What is ASO optimization?

ASO optimization is the process of improving the ranking of your application in various app stores/markets and search results.

Similar to the optimization of search engines by ordinary websites, that is, SEO (search engine optimization) optimization. ASO optimization is to use the search rules and ranking rules of the APP Store to make the app easier to be searched or seen by users. Usually the ASO we are talking about is the keyword optimization ranking in the App Store. The focus is on keyword search ranking optimization.

The ASO optimization tool released by ASO can help application developers understand the most frequently searched keywords, and recommend the most important keywords for developers through the analysis of mobile application metadata. At the same time, additional keyword libraries will be displayed, as well as the applied keyword rankings.

Although the ASO introduced here is only the name of a tool, for mobile application developers, app store optimization can be completed by more than one tool. We can even regard ASO as a trend, a necessary service in the era of mobile applications, and the tool provided by ASO here is only one of the options.

As a developer, you may feel that this tool is not easy to use after use, but you can't ignore the role of ASO. For ordinary developers, App needs ASO, just as the Web needs SEO.