What kind of heavy responsibility does steel e-commerce bear in helping the transformation and future development of China's steel industry?

Steel e-commerce is a new product that conforms to the development of the industry market. In recent years, with the explosive development of steel e-commerce, more and more steel traders have to pay attention to the dynamics and influence of e-commerce industry.

"The biggest change that the emergence of steel e-commerce has brought to the industry is to let the steel industry reflect on whether the traditional sales methods can meet the long-term development needs of the industry." A person in charge of a steel e-commerce platform said, "Now the whole steel industry has reached a difficult period, and steel production enterprises are also facing the challenge of survival. The dilemma is not terrible, but the mentality of doing nothing. Traders should actively seek new breakthroughs. At present, e-commerce can't completely replace tradition.

The sales model cannot fundamentally change the current status of the industry, but the emergence of e-commerce platform is the best way for the whole industry to find and practice so far. "

In addition, with the development of steel e-commerce, the need to strengthen the construction of financing platform is constantly mentioned by the market. By establishing and operating the financing relationship among steel mills, traders and banks, the seamless combination of business flow, logistics, capital flow and information flow will be realized, and supporting financial services such as dynamic value financing will be implemented to solve the financing difficulty in the steel market. These are the innovations of e-commerce model to traditional trade model.

Since 20 12, more and more e-commerce platforms have sounded the horn of self-built spot specials, such as Huaneng Bulk. A number of steel e-commerce companies with leading scale and strength go hand in hand, constantly reforming and innovating according to the needs of the industry.

In the steel trading industry, traditional trading habits are deeply rooted and there are many hidden rules. Traders who actually do business are not interested in open and transparent e-commerce transactions, and some even resist them.

And rejection. At the same time, the systematic engineering of iron and steel e-commerce in resource management, payment and settlement, transaction security and credit mechanism is still not perfect. As a functional website to realize transactions, various e-commerce platforms still need to be improved.

Improve. Moreover, it needs to be considered that due to historical reasons, the knowledge level and cultural structure of some employees in the steel industry have a certain gap compared with other industries, and it takes a long time to cultivate the e-commerce market.

Cheng. Most importantly, traders have extremely high requirements for cross-regional and flat channels, and to do this, e-commerce platforms need long-term accumulation and precipitation.

In addition, the financing problem has always been a major problem facing the steel trade industry. According to the survey, the Shanghai court accepted (in the first instance) about 3,700 financial and commercial disputes involving steel trade last year, an increase of about 5.5 times over the same period of last year; Payment of the subject matter of the case

The amount reached 23 billion yuan, accounting for 5 1.4% of the total financial and commercial disputes last year, an increase of about 3.4 times year-on-year. Influenced by all kinds of financial cases before, most financial institutions in the market have the word "steel"

Difficulties in financing have invisibly increased the resistance to the development of steel e-commerce.

The ecological environment of the industry should be maintained.

In the era of meager profit in the steel industry, steel prices have almost fallen to the bottom. But on this basis, the transparent price of e-commerce and the corresponding mode of small profits but quick turnover make traditional traders more afraid. It is reported that some of them are third parties.

E-commerce on the trading platform obtains steel from traditional traders and sells it on the Internet at a price lower than the transaction price. This sales method based on "quantity" will bring losses to your own enterprise.

There is an urgent need to move forward.

At present, e-commerce platforms are mostly in the trading stage, and steel processing and logistics distribution are still not perfect. Third-party platforms need to wake up and combine with the distribution services of traders. Not only to facilitate the transaction, but also to mention

It is the logistics distribution required by the steel exchange, so as to meet the whole process of online trading. The integration of steel e-commerce and traditional traders and the improvement of distribution channels deserve attention.

Logistics distribution not only includes warehouse management and goods distribution, but also includes personalized customized service of steel products, product quality monitoring, coordination of production process and delivery date, after-sales service and so on. Due to the difficulty in implementation, general e-commerce is difficult to achieve. It is a mutually beneficial attempt to integrate the existing steel trade resources by cooperating with ordinary traders. For ordinary steel traders, especially small steel trading enterprises, we should

To measure your own development direction, whether you build your own e-commerce platform or integrate with the existing e-commerce platform, you must make choices that are conducive to the progress of the industry according to the changes in the industry and the needs of the market.

Therefore, in the words of the industry, steel e-commerce is adding a touch of warmth to the cold winter of the industry with new strength. The e-commerce platform itself needs pragmatism, not ambition.