What is the operation of new media?

It is a series of operational means to publicize, promote and market products by means of modern mobile Internet and using emerging media platform tools such as WeChat, Weibo and Post Bar.

At present, new media are mostly self-media, with the characteristics of two-way communication mode, fixed reception mode to mobile, more personalized communication behavior, real-time communication speed, diversified communication content and easy publicity.

With the increasing function and importance of the Internet, new media is developing rapidly. New media uses digital technology to provide users with information and services through computer networks, wireless communication networks, satellites and computers, mobile phones, digital televisions and other terminals. After the birth of new media, the forms of media communication have undergone earth-shaking changes, such as subway reading and big screen in office buildings. All these have transplanted the content of traditional media to a brand-new communication space.