shoe industry park in Sui County, Henan Province, including 12 production line, supporting facilities, research and development, warehousing and operation.

Weibo, the official of Red Star Hongxing Erke, said that you are welcome to step on more than 3,000 sewing machines.

Earlier, in July, Henan was hit by heavy rain. Red Star Hongxing Erke announced that it would donate 50 million yuan of materials to Henan, and then the brand rushed to the hot search list.

A netizen commented, "I feel that you are going to close down, and you have donated so much ...".

In order to support Red Star Hongxing Erke, some netizens spontaneously recharged their members for the official Weibo of Red Star Hongxing Erke. Not only that, since the hot search of Red Star Hongxing Erke, the live broadcast room of Red Star Hongxing Erke has also been bursting with traffic, clothes have been snapped up by netizens many times, and anchors have repeatedly called for "rational consumption".

brand introduction

Red Star Hongxing Erke is committed to transmitting a sunny lifestyle to young people in all corners of the world through various forms, encouraging them to always maintain a positive and optimistic attitude, face life with a smile, show their passion, happiness and vitality, and stimulate unlimited creativity, imagination and positive energy. For a long time, Red Star Hongxing Erke has cooperated with Shanghai ATP 1000 Masters, China Open, Australian Open, WTA Year-end Finals and other top competitions at home and abroad, and provided professional tennis equipment for international tennis stars, thus taking a leading position in the field of tennis clothing in China. At the same time, we will join hands with Asian, African and Latin American Olympic Committees to make a shoulder-to-shoulder appearance with international brands on the Olympic stage. Differentiated communication methods and unique marketing methods make Red Star Hongxing Erke increasingly competitive in the international market.

What is the purpose of Red Star Hongxing Erke to set up an industrial company? Red Star Hongxing Erke, a company that suddenly caught fire, gradually disappeared from public view. This year, Henan suffered from floods, and Red Star Hongxing Erke donated 50 million yuan regardless of its own operational difficulties, which caused widespread concern among netizens.

The red star Hongxing Erke ushered in an unprecedented highlight moment, but in less than 100 days, the heat of Hongxing Erke plummeted. It wasn't until165438+1October 8th that news came from Hongxing Hongxing Erke and a new company was established.

Red Star Kerr has set up a new company.

Hongxing Hongxing Erke is a clothing brand company, whose business involves many fields of clothing and accessories. However, in recent years, the business development of Red Star Hongxing Erke has not been smooth. Compared with peers, Red Star Hongxing Erke not only failed to make money, but also lost money.

But it is such a company that stands up without hesitation when the people of the whole country need it. Red Star Hongxing Erke took out 50 million yuan to provide demand for the people in the disaster-stricken areas in Henan.

At that time, the charity behavior of Red Star Hongxing Erke attracted strong support from netizens. A large number of consumers poured into the original unpopular live broadcast room and offline stores, and sales exceeded 100 million in a few days.

However, the popularity of Red Star Hongxing Erke has not been maintained, the number of fans is decreasing every day, and the user traffic of offline stores is also decreasing. If this situation continues, the red star Hongxing Erke may return to its original state. But the actual situation is probably not as bad as the outside world thinks. Red Star Hongxing Erke once again sent news to let the outside world know the latest layout of Red Star Hongxing Erke. 1 65438+1the public information on October 8th showed that Hongxing Hongxing Erke established a company named "Hongxing Hongxing Erke (Shangqiu) Industrial Co., Ltd." with a registered capital of1100 million yuan. Among them, Wu Weixin, president of Red Star, is the legal representative of the company, holding 70% of the shares, and Red Star (Xiamen) Industrial Co., Ltd. holds 30% of the shares, with a total subscription amount of 1 100 million.

It is worth mentioning that the business scope of this company includes real estate development and operation. Anyone who knows Red Star Hongxing Erke knows that Red Star Hongxing Erke is a clothing brand that mainly develops and sells shoes and accessories. Although the market share of Red Star Hongxing Erke is different from that of big brands, it is also the light of domestic products in many people's hearts.

Especially after the flood and the explosion of donations, I have a new understanding of the red star Hongxing Erke. But no one expected that the new company established by Red Star Hongxing Erke actually set foot in real estate development, which once again changed people's impression of Red Star Hongxing Erke.

Is the new company established to enter real estate?

The red star Hongxing Erke, which suddenly caught fire, once again appeared in public view, and this time Hongxing Erke set up a new company, whose business scope includes real estate.

In recent years, the real estate giants have suffered frequent changes. If Red Star Hongxing Erke wants to enter the real estate market at this time, I'm afraid he has lost the market opportunity. Does Red Star Kerr really want to enter the real estate market? What is the truth?

Regarding the establishment of a new company, Red Star Hongxing Erke also responded to this. Red Star Hongxing Erke said that establishing an industrial company is actually establishing a factory. Hongxing Hongxing Erke (Shangqiu) Industrial Co., Ltd. is located in the border of Henan Province, where Hongxing Hongxing Erke has laid out 12 production line and related supporting schemes.

It can be seen that Red Star Hongxing Erke set up a new company perhaps to expand the factory and improve the supply of production lines. The truth came out. Red Star Hongxing Erke does not really want to enter the real estate industry, but to speed up the deployment of production lines and improve product supply capacity.

Although the heat of Red Star Hongxing Erke is not as good as before, after the previous events, it also gives Red Star Hongxing Erke a new test. Because a large number of orders led to the collapse of Red Star Hongxing Erke's order system, the production capacity was in short supply. In desperation, Red Star Hongxing Erke can only make consumers refund.

This may make Red Star Hongxing Erke realize that a more perfect and huge supply system should be established and more product supply channels should be added.

Of course, Hong Xingerke's move to set up a new company may also arouse some people's doubts. It is considered that the heat of Red Star Hongxing Erke is not as good as before, and the order supply will not meet the flood peak. Is it necessary to set up a new company to build a factory?

This involves the commercial deployment of an enterprise, perhaps to provide consumers with faster and better production and supply channels, or perhaps to establish a more comprehensive and stable production capacity. No matter what it is, the red star Hongxing Erke has not given up the pursuit of the future.

How did Red Star Hongxing Erke break the game when the heat dissipated?

Most enterprises want to get more traffic, often through various marketing and advertising directions. However, the red star Hongxing Erke is always rational when facing the traffic flow. Advise consumers to consume rationally. Traffic is a good thing, but it is also a bad thing.

If the traffic is not received, it is easy to bear a greater burden. Red Star Hongxing Erke's order system collapsed because of the hot traffic, and he hoped that users would refund the money. Now that the heat has subsided, how can Red Star Hongxing Erke break the game? Maybe Red Star Hongxing Erke can start with products. Some people think that the product style of Red Star Hongxing Erke is too old. If Red Star Hongxing Erke can strengthen the design and make good products, I believe there is no need to worry about the heat problem. The fragrance of wine is not afraid of the depth of the alley, and good products don't have to worry about being unpopular with consumers.

abstract

Red Star Hongxing Erke keeps its original intention and takes the real domestic route. However, in order to become the light of domestic products and a product recognized by all China people, Red Star Hongxing Erke still needs to move forward. The establishment of a new company may be the first step taken by Hongxing Hongxing Erke. I hope Hongxing Hongxing Erke can achieve better market results and regain the love of consumers.