China Valentine's Day Traditional Activities Program

China Valentine's Day Traditional Activities Program

In order to ensure that work or things can be carried out in an orderly manner, it is often necessary to make plans in advance according to specific conditions. A plan is the detailed rules, steps and arrangements for implementing a specific action. How should the plan be made? The following is a complete collection of traditional activities of Qixi compiled by me for your reference only. Let's have a look.

Tanabata traditional activity plan 1 I. Theme of the activity

Qixi Valentine's Day X brand-new fashion theme party activities

Love shock wave looking for the goddess in your heart

Second, the activity time

August xx, xx (Saturday and Sunday)

III. Purpose of the activity

1. Through this activity, improve the brand appeal of X Society in the surrounding industry markets;

2. The average daily turnover increased by 20%. (Example: the average daily turnover is 6,543.8+5,000 yuan xx20% = 6,543.8+8,000 yuan)

(After the event, the Finance Department will report the results of the event to the Board of Directors. )

Fourthly, the concept of activity.

This activity integrates the effective promotion methods of X and X bars in Beijing, Shanghai and Shenzhen, and combines the experience of entertainment activities in Dongguan, aiming at the consumption psychology of men and women in fashionable cities who like to find passion and fresh excitement. The activity adopts the way of making friends on a large scale, and encourages guests who come to X Entertainment to try to talk with "strangers". Through our careful and solemn control of the dating process, I believe we can definitely create a cheerful and fresh night bar lifestyle. (For the specific control method, see Item 6 of the planning case, the first wave of love shock)

Verb (abbreviation of verb) activity method

1. Integrate the customer resources of all departments of the company, and uniformly release the event information to the guests in the form of short messages;

2. Publish the activity information, contents and methods to the guests who recently visited the company through outdoor advertisements, dj stations, led display screens and private room computers;

3. Carefully arrange the venue and strive to create a romantic and beautiful holiday atmosphere;

4. This activity takes Passion Hall as the activity center, supplemented by ktv rooms;

All female guests who visit X on June 16 can get a rose at the information desk.

6. With the opening of the hall, two chocolates will be presented.

Activity of intransitive verbs

Love hits the first wave: "find the goddess in your heart" (pay attention to consideration)

1. campaign slogan: resolutely talk to strangers;

(2) The company designs its own dating cards, male (green) and female (pink); The contents of the appointment card include: name (nickname), age, hobbies, work, and requirements for him/her;

(3) After the guest opens the platform/card, he will give the guest a friend card together with the platform/card snacks for the guest to fill in;

4. The guest can observe and then entrust the waiter to send the friend card to his favorite;

If both parties are interested, they can communicate with each other through the waiter and start dating.

6. In order to enliven the business atmosphere in the lobby during the activity, the company can consider arranging dj waiters who have not entered the room to wear casual clothes to participate in the activity. (Specific implementation arrangements will be decided separately)

The second wave of love shock: "show off yourself, hot mm calls to order" (this plan includes lobby and private room)

Cadres above the director level of the company will observe the female guests present that night. If you find a beautiful young girl, you can inform your subordinates to invite her to perform a simple performance at a specific time in the company (the host and performance time will be arranged separately). After the performance, they can get a cocktail card specially made by the company, and they can get cocktails designated by the Tang Dynasty in the cocktail bar with the wine card. (The selection of this activity must be approved by the general manager or director of the company. )

The third wave of love shock: "True Confessions" Any couple who patronize X on the night of Valentine's Day on Qixi can provide an opportunity to take to the dj stage to express their feelings loudly. You can also get a bottle of champagne from Tang Hui (how can you not touch her/him on a special day? )

The fourth wave of love shock: "romantic passion" (this plan includes hall and private room)

During July1May-July 16, those who consume more than a dozen bottles of beer or 150 will get a lottery ticket at 0: 00 on July 16, and so on. Draw on the spot.

Traditional Valentine's Day Activities in China II. Activity Background

Tanabata is the most romantic day of the year. On this day, infinite tenderness is released, sincere desire and expectation wait for the answer, and the collision between hearts leads to eternal love in generate.

Tanabata is a typical Valentine's Day in China, but in recent years it has become a festival that young people in China look forward to every year. On this day, couples will arrange many activities to celebrate this special festival. In this way, Qixi Valentine's Day has become the peak of consumption. In order to improve their popularity, many businesses actively seize this opportunity and engage in various promotional activities. Similarly, we are no exception. We must seize this opportunity.

Second, the activity name:

Oriental Plaza "Love Around" Valentine's Day True Love Party

Third, the theme of the event

Rose mood, love you and me

Theme interpretation requirements: take "simple but impressive" as the design idea, combine the emotional process of lovers from acquaintance to love, and create a romantic, warm and strong Valentine's Day atmosphere through interactive games interspersed with programs, reveal the true meaning and expression of love, let people participate and enjoy it happily, and learn to express love, cherish love and care for love.

At the same time, it provides a stage for young couples to express their feelings and opportunities for interactive gatherings, creating a happy scene of "love is around" and triggering "harmony". Care "thinking, and then launch the theme of this activity.

IV. Purpose of the activity

(1) On such a romantic day, we send sincere wishes with practical actions, and wish all lovers in the world will be well, grow old together and be happy.

(2) Improve the popularity of Oriental Plaza through activities, reflect the humanistic care of the Plaza, and enhance the brand awareness and reputation of Oriental Plaza in terms of lifestyle.

Verb (abbreviation for verb) time and place

Time: the seventh day of the seventh lunar month.

Location: xx

Organizational structure of intransitive verbs

Organizer: xx

Organizer: xx

Seven. activity

Mainly divided into the following four basic links:

Interactive games in each theme link are interspersed with guest performances to connect.

1, unique, show love.

Opening program: Love is Expressed —— Guests perform classic love songs in duet (omitted)

Interactive game: Love is interactive-Speak out your love loudly, the song Solitaire (male and female pull songs) (omitted)

Participants: the host and the couples selected on the spot.

Prop requirements: wireless microphone, small gift, whistle or small palm, etc. (omitted)

2. Unique Tibetan love

Connection program: Love is in the heart-guests perform modern dance (omitted)

Interactive game: Love is a surprise-mysterious gift, confession of truth (omitted)

Participants: people who want to surprise each other with their carefully prepared gifts on Valentine's Day.

Prop demand: gifts and flowers given by couples (omitted)

3. Unique and cherished

Connection Program: Love is Giving —— Love Poem Recitation or Emotional Story Telling or Sketch by Guest or Host (omitted)

Interactive game: Love lies in tacit understanding-the heart is in harmony, and the degree of tacit understanding between couples is tested through tests (omitted)

Love lies in being careful-one in a hundred, and testing each other's familiarity through the identification between lovers (omitted)

Love is to cherish-empathize, and simulate the scene to make couples feel the importance of each other's hearts (omitted)

Participants: enthusiasts and interested audiences.

Prop demand: multiple uniform couples' shirts. Looking for suitable couples can get a set of couples' clothes to wear in activities (omitted).

4. Unique and eternal love

Connected Program: Love Forever —— Guest of Folk Music Performance (omitted)

Interactive Games: Love lies in Commitment —— Declaration of Truth, Large-scale Solicitation, Affectionate Transmission and On-the-spot Report (omitted)

Love is in the same heart-through * * *, Qi Xin works together to overcome obstacles and build a love hut belonging to two people (omitted)

Participants: enthusiasts and interested audiences.

Prop requirements: building blocks, rubber ropes, baskets, tables, etc. (omitted)

Eight, organize the implementation:

1, activity organization

The planning of "only showing love", "only hiding love", "only cherishing love" and "only lasting love" shall be implemented by all organizations through consensus.

2. News public relations

Xx is responsible for inviting the leaders of relevant guidance units, and for contacting and organizing the reports of various news units.

It is planned to invite major news organizations such as Radio X to cover and report.

3. Capital goods:

X Plaza provides funds for activities, and is responsible for venue arrangement and related matters.

China Valentine's Day Traditional Activities Program 3 I. Preface

Flower shop is a beautiful and elegant place, and floral art is the soul of flower shop. Gorgeous flowers convey people's colorful emotions.

Fortunately, our X flower shop has also become an important part of weaving this this beautiful city! Here, we only strive for the fragrant garden, people's bright smiles and bright future!

Tanabata Valentine's Day is coming. This romantic, romantic and charming day is a miracle for our flower shop to create flowers every year, and it is also a day we look forward to.

Second, the target strategy

1, overall goal:

In the Valentine's Day activities of Sanmen Tanabata, we can achieve the success of the activities, attract more customers for the flower shop, get more people's support and love, and finally achieve the greatest benefits.

2. Specific objectives

During the activity, strive for a turnover of more than 20,000 yuan per day for three days, order no less than 200 flowers per day, and send flowers no less than 300 times per day. The total number of scattered flowers is 3000.

III. Purpose of the activity

With the improvement of people's living standards, people's demand for service industry is also developing. Because it caters to the market demand, the flower delivery market has great consumption potential. Although the current consumers are not obvious, with the establishment of the company's brand, the improvement of its reputation and various publicity effects, it will definitely inspire more consumer groups to start. Our team will strive to build a unified and standardized management model and build its own brand. Therefore, we will enhance the brand awareness and reputation of our flower shop and increase our sales through this activity.

Fourth, the active object.

Our X activity is mainly aimed at the crowd of 65,438+06-30. 82.2% of these young people are curious and innovative, which will lead to the consumption boom of this kind of consumer goods.

Verb (short for verb) is the theme of the activity.

"X invites you to spend Tanabata Valentine's Day together."

Activity mode of intransitive verbs

(A) determine the partners

In this activity, we can find companies that provide us with bouquets and flower care products to cooperate with and try to get their sponsorship.

(2) Promotion methods

1, flower booking activity-flower delivery project

2. Valentine's Day Theme Flower Exhibition on Tanabata

3, Tanabata Valentine's Day bouquet promotion activities

4, Tanabata Valentine's Day special activities.

5. Short articles related to flower arrangement

Seven. Time and place of activity

(1) Activity time

This activity lasts for xx days, namely xx, xx and xx.

(2) Venue

The location of our X flower shop activity is in front of our flower shop and some nearby universities, cinemas, large entertainment venues, squares, gardens and other places where Valentine's Day couples will go together.

Eight, advertising mode

1, large exhibition board

2. Flyer

3. Logo design, flower shop decoration and layout

4. Website promotion

Nine, preliminary preparation

(1) Personnel arrangement

30 temporary workers (female 1 9, male 1 1) were recruited before the event to be responsible for delivery, customer service, bouquet decoration, publicity and selling scattered flowers. It is required that the flower delivery personnel must be familiar with the local environment so that the flowers will not be lost or late.

Need 8 delivery personnel (our store has 2 delivery personnel and 6 male temporary workers);

It takes two people to answer the phone and place an order online (our original 1 customer service staff and 1 female temporary workers);

5 bouquets decorators (there are 2 bouquets decorators and 3 female temporary workers in our store);

2 propagandists at the door and 5 street propagandists (6 temporary workers, 2 women and 5 men, female propagandists at the door and male propagandists nearby);

Arrange 14 people to sell loose flowers in nearby universities, cinemas, large entertainment venues, squares, gardens and other places where lovers will go together on Valentine's Day (our original 1 sales staff, of which 13 people are female temporary workers, will give this 13 temporary workers some training);

In addition to sending temporary workers, other temporary workers can hire some college students who work part-time nearby. The relative cost of college students' part-time jobs is low, so hiring them can reduce the cost.

(2) Material preparation

Before the event, we will carry out various advertising activities, distribute leaflets in the streets and alleys, do a good job in store decoration and publicity, update the flower shop business online, widely accept all kinds of reserved bouquets and online orders, and prepare to supplement enough sources for the public to send and sell flowers, and the items provided by our partners will be packaged into small gifts for the event.

X. medium-term operation

During the activity, consumers can get our vip card when they spend all their money in 99 yuan. No matter new or old customers, all vip customers can only receive one gift with vip card. If customers have any questions about this activity, the sales staff should explain in detail, and the final interpretation right of this activity lies in our store.

XI。 After surgery

1. Build a customer forum platform on the website, give customers opinions or suggestions on our flower shop activities, solve customers' dissatisfaction with our activities, and then randomly select 10 to send us elaborate gifts.

2. Continue to cooperate with the media for publicity, and use the principle of strike while the iron is hot to further improve the popularity and reputation of our flower shop brand, retain old customers, attract new customers, and raise the sales rate of flower shops to a higher level.

Twelve. cost budgeting

Temporary workers' expenses: 30 people, with an average salary of 3 days per person, 500 yuan.

Store decoration: Replace some old ornaments, from the frontispiece in the store to a red carpet in the store, the decoration of the store is more prominent than that in the store, attracting the desire of passers-by. About 20xx yuan

Advertising fee: a banner of 300 yuan, 10000 leaflets about 800 yuan, and a large exhibition board in Annex I is about 5 pieces a month, each piece is about 8,000 yuan a month.

Project expenses: temporary workers' expenses 15000 yuan, store decoration 20xx yuan, advertising expenses 4 1 100 yuan; The total is 58 100 yuan.

XIII. Accident Prevention

1. In order not to be late for sending flowers, we will inform the flower sender to arrive at the destination 5- 15 minutes in advance.

2. In case of government intervention, we will make reasonable coordination and actively cooperate with the government.

3. In case of customer complaints, we will communicate with customers in the most appropriate way, apologize to customers immediately, and take corresponding measures to solve customer dissatisfaction.

Fourteen Effect estimation

1, complete facilities, perfect facilities, to meet customer needs, publicity in place, service to home.

2. It has improved the public's awareness of X flower shop and left a deep impression on the public, just like mentioning gifts and thinking of melatonin. Let consumers think of our X flower shop first when they talk about sending flowers; So as to have more loyal and stable customers.

The traditional activity plan of Tanabata 4 Activity time: xx year, X month, X day -x month, X day.

Theme: It's good to have your love on Tanabata.

Activity stores: Rizhao Store, New Mart Store, Juxian Store, Lanshan Store, Junan Store and Jiaonan Store.

Activity content:

One, "Bless the dream of Beijing's motherland" 10,000 signature activities

Second, I love surprise shopping on Tanabata.

On the day of August X, xx, a box of 5 yuan chocolates was presented after shopping in 77 yuan at one time. The single receipt was limited to 1 box, and the limited gift was given while stocks last.

Third, happy shopping won the gold medal.

During the period of XX-XX, 300 yuan (Juxian Store, Junan Store and Jiaonan Store are full of 200 yuan) was purchased at one time on the day of the event, and the shopping receipt was used to sign up for the "Happy Shopping Winning Gold Award" appraisal activity to win gold, silver and bronze prizes. Details of the activities are as follows:

(1) Customers who have bought 300 yuan (Juxian Store, Junan Store and Jiaonan Store with 200 yuan) at one time can sign up for the competition. Eligibility is based on the amount of a single receipt, and shopping receipts do not accumulate to participate in activities.

(2) The activity takes the customer's "shopping amount" as the evaluation standard, and establishes a "shopping medal list" to announce the shopping amount information of the top three customers participating in the evaluation activity at any time. When the mall closes that night, the top three customers will get the gold medal, silver medal and bronze medal in the "Gold Medal" activity that day. The winners will be announced in the "shopping medal list" and notified by phone the next day. Please bring your shopping receipt and ID card with you when you receive the prize.

(3) Gold winners will receive gifts worth 200 yuan, silver winners will receive gifts worth 150 yuan, and bronze winners will receive gifts worth 100 yuan.

Fourth, I will give you a gift when you get married.

Newcomers registered for marriage in X -x-X-X receive 88 yuan wedding gift packages with their marriage certificates. Limited to 10 seats per day, while stocks last.

V. Efficiency of commodity promotion

1, holiday gift promotion: chocolate gift box, jelly gift box, jewelry gift box and other centralized display promotion.

2. Sell products such as summer school supplies, books, stationery and schoolbags in limited-time discount.

In summer, some goods such as shoes and clothes will be sold at 50% discount.

4. The first thing to show is the couple's clothes.