The difference between B-end products and C-end products

The differences between B-end products and C-end products are as follows:

The customer's decision is different from that of the customer group.

C-terminal decision is personal, and buying a commodity is usually based on emotional decision. Consumers may buy because of the recommendation of people around them or their favorite stars. Usually, there are many ways to play C-side operations, and operators need to be good at grasping customers' psychology to formulate operation plans. B-side decision-making is a group, and the user may be a department, a government or an organization in the enterprise. Decision logic tends to be rational, and users tend to pay attention to the value provided by products. For example, whether your products can bring benefits to enterprises or organizations and reduce costs is the role of improving production efficiency and increasing income or reducing production costs. B-side operators often need to output different information to different decision makers at different levels and at different decision-making opportunities, so that users can consume your content, and then assist users to consume your products.

The indicators of operational concern are different.

The indicators that C-side operations pay attention to are usually exposure, click-through rate, daily activity and other indicators. Although B-side also pays attention to the indicators of exposure, click-through rate and user activity, the important indicators of B-side operation are not limited to this, but more importantly, it is necessary to obtain effective sales leads and customers' awareness of the brand to operate.

Customers of different orders of magnitude

Unlike C, which has millions or even billions of users, B faces a professional vertical industry, so it is impossible to have such a high number of users. Therefore, it is not appropriate to pay attention to exposure, click-through rate and daily activity at B-end. The operation of B-side needs to be carried out in the whole process of user service, including several steps: knowing the product-leaving clues when interested-choosing to buy-learning to use-providing product feedback and suggestions-updating the product. Operators need to intervene in these steps, guide users to buy step by step, and then continue to renew their fees.

Operators have different recruitment preferences and salary levels.

Because the operation difficulty and cycle of B-end is longer than that of C-end, the salary and requirements for recruiting B-end operators are relatively high. The salary of employees at the B end is usually about 1.5 times that at the C end. The function required by B-side operation is proficient in business+operation skill combination, while the function of C-side is to operate big coffee. It can be seen from this point that the professional barriers of B-end operators are very high, and the big coffee who often knows B-end business very well is the B-end operation expert, which is also the main reason why most C-end employees are very uncomfortable after switching to B-end.