Difference between Swire Coca-Cola and COFCO Coca-Cola

Ownership structure, business strategy, brand image.

1. Ownership structure: Swire Coca-Cola is a joint venture company established by Swire Group and Coca-Cola Company, and Swire Group holds a certain share. COFCO Coca-Cola is a joint venture company jointly funded by COFCO and Coca-Cola Company, with COFCO holding a certain share.

2. Business strategy: Swire Coca-Cola and COFCO Coca-Cola may have different business strategies. For example, the two companies may have different strategies and priorities in product positioning, marketing and channel expansion.

3. Brand image: The brand images of Swire Coca-Cola and COFCO Coca-Cola are different. For example, the brand image, advertising and packaging design of the two companies may be different to attract different consumer groups.