What is the difference between Hunan Satellite TV's first-class advertising company and Ogilvy's 4A advertising company? What professional qualities do you need to enter Ogilvy? I study marketing.

There is a big difference. It's not that you only do production, nor that you only sell other people's advertisements.

Ogilvy does not belong to a separate advertising or public relations industry. She set up branches according to the concept of "brand 360 housekeeper", covering brands, consumers, strategies, communication, production, exhibitions and other fields. Ogilvy & Mather is the last link in this chain, and the slogan is "Help customers win in the last mile". To put it bluntly, it is to be a terminal-all the contents involved in the terminal, such as supermarket layout, product packaging, various exhibitions, outdoor advertisements, roadshows and so on. Belonging to the advertising industry, the technical word is BTL-offline communication, which involves deleting most of the remaining content such as TVC advertisements and online advertisements, so it is also called Ogilvy & Mather Action.

The internal planning of 4A advertising company is very detailed, and most of them will be divided into several groups according to different customers. The top one is called "boss", that is, CD, which is both creative director and production designer (artistic director), copywriter and designer (also called finished draft, which is different from the production of small domestic companies and has design ability). Creative directors are generally senior advertisers from abroad or Hong Kong and Taiwan, most of them are copywriters, with an annual salary of about 56 million, and some are 10 million. Most of the production designers are domestic high-level designers with certain creative ability. His monthly salary is about 8000- 1 10,000, and copywriting is a master of creativity and writing. His monthly salary is about 8,000-110,000, and that of a designer is about 4,500-6,000 yuan.

Hunan Satellite TV, you know.

Compare it yourself.