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How do insurance agents write self-introduction?
As the only candidate from the grassroots marketing team in the insurance industry for the 18th National Congress, Wen Jutian believes that this honor is not her personal achievement, but the performance of the industry's progress and development, and it is also the trust and support of the whole society for the insurance industry and the grassroots workers who have devoted themselves to this industry. Wen Jutian said: "The more honors I get, the more I have to be down-to-earth, calm down and do my usual work. I will also cherish this honor, operate with heart, serve with integrity, be determined to innovate, meet the ever-changing market demand, send protection to more families, and create a peaceful and peaceful life for customers. " "Be yourself and win respect. Time proves the value of our industry and firmly believes that every effort will be rewarded. " At the end of the exchange, Wen Jutian revealed a fortitude from the grassroots of the industry.
Wen Jutian and the regional directors she trained
Zhang Yi/Wen Jutian, the field regional general manager of Sichuan Branch of Taiping Life Insurance Co., Ltd., a subsidiary of China Taiping Insurance Group, joined the China * * * Production Party in April 27, and is a grassroots party member who has always been fighting in the front line of life insurance business.
In p>212, as a grassroots marketer, party member, Wen Jutian became a candidate for the 18th Congress of China * * * Production Party, and the only candidate for the representative of party member among the nearly 3 million first-line life insurance marketers in China. This is also the figure of party member, a grassroots insurance marketer in China, who first appeared in the candidate team for the representative of the national party congress. "Top Ten Insurance Stars in China", "Insurance Stars in China" and "National Model Workers in Insurance System" ... Wen Jutian has won many honors since his employment, and the industry is full of curiosity about Wen Jutian.
near 12 noon, after the monthly commendation meeting in the business area, Wen Jutian rushed back to the office, but as soon as she stepped into the office, a group of employees and customers waiting outside poured in. Wen Jutian's office is located on the fifth floor of the business area of Taiping Life Insurance Sichuan Branch, next to the business office in her jurisdiction. As the general manager of the company's personal insurance field area, Wen Jutian is always on the front line. The office is about forty or fifty square meters, and the decoration is simple and ordinary. The only thing that can attract attention is a plaque on the wall opposite to its desk.
the five bold characters of "the first district in the world" above are enough to make this office shine. According to the office staff, it was written by the general manager Zhang Ke, the founder of Taiping Life Insurance Sichuan Company, and it bears a high affirmation of Wen Jutian's work achievements in the past 1 years.
It took more than half an hour for Wen Jutian to really "stop". At this time, the author was able to observe the only representative of the 18th National Congress in the domestic grass-roots insurance marketing team at close range. Qi Mei has short hair, bright voice and high spirits, and can feel the full enthusiasm from his laughter from time to time.
Starting from an ordinary life insurance salesman, Wen Jutian grew up step by step with her love for the insurance industry. After counting Wen Jutian's hard work for more than ten years, this may be just a belated return. In the eyes of colleagues, she is a veritable leader and industry marketing benchmark of the individual insurance field team of Taiping Life Insurance Sichuan Branch; In the eyes of customers, she is a good insurance agent and good friend who is enthusiastic about helping; In the eyes of ordinary people, she is a good elder sister who is helpful and puts others before herself.
In p>212, Wen Jutian was elected as the representative of the 18th Party Congress of China * * *, and party member, a grassroots in China, made his debut as an insurance salesman at the National Party Congress for the first time, which had an unusual meaning. In the eyes of the insurance industry, Wen Jutian, on behalf of the whole industry, has accumulated the service precipitation of insurance agents for decades, and has won the recognition and respect of insurance marketing by the society with his own strength. This may drive the entire insurance industry to usher in the spring of development.
Firm life insurance road, hard-won calm in 17 years
In p>1995, Wen Jutian, who was still an employee of a state-owned enterprise, probably didn't expect that after 17 years, she could still stand in the front line of the insurance marketing team and do what she thought was happy. She doesn't feel tired every day. Although from 7: a.m. to 12: p.m., it is her fixed schedule for many years. But Wen Jutian believes that it is a kind of relaxation to do what you like.
in the year when she jumped into the insurance industry, she also thought a lot. Keeping the well-paid post, the appreciation of the leaders and the happiness of the family is an enviable and reluctant life. Once this balance is broken. Waiting for her may be an uncontrollable unknown. However, Wen Jutian still chose to turn back.
"A colleague's child suddenly became seriously ill, and he couldn't collect money anywhere. The helplessness of my colleagues brought me a great impact. At that time, I thought what should I do if I encountered such a thing? " Wen Jutian still remembers when he first felt the meaning of insurance. Later, I heard a friend say that I could buy insurance to solve it, so that Wen Jutian suddenly had his own understanding of insurance. "Insurance is an effective tool for families to solve future risks and achieve family financial independence", and Wen Jutian, who is willing to share, is eager for more people to have this guarantee.
It is this simple idea and a strong desire to change the status quo that Wen Jutian resolutely quit his enviable job despite the strong opposition of his family and the incomprehension of his friends and colleagues, and with her husband's only support, she stepped into the life insurance industry alone, which lasted for 17 years. And this bold step has also made her extraordinary life.
Wen Jutian admits that she has gone through many detours at first, but all kinds of difficulties are not obstacles in her eyes. She said, "I like my job, so I can stick to it no matter what." In the first year, Wen Jutian won the first half-year performance and the third annual performance of the original provincial branch, and completed more than 1 insurance policies. Over the years, countless insurance policies not only bear the hard work of Wen Jutian, but also bear her sense of responsibility to provide risk protection for customers.
Wen Jutian is a person who likes to bear the burden and make people around him relaxed and happy. The role of insurance is very consistent with her life values, which makes her think that doing insurance is the happiest thing.
she firmly believes that as an insurance agent, she should win the recognition of customers with her professionalism and honest service, not just a salesman. What keeps the relationship between customers and insurance agents is the mutual trust. For this reason, no matter how busy Wen Jutian is at work, no matter what kind of customers he meets, he always adheres to a principle: to effectively meet the protection needs of customers and provide comprehensive insurance protection for customers as the first need. "I just hope that I can solve the problems of life for my customers and live a happier life." Words from the heart make Wen Jutian full of sincerity, emotion and responsibility in docking with customer needs.
Based on this simple concept, Wen Jutian is very popular with customers. Often, customers come home late to talk about life. In Wen Jutian's view, this is also the result of putting yourself in party member's shoes for customers and people. "If there is no sincere service, it is difficult to win customer recognition."
When she later became the general manager of individual insurance field area of Taiping Life Insurance Sichuan Branch and had her own team, it was her consistent philosophy and concept of life that Wen Jutian advocated. At present, she has a team of 868 people directly under her jurisdiction and a team of 2578 people. The team culture she has built is "responsibility first, honesty first, innovation winning, and happy life". Is to use your life's actions and efforts in exchange for the value recognition and respect of customers.
Take root in the front line of business and set a simple example
Although the focus of Wen Jutian's work has changed from personal marketing at first to team management and construction, she still maintains her personal marketing task plan, which is rare for insurance executives. Wen Jutian believes that as a grassroots marketer, party member cadres should play a vanguard and exemplary role, and an excellent team leader is first and foremost an excellent business person. While asking team members to achieve their goals, she always takes the lead in completing or even exceeding the tasks. It is its leading role in setting an example that makes Wen Jutian's management team full of vitality. And she still spends a lot of time every day helping employees and customers solve various difficulties and do a good job in employee training.
Up to now, Wen Jutian and his team have made great achievements. Among them, in 1999 and 21, individuals signed high insurance policies with insurance coverage of 13 million and 2.93 million respectively; From 1998 to 211, it won the title of MDRT (Million Roundtable) for 14 consecutive years; From 28 to 211, Wen's personal annual underwriting standard insurance exceeded one million for four consecutive years, becoming the MVA of Taiping Life Insurance. On May 31st, 212, her underwriting standard insurance exceeded one million again, and she was selected as the MVA of the system for five consecutive years. Wen Jutian's Chengdu headquarters has always been the benchmark of Taiping Life's personal insurance business system. In 211, the new single-scale premiums underwritten by Chengdu headquarters accounted for 18% of the total new single-scale premiums of individual insurance in Chengdu life insurance market in that year, ranking third among 39 life insurance companies in Chengdu. The team led by her won the title of "National Youth Civilization" awarded by the China Insurance Regulatory Commission in 28, the title of "Worker Pioneer" awarded by Sichuan Federation of Trade Unions in 211, the title of "Excellent Exhibition Team" of the Group and the honor of "Record Unit" of the Head Office, and the business administration area won the honorary title of "National Worker Pioneer" awarded by the National Federation of Trade Unions in 212.
Although it has become the benchmark of Taiping Life Insurance and even the whole life insurance industry, Wen Jutian seems to be the same as ordinary insurance agents. Wen Jutian feels that it is a happy thing to immerse herself in happy work every day, so she is willing to help colleagues and employees solve various problems and help customers solve all aspects of life and work.
"Sister Wen is a warm-hearted person, and she has also infected many people with her exemplary leading role." An employee of Taiping Life Insurance said. Wen Jutian's business team has successively developed 14 grassroots marketers, party member, and now they have become the backbone of the business team. Wen Jutian's greatest help is to implement party member's advanced concept in his work and life, that is, to be strict with himself, be lenient with others, take the lead when encountering difficulties, and serve the people wholeheartedly. She often thinks that if one day she gets old, it will be so pleasant to watch her clients and friends enjoy the benefits of insurance and share happiness with herself. "Insurance is a lifetime thing. We should use actions to win the trust and respect of customers and become lifelong friends."
"Be yourself and win respect"
Since she started her career, Wen Jutian has been faithfully practicing this sentence: "Be a respected insurance agent". Wen Jutian's positioning for himself and the team is: "Being an insurance is to bring love and responsibility to customers; To do insurance, you must be a dignified insurance salesman. "
"I remember when I was a child, I especially liked heroes, and I revered those party member, so it was a very sacred thing to think about joining the Party. I didn't expect that I would become a representative of party member after more than 1 years. " Wen Jutian always feels that this honor is too great for himself. But I never doubted my honor as a party member. Because many things are regarded as internal affairs, they become natural in her view.
As a manager of * * * production party member and business team, Wen Jutian always takes the lead in actively participating in various public welfare undertakings, and interprets the responsibility and obligation of * * * production party member to society with love.
in the Wenchuan earthquake in Sichuan province in p>28, Wen Jutian, as the on-site commander of the donation and material donation group of the earthquake relief command center of Taiping Life Insurance Sichuan Branch, arranged the purchase of materials on the one hand, and immediately organized employees at all levels to donate materials and donations on the other hand, and organized blood donation. Wen Jutian put forward: "In the face of disaster, party member should stand up and take the lead." At the call of Wen Jutian, employees of Sichuan Branch spontaneously formed a team of more than 4 volunteers and went to the disaster area to help. At the same time, she also participated in the "party member motorcade made by Taiping Life Insurance", which frequently traveled between Chengdu and the disaster area to transport materials and settle the victims. Wen Jutian also actively responded to the party's call, took the lead in paying "special party dues" and paid special party dues according to his ten-year party dues standard. In addition, during the earthquake, Wen Jutian made many generous donations for earthquake relief activities. It is said that, with her participation and initiation, the "Beichuan China Heart" charity education campaign and the children's book donation campaign in Nanjiang County, Bazhong were also launched one after another.
"Sister Wen is such a person. As long as she hears about the donation, she will take the lead in actively participating." An old employee in the first district of business administration said: "In the ten years of Taiping Life Insurance, there were many donations initiated and organized by Sister Wen." Whether it is the life difficulties encountered by team members or the public welfare activities of social organizations, Wen Jutian actively participates and seriously invests. In Wen Jutian's view, helping the poor, helping the weak and helping the poor is not only the responsibility and obligation of a party member, but also the quality that a social citizen should have.
As an organizing committee member of the Personal Insurance Headquarters Branch of Sichuan Branch of Taiping Life Insurance, Wen Jutian always keeps in mind the requirements of the group company for the development of marketing staff party member, that is, to train "the business backbone into party member made in * * * and party member made in * * * into the business backbone". At present, among the more than 2, salesmen in the personal insurance management headquarters of Sichuan Branch of Taiping Life Insurance, 54 party member organizations have been transferred to the company, but many party member organizations have not been transferred to the company for the time being. Faced with these characteristics of strong mobility in party member, Wen Jutian put the foothold of the party building work of the salesman team on encouraging and helping the salesman party member to establish the goal of pursuing Excellence, constantly surpassing and achieving career development, and mobilized the enthusiasm of the salesman party member to participate in the life of the party organization, with sincere attention and sincere concern. The party branch of her personal insurance headquarters won the title of advanced grass-roots party branch of the Group in 21. After 27, all the business areas under her jurisdiction have developed into * * * party member, and the mission of cultivating business backbones into * * * party member has been effectively fulfilled.
In Wen Jutian's eyes, what party member can see and feel is action, and for insurance agents, it is to serve customers. Wen Jutian advocates doing valuable insurance, which can help people solve problems and get customers' approval. "The company has the three high concepts of' high quality, high quality and high performance'. From recruitment to team building to sales, we must try our best to do it." Wen Jutian said so. It is supported by such beliefs and standards that the business area led by Wen Jutian is far ahead of its peers in various industry indicators: in 211, the monthly per capita premium of the business area directly under the central government was 7.5 times the average level of Sichuan life insurance market; The average premium of the directly administered business area is 2.5 times of the average level of Sichuan life insurance market. While pursuing performance indicators, Wen Jutian also pays special attention to the control of quality indicators. She always emphasizes business quality and strictly controls sales behavior, preferring to give up problematic insurance policies rather than simply pursuing premiums. Since she started her career, there has never been any customer complaint. Under her leadership, her team has also inherited this quality: in 211, the cumulative continuation rate of two items in Wen Jutian's directly administered business area exceeded 95%, far higher than the industry average.
Wen Jutian regards his management of team organization as "serious love". This involves the responsibility to employees. Therefore, the company gives high support to the training of employees. Because only through the study, training and growth of employees and teams can we promote the overall improvement of the company's high-quality talents, high-quality insurance policies and high-performance creation. Driven by Wen Jutian, the team management cadres in the first business area are all at a higher level.
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